Published: 2025-12-30

Economy

The effect of price and digital marketing on new balance shoe purchase decisions through consumer satisfaction as a mediation variable

Aldipa Anogara Wardana, Edy Purwo Saputro

1151-1159

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2025-12-30   View : 1 Times  

The effect of promotion and service quality on purchase decisions with price as a mediation variable at wizzmie in surakarta city

Fauzan Janothama, Edy Purwo Saputro

1131-1140

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2025-12-30   View : 1 Times  

Business transformation of msmes in the digital era: a qualitative study on cross-functional artificial intelligence integration

Relifra Relifra, Fajri Hamdani, Rakshak Bharti, Dwi Nurhayati

1181-1194

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2026-01-06   View : 1 Times  

The influence of online customer reviews, discounts, and cod features on purchase decisions for jiniso products in tiktok shop for gen z

Septiyana Eka Cahya Ningrum, Edy Purwo Saputro

1160-1169

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2025-12-30   View : 0 Times  

The effect of brand image and price on purchase decisions for erigo products with product quality as a mediation variable

Fauzi Janothama, Edy Purwo Saputro

1141-1150

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2025-12-30   View : 2 Times  

Customer Trust as a Mediator of eWOM, Brand Trust, and Promotion on Online Purchase Intention: A Study of Skintific Products on TikTok Shop, Indonesia

Vanesya Auliya Putri Awalupi, Edy Purwo Saputro

1170-1180

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2025-12-30   View : 0 Times