Effectiveness of social media-based health promotion campaign in reducing smoking behavior among adolescents
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Published:
Jan 31, 2025
Keywords:
Adolescents, Behavior Change, Health Promotion Campaign, Smoking Behavior, Social Media
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Abstract
Adolescent smoking remains a significant health problem in many countries, including Indonesia. One approach that is considered effective in addressing this problem is a social media-based health promotion campaign, which is able to reach adolescents widely and intensively. This study aims to analyze the impact of social media-based health promotion campaigns on reducing adolescent smoking behavior. The method used was mixed quantitative and qualitative, involving descriptive and inferential statistical analysis of 150 adolescent respondents as well as in-depth interviews to explore their perspectives. The results showed that there was a significant decrease in smoking frequency after exposure to the campaign (p < 0.05), and respondents reported that the engaging and relevant content of the campaign influenced their decision to reduce or quit smoking. The implications of this study suggest that social media-based campaigns can be an effective strategy in changing adolescents' health behaviors, especially related to smoking control, and can be more widely adopted in public health policy.
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How to Cite
Fadli, K., Tawil, M. R. ., Pannyiwi, R. ., Nuryani, S. ., & Dewi, C. . (2025). Effectiveness of social media-based health promotion campaign in reducing smoking behavior among adolescents. Journal of Midwifery and Nursing, 7(1), 109-115. https://doi.org/10.35335/jmn.v7i1.5908
References
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Mustofa, R. A. B., & Sani, M. (2024). Efektivitas Promosi Kesehatan Mental Melalui Media Sosial dalam Mendorong Perilaku Hidup Sehat pada Remaja. Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial Dan Politik, 1(3), 212–223.
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Onesmus, P. K. (2024). Efficacy of Health Education Programs on Smoking Cessation among Adolescents. American Journal of Health, Medicine and Nursing Practice, 10(2), 24–35.
Rahman, A., & Muktadir, M. G. (2021). SPSS: An Imperative Quantitative Data Analysis Tool for Social Science Research. International Journal of Research and Innovation in Social Science, 05(10), 300–302. https://doi.org/10.47772/ijriss.2021.51012
Rosilawati, Y., Rafique, Z., & Sudiwijaya, E. (2024). Tobacco use among in-school young adolescents in Indonesia: Exploring availability, affordability, and accessibility. Plos One, 19(3), e0301291.
Septiono, W., Kuipers, M. A. G., Ng, N., & Kunst, A. E. (2020). Changes in adolescent smoking with implementation of local smoke-free policies in Indonesia: Quasi-experimental repeat cross-sectional analysis of national surveys of 2007 and 2013. Drug and Alcohol Dependence, 209, 107954.
Sirkin, R. (2011). Correlation and Regression Analysis. Statistics for the Social Sciences, 126, 443–496. https://doi.org/10.4135/9781412985987.n13
Suryani, I., Zulfikri, A., & Muhariani, W. (2021). Aplikasi Tik Tok Sebagai Media Kampanye Untuk Pencegahan Penyebaran Covid-19. J-Ika, 8(1), 93–101. https://doi.org/10.31294/kom.v8i1.10542
Trisnowati, H., Ismail, D., & Padmawati, R. S. (2021). Health promotion through youth empowerment to prevent and control smoking behavior: a conceptual paper. Health Education, 121(3), 275–294. https://doi.org/10.1108/HE-09-2020-0092
Yar??, A., & Aykol, ?. (2022). The impact of social media use on restaurant choice. Anatolia, 33(3), 310–322. https://doi.org/10.1080/13032917.2021.1931379
Abdullah Mohammed Alsehli, Mona Falah Alanazi, Abeer Falah Alanazi, Fatimah Saleh Ali Albalawi, Rakan Abdullah Alfawzan, Makhdoom Ameen Naeem K, & Mostafa Bakheet Bakheet Alsenani. (2023). Assessing The Effectiveness Of Public Health Campaigns In Promoting Healthy Behaviors. Journal of Namibian Studies?: History Politics Culture, 38, 1402–1422. https://doi.org/10.59670/frzy8m10
Adebisi, Y. A., Phungdee, T., Saokaew, S., & Lucero-Prisno, D. E. (2024). Prevalence and Determinants of Current Cigarette Smoking Among Adolescents in Thailand: Evidence From 2021 Global School-Based Health Survey. Journal of Research in Health Sciences, 24(2), e00610. https://doi.org/10.34172/jrhs.2024.145
Amiri, P., Masihay-Akbar, H., Jalali-Farahani, S., Karimi, M., Momenan, A. A., & Azizi, F. (2020). The First Cigarette Smoking Experience and Future Smoking Behaviors Among Adolescents with Different Parental Risk: a Longitudinal Analysis in an Urban Iranian Population. International Journal of Behavioral Medicine, 27(6), 698–706. https://doi.org/10.1007/s12529-020-09910-8
Bertin, E., Colléaux, A., & Leclercq-Vandelannoitte, A. (2020). Collaboration in the digital age: From email to enterprise social networks. Systemes d’Information et Management, 25(1), 7–46. https://doi.org/10.3917/sim.201.0007
Black, N., Harris, A., Jayawardana, D., & Johnston, D. (n.d.). High inflation and implications for health.
Dadras, O. (2024). Predictor of smoking cessation among school-going adolescents in Indonesia: a secondary analysis based on the transtheoretical model of behavioral change. Frontiers in Psychiatry, 15, 1374731.
de Vries, H., Kremers, S. P. J., & Lippke, S. (2018). Health education and health promotion: Key concepts and exemplary evidence to support them. Principles and Concepts of Behavioral Medicine: A Global Handbook, 489–532. https://doi.org/10.1007/978-0-387-93826-4_17
Duncan, L. R., Pearson, E. S., & Maddison, R. (2018). Smoking prevention in children and adolescents: A systematic review of individualized interventions. Patient Education and Counseling, 101(3), 375–388.
Fan, T., & Smith, H. J. (2020). Primary Care Interventions for Prevention and Cessation of Tobacco Use in Children and Adolescents. American Family Physician, 102(4), 241–242. https://doi.org/10.1001/jama.2020.4679
Flor, L. S., Reitsma, M. B., Gupta, V., Ng, M., & Gakidou, E. (2021). The effects of tobacco control policies on global smoking prevalence. Nature Medicine, 27(2), 239–243. https://doi.org/10.1038/s41591-020-01210-8
Heris, C. L., Chamberlain, C., Gubhaju, L., Thomas, D. P., & Eades, S. J. (2020). Factors influencing smoking among indigenous adolescents aged 10–24 years living in Australia, New Zealand, Canada, and the United States: A systematic review. Nicotine and Tobacco Research, 22(11), 1946–1956.
Jalolov, T. S. (2024). USE OF SPSS SOFTWARE IN PSYCHOLOGICAL DATA ANALYSIS. PSIXOLOGIYA VA SOTSIOLOGIYA ILMIY JURNALI, 2(7), 1–6.
Jane, M., Hagger, M., Foster, J., Ho, S., & Pal, S. (2018). Social media for health promotion and weight management: a critical debate. BMC Public Health, 18, 1–7.
Ma, C., Xi, B., Li, Z., Wu, H., Zhao, M., Liang, Y., & Bovet, P. (2021). Prevalence and trends in tobacco use among adolescents aged 13–15 years in 143 countries, 1999–2018: findings from the Global Youth Tobacco Surveys. The Lancet Child and Adolescent Health, 5(4), 245–255. https://doi.org/10.1016/S2352-4642(20)30390-4
Marcon, A., Pesce, G., Calciano, L., Bellisario, V., Dharmage, S. C., Garcia-Aymerich, J., Gislasson, T., Heinrich, J., Holm, M., Janson, C., Jarvis, D., Leynaert, B., Matheson, M. C., Pirina, P., Svanes, C., Villani, S., Zuberbier, T., Minelli, C., & Accordini, S. (2018). Trends in smoking initiation in Europe over 40 years: A retrospective cohort study. PLoS ONE, 13(8), e0201881. https://doi.org/10.1371/journal.pone.0201881
Megatsari, H., Damayanti, R., Kusuma, D., Warouw, T. S., Nadhiroh, S. R., Astutik, E., Dewi, D. M. S. K., & Sebayang, S. K. (2023). The influence of anti-smoking messages to Indonesian youth smoking behavior: the Indonesian 2019 Global Youth Tobacco Survey (GYTS). BMC Public Health, 23(1), 907.
Mustofa, R. A. B., & Sani, M. (2024). Efektivitas Promosi Kesehatan Mental Melalui Media Sosial dalam Mendorong Perilaku Hidup Sehat pada Remaja. Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial Dan Politik, 1(3), 212–223.
Nkomo, N. Y. (2023). Essays on the determinants and Socio-Economic impacts of tobacco consumption in South Africa. University of Johannesburg (South Africa).
Onesmus, P. K. (2024). Efficacy of Health Education Programs on Smoking Cessation among Adolescents. American Journal of Health, Medicine and Nursing Practice, 10(2), 24–35.
Rahman, A., & Muktadir, M. G. (2021). SPSS: An Imperative Quantitative Data Analysis Tool for Social Science Research. International Journal of Research and Innovation in Social Science, 05(10), 300–302. https://doi.org/10.47772/ijriss.2021.51012
Rosilawati, Y., Rafique, Z., & Sudiwijaya, E. (2024). Tobacco use among in-school young adolescents in Indonesia: Exploring availability, affordability, and accessibility. Plos One, 19(3), e0301291.
Septiono, W., Kuipers, M. A. G., Ng, N., & Kunst, A. E. (2020). Changes in adolescent smoking with implementation of local smoke-free policies in Indonesia: Quasi-experimental repeat cross-sectional analysis of national surveys of 2007 and 2013. Drug and Alcohol Dependence, 209, 107954.
Sirkin, R. (2011). Correlation and Regression Analysis. Statistics for the Social Sciences, 126, 443–496. https://doi.org/10.4135/9781412985987.n13
Suryani, I., Zulfikri, A., & Muhariani, W. (2021). Aplikasi Tik Tok Sebagai Media Kampanye Untuk Pencegahan Penyebaran Covid-19. J-Ika, 8(1), 93–101. https://doi.org/10.31294/kom.v8i1.10542
Trisnowati, H., Ismail, D., & Padmawati, R. S. (2021). Health promotion through youth empowerment to prevent and control smoking behavior: a conceptual paper. Health Education, 121(3), 275–294. https://doi.org/10.1108/HE-09-2020-0092
Yar??, A., & Aykol, ?. (2022). The impact of social media use on restaurant choice. Anatolia, 33(3), 310–322. https://doi.org/10.1080/13032917.2021.1931379
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