Main Article Content

Faisal Maarif
Harmonis

Abstract

The development of social media into a platform that is widely accessed by the public has made many public or political figures pay attention to it. One of them is Erick Thohir, who plays quite intensely on Instagram social media with various content uploaded every day. This allows it to become a political public relations strategy in building its image in society. This study aims to determine the political Public Relations approach used by Erick Thohir through social media Instagram. The method used in this research is descriptive qualitative by tracing and exploring the contents on Instagram. The findings of this research include, Erick Thohir uses the Political Relations approach with the Public.

Downloads

Download data is not yet available.

Article Details

How to Cite
Maarif, F. and Harmonis (2022) “Erick Thohir’s Approach to Public Relations Politics in Building Image on Instagram Social Media”, Jurnal Mantik, 6(2), pp. 1421-1427. Available at: https://iocscience.org/ejournal/index.php/mantik/article/view/2482 (Accessed: 13August2022).
References
[1] Anggie Ayu Astria Latuperode Pissa, “Pendekatan Public Relations Politik di Media Sosial dalam Pembentukan Citra Politik”, Jurnal Public Relations-JPR, Volume 3 Nomor 1 April 2022.
[2] Antaranews, https://www.antaranews.com/berita/2699037/gus-miftah-sebut-kisah-sukses-ayah-erick-thohir-inspiratif, diakses pada Senin 20 Juni 2022.
[3] Asep Bidin Rosidin dan Abdul Hamid, “Media Online Dan Kerja Digital Public Relations Politik Pemerintah Provinsi Dki Jakarta” WACANA: Jurnal Ilmiah Ilmu Komunikasi, Volume 19, No. 2, Desember 2020, 164-174
[4] Budiyono, “Media Sosial dan Komunikasi Politik”: Media Sosial sebagai Komunikasi Politik Menjelang Pilkada Dki Jakarta 2017. Jurnal Komunikasi , 47-62.
[5] Dewi, E. A. “PR Politik sebagai Strategi Komunikasi Politik Jokowi” Jatinangor: Universitas Padjadjaran.
[6] Effy Rusfian dan Lestari Nurhajati, Political public relations dalam media sosial: kajian teoretis dan implementasinya untuk kandidat politik, Jakarta: Penerbit Universitas Indonesia, 2015.
[7] Gun Gun Heryanto, Media Komunikasi Politik, Jakarta, IRCiSoD, 2018.
[8] Gun Gun Heryanto, Public Relations Politik, Bogor: Ghalia Indonesia, 2012
[9] Inri Inggrit Indrayani, “Mengkaji PR Politik: Sebuah Tinjauan Teoritis dan Empiris”, Jurnal SCRIPTURA, Vol. 4, No. 2, December 2014, 54-59
[10] John W. Cresswell, Research Design: Pendekatan Kualitatif, Kuantitatif dan Campuran, Edisi Keempat, Yogyakarta: Pustaka Pelajar, 2016.
[11] Jawapos, https://radarjombang.jawapos.com/nasional/18/06/2022/erick-thohir-didapuk-jadi-dewan-pembina-majelis-sholawat-at-thohiriyah/, diakses Senin 20 Juni 2022.
[12] Khoiruddin Muchtar, “Komunikasi Politik dan Pembentukan Citra Partai”, Jurnal Ilmu Komunikasi, Volume 14, Nomor 2, Mei-Agustus 2016.
[13] Khoiruddin Muchtar dan Aliyudin, “Public Relations Politik Partai Keadilan Sejahtera dalam Pemilukada Jawa Barat” Communications: Jurnal Ilmu Komunikasi, 3 (1) 2019.
[14] Katadata, https://katadata.co.id/yuliawati/digital/6200a4e686a49/rans-entertainment-milik-raffi-ahmad-suntik-startup-erick-thohir, diakses Minggu 19 Juni 2022
[15] Kevin Moloney, Rethinking Public Relations 2nd Editions, London, Routledge, 2006.
[16] Liputan6, https://www.liputan6.com/lifestyle/read/4860921/makan-bareng-nex-carlos-erick-thohir-santap-sayur-asam-dan-jengkol-balado, Minggu 19 Juni 2022
[17] Liputan6, https://surabaya.liputan6.com/read/4962940/momen-erick-thohir-bersalawat-di-pp-salafiyah-syafiiyah-sukorejo-situbondo, Minggu 19 Juni 2022.
[18] Okezone, https://economy.okezone.com/read/2022/03/19/320/2564481/bertemu-di-sirkuit-mandalika-erick-thohir-diprotes-susi-pudjiastuti, Minggu 19 Juni 2022.
[19] Republika,https://www.republika.co.id/berita/rcwoas423/erick-thohir-rich-brian-bukti-talenta-indonesia-bisa-mendunia, diakses Senin 20 Juni 2022.
[20] Rofiq Anwar, “Mengkaji Efektifitas Kampanye Politik Dalam Perspektif Public Relations”, ETTISAL Journal of Communication, Vol. 4, No. 1, June 2019.
[21] Rosady Ruslan. Metode Penelitian Public Relations dan Komunikasi. Jakarta: Raja Grafindo Persada, 2004.
[22] Silih Agung Wasesa, Political Branding & Public Relations, Jakarta: Gramedia Pustaka Utama, 2011.
[23] Soemirat, S, & Ardianto, E., Dasar-Dasar Public Relations, Bandung: Remaja Rosdakarya, 2005.
[24] Suharsimi Arikunto, Prosedur Penelitian Suatu Pendekatan Praktik, Edisi Revisi, Jakarta: PT. Rineka Cipta 2013