Jurnal Mantik

Analysis of hotel visits in Ambon city using the naive bayes algorithm

2026-01-14T05:26:19+00:00

The rapid growth of tourism in Ambon City has increased competition among accommodations, necessitating data-driven performance evaluations. Prospective tourists often struggle with unstructured online reviews, while hotel management requires precise insights for improvement. This study aims to systematically classify hotel performance in Ambon City using the Naïve Bayes Algorithm based on reviews from platforms like Agoda and TripAdvisor. Adopting a descriptive quantitative methodology, the study processes and labels performance data as "Good," "Poor," or "Very Good." Findings demonstrate that the Naïve Bayes model is highly effective, achieving 91% accuracy. Evaluation via a Confusion Matrix confirms the model's reliability in predicting majority categories, proving that ratings and reviews are strong satisfaction predictors. While the model faces minor challenges with the "Poor" minority category due to limited data, the study provides strategic value. It offers management guidance for targeted improvements and helps tourists make informed decisions, ultimately enhancing the competitiveness of Ambon’s hospitality industry

The role of management information systems in organizational decision making: A Review of the Literature

2026-02-02T06:44:02+00:00

This study explores the role of Management Information Systems (MIS) in enhancing the quality of organizational decision making through a systematic literature review of publications from the 2021–2025 period. A narrative literature review method was employed by analyzing 17 empirical studies retrieved from international academic databases, including Scopus, Google Scholar, and ScienceDirect. Thematic analysis identified three fundamental dimensions influencing the effectiveness of information systems in supporting organizational decision making: the technological dimension, characterized by the integration of artificial intelligence and machine learning; the organizational dimension, involving structural alignment and data driven culture; and the individual dimension, related to user competencies and algorithm aversion. The findings reveal that the implementation of Management Information Systems significantly improves decision accuracy by up to 82%, timeliness by 88%, and operational efficiency by 84%, with usage intensity, user competence, data quality, and system integration collectively explaining 58% of the variance in decision quality. Nevertheless, system effectiveness is constrained by inadequate user training, poor data quality, legacy system integration issues, low trust in algorithmic outputs, and organizational resistance to change. This study confirms that the benefits of Management Information Systems are not technologically deterministic; rather, they depend on a socio technical approach that integrates strategic alignment, digital capability investment, the development of a supportive organizational culture, and robust data governance to transform data into actionable business intelligence within strategic, tactical, and operational decision making contexts

Classification of regional language diversity in the maluku region using decision trees

2026-01-13T03:54:51+00:00

Regional languages are an important part of cultural heritage that reflect the identity, values, and character of a community. In Maluku Province, there is a high degree of linguistic diversity because the region consists of many islands with different community characteristics. However, the passage of time, modernization, and population mobility have led to a decline in the number of speakers in some areas, threatening the extinction of a number of regional languages. This study aims to classify and visualize the diversity of regional languages in Maluku Province using the Decision Tree algorithm. This method was chosen because it is capable of recognizing patterns and relationships between variables, such as region, number of speakers, and language vitality. The research data was obtained from the compilation of the Language Agency and field observations, then processed using Python with the help of the pandas, scikit-learn, matplotlib, and Streamlit libraries to produce an interactive analytical dashboard. The results showed that regional languages on Seram Island, such as Tana, Alune, and Wemale, had higher vitality levels than languages in other regions. The Decision Tree model built was able to classify language status with an accuracy rate of 92%. The resulting visualization provided a clear picture of the actual condition of regional languages in Maluku and could be used as a basis for regional language preservation and development efforts by local governments.

The effect of brand image and price on purchase decisions for erigo products with product quality as a mediation variable

2025-11-24T04:28:36+00:00

Research on purchasing decisions in the fashion industry continues to show inconsistent findings regarding the roles of brand image, price, and product quality. In the Indonesian context, Erigo represents a rapidly growing local brand with strong visibility, yet limited empirical evidence explains the factors driving consumers’ purchase decisions toward it. This study examines how Brand Image and Price influence Purchase Decisions by integrating Product Quality as a mediating variable. A quantitative method was employed, and data were collected through a structured questionnaire distributed to consumers with prior experience using Erigo products. All measurement indicators were adapted from established literature and assessed using validity and reliability testing. SmartPLS was used for analysis, including measurement and structural model evaluation with a 5% significance level. The findings indicate that Brand Image does not directly influence Purchase Decisions but significantly improves Product Quality, which strongly drives purchasing behavior. Price shows both direct and indirect effects through Product Quality, making it a key determinant of purchase decisions. Overall, the study highlights the importance of maintaining strong product performance and strategic pricing alignment to enhance consumer purchasing behavior toward Erigo products.

The infuence of content marketing and social media influencers on purchase decisions through consumer trust as an intervening in fresh milk products in Boyolali City

2025-12-08T03:56:49+00:00

This research examines how content marketing and social media influencers impact purchase decisions, using consumer trust as an intervening variable. The study focuses on fresh milk consumers in Boyolali City. Because previous studies show conflicting results regarding how digital marketing affects consumer behavior through trust, this study aims to fill that research gap. Using a quantitative causal design, primary data were collected from 121 fresh milk consumers via purposive sampling and structured questionnaires. Data analysis using SmartPLS 3.2 indicates that content marketing significantly and positively influences both consumer trust (?> 0; p < 0.05) and purchase decisions (? > 0; p < 0.05). While social media influencers significantly boost trust (? > 0; p < 0.0), they lack a statistically significant direct effect on buying behavior (p > 0.05). Furthermore, consumer trust positively impacts purchase decisions (?> 0; p < 0.05) and functions as a critical mediating variable that reinforces the overall relationship between marketing strategies and consumer actions. These findings highlight that trust is essential for turning digital marketing efforts into actual sales within the fresh milk industry.

The Role of Human Capital Investment In Economic Growth: Evidence From Cross-Country And Regional Studies

2025-12-19T02:25:27+00:00

This study analyzes the effect of human capital investment on economic growth using a quantitative econometric approach based on panel data analysis. Economic growth is a crucial indicator of development, reflecting a country’s ability to improve welfare and productivity. In recent years, human capital—represented by education level and labor quality—has gained increasing attention as a key driver of sustainable economic growth. This research aims to examine the contribution of human capital to economic growth while controlling for physical capital formation, labor force participation, and income inequality.The study employs secondary data collected from official statistical sources covering several regions over a specific period. Panel data regression techniques are applied to capture both cross-sectional and time-series variations. The estimation includes Pooled Ordinary Least Squares, Fixed Effects Model, and Random Effects Model, with model selection determined through Chow and Hausman tests. Classical assumption tests are conducted to ensure the validity and robustness of the model.The empirical results indicate that human capital investment has a positive and statistically significant impact on economic growth. Regions with higher levels of education and labor quality tend to experience faster economic growth. Conversely, income inequality shows a negative relationship with economic growth, suggesting that unequal access to human capital may hinder long-term development. These findings emphasize the importance of inclusive human capital policies to support sustainable and equitable economic growth.

Transformational leadership and prosocial voice behavior: the mediating role of psychological ownership

2026-02-04T05:20:09+00:00

Employees were considered critical organizational assets that required professional management to ensure optimal contributions to organizational sustainability and development. One important form of contribution was prosocial voice behavior, defined as employees’ willingness to express constructive ideas, opinions, and suggestions to organizational authorities. Such behavior functioned as a positive indicator of organizational effectiveness, whereas employee silence reflected the opposite condition. Accordingly, identifying factors that fostered prosocial voice behavior was essential. This study aims to examine the effect of transformational leadership on prosocial voice behavior through the mediating role of psychological ownership. The study further explored this mediating mechanism within governance practices of public education institutions, both state-owned and private, in Indonesia. A quantitative cross-sectional design was employed, involving 194 respondents drawn from employees of public and private formal education foundations who had worked for more than one year and were not currently bound by permanent employment contracts with other organizations. Primary data were collected through self-administered online questionnaires. Structural Equation Modeling was applied to test the proposed hypotheses. The results reveal that transformational leadership has a statistically significant and positive effect on prosocial voice behavior. In addition, psychological ownership partially mediated the relationship between transformational leadership and prosocial voice behavior. While previous studies had examined various antecedents of prosocial voice, this study extended the literature by highlighting the role of psychological ownership in the educational sector. The findings offered practical implications for foundations and similar organizations and contributed empirical evidence to the literature on transformational leadership, psychological ownership, and prosocial voice behavior.

The role of accounting information systems in enhancing financial reporting quality of msmes: A systematic literature review

2025-12-22T05:07:03+00:00

The advancement of digitalization has encouraged the adoption of Accounting Information Systems in the Micro, Small, and Medium Enterprises (MSMEs) sector; however, their effectiveness in improving the quality of financial statements has produced mixed results. This study aims to analyze and synthesize empirical findings on the role of accounting information systems in enhancing the financial reporting quality of MSMEs using a Systematic Literature Review (SLR) approach. The SLR method was implemented in accordance with the PRISMA protocol through four selection stages: identification, screening, eligibility assessment, and inclusion. The literature search was conducted across Google Scholar using keywords related to accounting information systems, financial reporting quality, and cloud accounting, covering publications from 2019 to 2025. Of the identified articles, ten (10) articles met the inclusion criteria and were analyzed through structured data extraction and thematic analysis. The synthesized findings indicate that Accounting Information Systems significantly enhance the financial reporting quality of MSMEs, particularly by improving reporting accuracy and timeliness. Their effectiveness is strongly influenced by user literacy and digital technology support, such as cloud-based and mobile accounting systems. This study contributes theoretically by mapping the key determinants of accounting information systems effectiveness and provides practical implications for application developers and policymakers in optimizing the utilization of accounting information systems among MSMEs

Sustainable tourism village development strategy to improve community welfare through a balanced scorecard approach in jombang regency

2025-12-16T04:35:24+00:00

The purpose of this study is to analyze and formulate an effective sustainable tourism village development strategy to improve the welfare of the community in Jombang Regency, especially through the Balanced Scorecard approach. The method in this study uses a qualitative case study approach. This study focuses on finding facts about a social phenomenon. Data analysis uses Miles Huberman's qualitative analysis consisting of data reduction, data presentation, and conclusions. The results of the study include four sustainable tourism village development strategies using the Balanced Scorecard approach, namely: 1. The Financial Perspective shows that the contribution of Pandansili tourism to PADes has begun to be seen with an increase in income of around 25%, but there is still a need for diversification of income sources. 2. The Customer Perspective confirms that visitor satisfaction is quite good (78%), but there is still a need for improvement in tourism services. 3. The Internal Business Process Perspective reveals that although BUMDes Maju Sejahtera has had a management SOP, its implementation is not optimal. Service digitalization is needed. 4. The Learning and Growth Perspective highlights the limited competency of local human resources in digital management and marketing. Development strategies should focus on training, empowering the younger generation, and innovating tourism products. In conclusion, overall, the application of the Balanced Scorecard approach provides a comprehensive strategic framework in describing the direction of sustainable development of Pandansili Tourism Village, by balancing financial aspects, visitor satisfaction, internal processes, and human resource development

Financial feasibility evaluation of BSF maggot cultivation at Bumi Farm, Cipaku Village, Bogor City

2026-01-17T04:24:49+00:00

The problem of food waste management, which continues to increase and dominate the composition of waste, necessitates circular economy-based solutions that not only solve the problem of waste accumulation but also provide economic benefits. One such solution is the cultivation of Black Soldier Fly (BSF) maggots, as maggots can reduce food waste by 90%. One of the businesses that cultivates BSF maggots is Bumi Farm, but since its establishment in 2020, no financial feasibility evaluation has been conducted. Therefore, this study aims to evaluate the financial feasibility of BSF maggot cultivation at Bumi Farm using NPV, IRR, PP, and Net B/C. The results of this study indicate that the BSF maggot cultivation business at Bumi Farm shows the following values NPV with a Bi Rate of 5.75% is IDR 152,700,000, which is considered feasible because the NPV value is > 0; IRR value of 36.71% is considered feasible because the IRR value is > Bi Rate; The Payback Period of 2 years and 10 months is feasible because the PP value is < Economic Life, and the Net B/C of 2.32 is feasible because the Net B/C value is > 1. The results of the analysis show that all financial feasibility indicators are met, so that the BSF Maggot Cultivation business at Bumi Farm is feasible to run because it meets all financial feasibility indicators

Developing a Customer Service Communication Model to Enhance Professional Image: A Case Study of Early-Stage Laundry Business

2026-01-06T10:13:15+00:00

While early-stage service business often struggle with brand perception, research on standardized communication frameworks for MSME remains limited. This study develops a customer service communication model designed to bridge the gap between operational service and professional image in early-stage laundry businesses. Utilizing the systematic ADDIE (Analysis, Design, Development, Implementation, and Evaluation) framework, this research employs a comprehensive R&D (research and development) approach to ensure the model is both theoretically sound and practically viable. Grounded in the Osgood-Schramm circular communication theory, this research adopts a a qualitative developmental approach. Through semi-structured interviews, field observation, and data triangulation, this study identifies critical touchpoints in the service communication cycle. The result is a synchronized communication flow and a standardized pocketbook guide tailored for three pivotal interactions: customer drop-off, pick-up, and complaint handling. Beyond its practical utility, this research contributes to service communication literature by operationalizing theoretical models into actionable frameworks for informal business sectors. The findings demonstrate that a structured developmental approach to interpersonal communication serves as a vital catalyst for enhancing service quality and fostering long-term business resilience

The effect of servant leadership and non-physical work environment on employee performance with motivation as mediation at the nusakambangan open correctional institution

2026-01-13T04:19:03+00:00

The aim of this research is to examine the influence of the non-physical work environment and servant leadership on employee performance in the Nusakambangan open prison, with motivation as a mediating variable. Servant leadership emphasizes a leadership style that prioritizes service to subordinates, while the non-physical work environment includes psychological and social aspects that can affect employee comfort and productivity. This descriptive study used a quantitative approach. This study involved 68 people working at the Nusakambangan Open Prison. Sampling saturation was used to cover the entire population, consisting of 68 employees. In this study, interviews, observations, and questionnaires were used to collect data. Structural Equation Modeling (SEM) or Partial Least Squares (PLS) was used to conduct data analysis. The research findings indicate that servant leadership has an impact on motivation, as does the non-physical work environment; both affect performance through motivational mediation. The results suggest that a leadership style that prioritizes service and a psychologically supportive work environment can increase employee motivation, which in turn can lead to better performance.

Analysis of Consumer Value Perceptions on Purchasing Decisions for Environmentally Friendly Skincare Products

2026-01-12T06:02:37+00:00

The background of this research focuses on the influence of consumer value perception on purchasing decisions for environmentally friendly skincare products in Indonesia. Amid the growing environmental awareness, consumers are increasingly considering the ecological impact of the products they purchase. Therefore, it is crucial to understand how consumer perceptions of product value influence purchasing decisions. The purpose of this study is to analyze the impact of consumer value perception, which includes functional value, emotional value, price value, and social value, on purchasing decisions for environmentally friendly skincare products in Indonesia. The research employs a quantitative approach, with data collected through a questionnaire distributed to 150 respondents. The data were analyzed using multiple linear regression with SPSS software, along with validity, reliability, and classical assumption tests. The results indicate that functional value, emotional value, and price value significantly influence purchasing decisions, while social value does not have a significant effect. The coefficient of determination (R²) is 0.539, meaning that 53.9% of the variation in purchasing decisions can be explained by these four variables. In conclusion, marketing strategies for environmentally friendly skincare products in Indonesia should emphasize tangible benefits, emotional experiences, and competitive pricing, while social value does not play a significant role in purchasing decisions

The effect of price and digital marketing on new balance shoe purchase decisions through consumer satisfaction as a mediation variable

2025-11-25T03:20:23+00:00

This study investigates how price and digital marketing influence New Balance shoe purchase decisions, with customer satisfaction serving as a mediating variable. Employing a quantitative approach grounded in positivist philosophy, data were collected via structured questionnaires from consumers who had previously purchased and used New Balance footwear. Responses were analyzed using SmartPLS, including tests for reliability, validity, regression, and mediation. Price was found to have a significant positive effect on both customer satisfaction and buying decisions, highlighting its central role in shaping consumer behavior. Digital marketing significantly enhanced satisfaction but did not exert a direct significant influence on purchase decisions. Customer satisfaction did not mediate the relationship between price or digital marketing and buying decisions, indicating that satisfaction alone does not guarantee actual purchases, which are also affected by trends, needs, and affordability. Overall, pricing emerged as the dominant factor influencing buying behavior, while digital marketing primarily reinforced perception and engagement. The study is limited by its focus on a single brand, a narrow set of variables, and reliance on online surveys. Practically, firms should maintain competitive pricing and optimize interactive marketing strategies, while future research could expand the range of variables and product categories

The effect of promotion and service quality on purchase decisions with price as a mediation variable at wizzmie in surakarta city

2025-11-24T04:49:16+00:00

This study examines the influence of promotion and service quality on consumers’ purchase decisions at Wizzmie in Surakarta, with perceived price positioned as a mediating variable. A quantitative approach was employed, collecting primary data through a structured questionnaire distributed to consumers with verified purchasing experience using purposive sampling. All constructs were measured with a five-point Likert scale and analyzed using SmartPLS, which included measurement model assessment and structural model testing with bootstrapping procedures. The findings indicate that promotion does not directly influence purchase decisions, while service quality and perceived price demonstrate significant effects. The results also show that both promotion and service quality significantly affect perceived price, which in turn mediates their indirect influence on purchase decision-making. These findings suggest that perceived value plays a pivotal role in shaping consumer behavior. Practically, the results imply that marketers should design promotional strategies that strengthen price perception for example through discount bundles, loyalty programs, and targeted offerings. The study is geographically limited to Surakarta; therefore, future research is recommended to expand sample coverage and explore alternative promotional variables.

Socio-technical trust in blockchain-based halal certification: an integrative governance framework

2026-02-07T04:10:17+00:00

The slow manual halal certification process in Indonesia and declining public trust in the Halal Product Assurance Agency pose crucial challenges. This study aims to systematically review the literature on digital transformation in halal certification bodies, focusing on the integration of blockchain technology, trust-building mechanisms, and governance challenges. Using the Systematic Literature Review (SLR) method guided by PRISMA, 32 peer-reviewed articles (2020–2025) were thematically analyzed. Key findings indicate that blockchain has the potential to improve transparency and efficiency. However, its success depends heavily on building socio-technical trust that combines technological reliability and institutional credibility as well as the ability to overcome governance barriers such as regulations and bureaucratic resistance. It concludes that effective digital transformation requires a holistic synergy between technological innovation, institutional reform, and public trust

Business transformation of msmes in the digital era: a qualitative study on cross-functional artificial intelligence integration

2025-12-20T07:44:44+00:00

This study examines how artificial intelligence (AI) is integrated into managerial routines and business processes of micro, small, and medium-sized enterprises (MSMEs) in the context of digital transformation. Using a qualitative approach, data were collected through semi-structured interviews with ten MSME owners and managers and analyzed using thematic analysis. The findings reveal that AI adoption is driven primarily by pragmatic considerations, particularly tangible business benefits, ease of use, and facilitating conditions, while social influence plays a limited role. More importantly, once AI becomes part of routine practice, its impact extends across marketing, human resources, finance, and operations. The study demonstrates that AI contributes to business transformation by enabling cross-functional integration and more coherent managerial decision-making. These results highlight that the value of AI in MSMEs emerges from its routinized and integrated use rather than from adoption alone

Personal demands and job stress through workaholism in the era of digital business

2026-01-30T05:41:28+00:00

This study examined the role of personal demands in shaping job stress through workaholism within a digital business ecosystem. The transformation of organizational systems toward platform-based work, real-time performance monitoring, and application-based targets had restructured job demands and intensified performance pressures on employees. In this context, perfectionism and narcissistic tendencies were expected to influence compulsive work behavior and psychological strain. A quantitative approach was employed using survey data collected from employees working in digitally managed organizational environments. The constructs of self-oriented perfectionism, socially prescribed perfectionism, narcissistic tendencies, workaholism, and job stress were measured using standardized instruments, and the data were analyzed using structural equation modeling to test both direct and indirect relationships among the variables. The results indicated that personal demands had significant positive effects on workaholism, which in turn had a significant positive effect on job stress. Workaholism mediated the relationships between personal demands and job stress. The findings suggested that job stress in digital business contexts resulted from the interaction between personal demands and digitally designed work systems

Digital Transformation of Msmes And Its Contribution To Economic Performance Toward Indonesia Emas 2045

2025-12-19T04:09:29+00:00

Digital transformation is a critical factor in strengthening micro, small, and medium enterprises (MSMEs) to support sustainable economic growth. This study aims to analyze the contribution of MSME digital transformation to economic performance within the perspective of Indonesia Emas 2045. The research adopts a quantitative approach using survey data collected from MSME actors who have implemented digital technologies in their business operations. Data are analyzed using multiple linear regression to examine the influence of digital marketing, digital payment systems, and online marketplaces on MSME economic performance. The findings indicate that digital transformation significantly improves MSME competitiveness, sales growth, and operational efficiency. This study contributes to the economic development literature by positioning MSME digitalization as a strategic driver for achieving Indonesia’s long-term national development vision. The results provide policy implications for accelerating MSME digital adoption to support inclusive and sustainable economic growth.

Determinants of msme performance: financial inclusion, financial literacy, and financial management capability in karang berombak subdistrict

2026-01-21T04:27:58+00:00

This study examined the determinants of micro, small, and medium-sized enterprise performance, focusing on financial inclusion, financial literacy, and financial management capability in Karang Berombak Subdistrict. The research problem addressed the extent to which these financial factors contributed to improving enterprise performance. A quantitative research approach was applied, and data were collected through structured questionnaires distributed to micro, small, and medium-sized enterprise owners. The sample consisted of 86 respondents. Descriptive statistical analysis and multiple linear regression analysis were used to examine the relationships between financial inclusion, financial literacy, financial management capability, and enterprise performance. The findings showed that financial inclusion had a significant effect on micro, small, and medium-sized enterprise performance, indicating that access to financial services supported business growth and operational effectiveness. Financial literacy also had a significant effect on enterprise performance, suggesting that financial knowledge played an important role in business decision-making. However, financial management capability did not have a significant effect on enterprise performance. These results implied that while access to financial services and financial knowledge were critical determinants of enterprise performance, financial management capability alone was not sufficient to improve performance. The study concluded that strengthening financial inclusion and financial literacy was essential to enhance micro, small, and medium-sized enterprise performance in Karang Berombak Subdistrict

Production cost analysis of Loush Bath exfoliating soap honeymon variant using the full costing method in 2025

2025-12-15T03:50:58+00:00

Pricing in micro, small, and medium enterprises (MSMEs) in the personal care sector is often based on estimates or market conventions without systematic production cost calculations, potentially resulting in prices that do not reflect the actual cost structure of the business. Previous studies have generally discussed the calculation of the Cost of Goods Sold (COGS) using the full costing method descriptively, but have not explicitly linked it to the evaluation of selling price feasibility and theoretical implications for cost-based pricing. Therefore, the gap in this study lies in the limited studies that integrate COGS calculations with an analysis of the rationality of selling prices in small-scale personal care MSMEs. This study aims to calculate COGS using the full costing method and evaluate the suitability of the selling price at Loush Bath MSME for the Honeymon variant of Exfoliating Soap. The study uses a quantitative descriptive method with a case study approach. Data were obtained through observation of the production process, structured interviews with the owner and production team, and documentation of production costs, including raw materials, direct labor, and overhead costs. The results show that the total production cost is IDR 1,628,561 with a production volume of 120 units per month, resulting in a COGS of IDR 13,571 per unit. Based on these results, the selling price of IDR 20,000 is considered economically adequate, able to cover all production costs, and provide a competitive profit margin. The originality of this study lies in the integration of full costing-based COGS calculations with the evaluation of selling price feasibility as a basis for pricing decisions in personal care MSMEs. Theoretically, this study contributes to strengthening the relevance of the cost-based pricing approach in small-scale MSMEs and confirms the role of full costing as a normative basis for rational and sustainable pricing

Customer Trust as a Mediator of eWOM, Brand Trust, and Promotion on Online Purchase Intention: A Study of Skintific Products on TikTok Shop, Indonesia

2025-12-08T02:38:19+00:00

This study investigates the influence of Electronic Word of Mouth (EWOM), Brand Trust, and Promotion on consumers’ interest in online purchases, with Customer Trust as a mediating variable, focusing on Skintific products on TikTok Shop in Indonesia. While previous studies have examined online purchase behavior, limited research has explored the simultaneous roles of EWOM, Brand Trust, and Promotion in the context of short-video social commerce platforms. Using a quantitative approach, data were collected from 435 students in Surakarta via purposive sampling and structured Likert-scale questionnaires, complemented by secondary sources for contextual understanding. Analysis was performed using SmartPLS software, applying multiple linear regression and Sobel tests to evaluate both direct and indirect relationships. Validity and reliability were confirmed through Pearson correlation and Cronbach’s alpha, with classical assumption tests ensuring regression robustness. Results show that EWOM positively affects Brand Trust but not Promotion perception, while Customer Trust significantly strengthens both Brand Trust and responsiveness to Promotion. Transparent and attractive Promotions further enhance Brand and Customer Trust, ultimately increasing online purchase interest. This study contributes to the literature by highlighting the mediating role of Customer Trust in short-video social commerce and providing practical strategies for brands to leverage EWOM and Promotions to drive online purchasing behavior.

Organizational performance of the KONI Kota Kupang based on leadership style, retention, and work–life balance

2026-01-19T05:06:00+00:00

This study aims to analyze and examine the partial and simultaneous effects of leadership style, retention, and work–life balance on organizational performance at KONI Kupang City. The research employs a quantitative method with a survey, confirmatory, and verificative approach. This study is classified as associative research focusing on the relationships among variables. The research population consists of 93 administrators, all of whom were included as the research sample using a saturated sampling technique. The data comprise primary and secondary data, collected through observation, questionnaire-based interviews, and documentation. Data analysis was conducted using multiple linear regression with SPSS version 30. The results indicate that leadership style, retention, and work–life balance have a significant positive effect on improving organizational performance, both partially and simultaneously. These three variables demonstrate a substantial (strong) relationship, accounting for 72.8% of the improvement in organizational performance. This research contributes to developing comprehensive human resource management science and further research in this field. Improving organizational performance can be done by simultaneously paying attention to aspects of leadership style, retention, and work-life balance

Digital first impressions: how personal branding on social platforms drives person–organization fit in Surabaya

2025-12-08T03:18:55+00:00

Social media is an important element in the digital recruitment process. Digital recruitment no longer only means recruiters assessing applicants, but also developing its function for applicants to do personal branding and assess companies. The urgency of this research arises because there is a need to understand how job applicants behave and market themselves on social media and how it affects person-organization fit in the company. This research aims to fill the research gap by knowing the digital behavior of job applicants in building personal branding on social media and its impact on the perception of the fit of their own values with the intended company. This research method uses a quantitative approach with a survey method. Sampling was carried out using the purposive sampling technique to 200 job applicants in the city of Surabaya who had or were applying for jobs and were actively using professional social media such as LinkedIn. The analysis was carried out with SPSS through validity and reliability tests, descriptive analysis, Pearson correlation, and multiple linear regression. This research is expected to make a theoretical and practical contribution in understanding the influence of personal branding development on the Person-Organization Fit felt by applicants in digital recruitment. In addition, the results of this research are also expected to be a reference in the development of effective personal branding strategies for applicants as well as social media-based employer branding and digital recruitment strategies for companies

The influence of online customer reviews, discounts, and cod features on purchase decisions for jiniso products in tiktok shop for gen z

2025-12-01T05:30:50+00:00

This study analyzes the effects of Online Customer Reviews, Discounts, and Cash on Delivery (COD) features on Generation Z’s Purchase Decisions for Jiniso products on TikTok Shop. Despite the platform’s rapid growth, prior research has not sufficiently clarified which factors most strongly shape Gen Z’s purchasing behavior in short-video–based social commerce, creating a gap in understanding the relative importance of reviews, promotional incentives, and payment flexibility. This study addresses that gap by simultaneously examining these three determinants within a single predictive model. Using a quantitative design, data were collected from 105 purposively selected respondents aged 17 and above in the Solo Raya region through structured questionnaires. Key variables were measured through indicators of review credibility, discount characteristics, COD convenience and security, and decision-making stages. Data were analyzed using PLS-SEM with SmartPLS 3.0 to assess reliability, validity, and hypothesis significance. The findings show that Online Customer Reviews and COD features exert a significant positive influence on Purchase Decisions, whereas Discounts demonstrate a positive but non-significant effect. These results highlight the dominant role of credible reviews and flexible payment methods in shaping Gen Z consumer behavior on TikTok Shop and provide practical guidance for optimizing marketing strategies on emerging social commerce platforms.

Technology adoption as a pathway to financial inclusion in the digital economy: A study of Indonesian SME’s

2025-11-27T06:05:29+00:00

Financial inclusion remains a pressing challenge for Indonesian MSMEs, with nearly 70% of enterprises still facing limited access to formal financial services. In the era of rapid digital transformation, the digital economy presents an opportunity to reduce this gap by enabling broader access through technology-driven platforms. This study aims to examine the influence of the digital economy on financial inclusion, as well as to investigate the mediating role of technology adoption based on the Technology Acceptance Model (TAM). Utilizing a quantitative research design, data were collected through a validated questionnaire from 350 MSME actors in Sukabumi, Indonesia. Structural Equation Modeling using Partial Least Squares (SEM-PLS) was applied to analyze both the measurement and structural models. The results reveal that the digital economy significantly affects both financial inclusion and technology adoption. Furthermore, technology adoption has a positive and significant impact on financial inclusion, and also serves as a partial mediator between the digital economy and financial inclusion. These findings underscore the critical role of behavioral acceptance in the successful implementation of digital financial services. This study contributes to the development of an integrated framework that combines structural and behavioral perspectives, offering practical insights for policymakers and digital service providers aiming to foster inclusive economic growth through technology-driven financial access.

Electric vehicles and smart traffic systems as urban emission solutions: an analysis of jakarta within the SDG framework

2025-12-24T06:59:38+00:00

Jakarta, as one of the largest metropolitan cities, faces significant environmental pressures due to urbanization and high vehicle volumes. This paper examines technological innovations in sustainable transportation in Jakarta, aiming to fundamentally reduce carbon emissions and improve energy efficiency. Technologies such as electric vehicles (EVs), alternative fuels, and intelligent traffic management systems (ITS) offer potential solutions to address the city's chronic air pollution and congestion issues. However, the implementation of these technologies faces significant challenges such as limited charging infrastructure, high initial implementation costs, and the complexity of integrating with existing public transportation systems. An in-depth analysis was conducted to compare the existing situation with the targets of Sustainable Development Goals (SDGs) 7 (Clean Energy) and 11 (Sustainable Cities), identifying significant gaps in achieving these targets, particularly in the use of renewable energy and improving air quality. The study concludes that while these technologies offer a promising pathway, successful adoption relies heavily on strong policy commitments, strategic investments, and collaboration among transportation institutions to achieve truly sustainable urban mobility

Module-level power consumption analysis of ESP32 wroom and ESP32 dfrobot under normal and deep sleep operation

2026-01-08T06:04:35+00:00

Energy efficiency is a critical requirement for battery-powered Internet of Things (IoT) systems, particularly those operating under duty-cycled conditions. Among widely adopted microcontroller platforms, ESP32 modules are extensively used due to their integrated connectivity and low-power features. In practice, ESP32 WROOM is commonly deployed because of its affordability and availability, while alternative modules such as ESP32 DFRobot are claimed to offer superior low-power performance. However, quantitative experimental comparisons at the module level remain limited. This study presents a controlled experimental evaluation of power consumption characteristics of ESP32 WROOM and ESP32 DFRobot modules operating in normal mode and deep sleep mode under realistic agricultural IoT workloads. Both modules were integrated with multiple environmental and soil sensors and LoRa communication, using identical hardware configurations, firmware logic, and measurement procedures. Power consumption was measured using a dual digital multimeter setup, with each operating condition evaluated over 50 repeated trials. The results show that both modules exhibit comparable power consumption during normal mode operation. In contrast, significant differences emerge during deep sleep mode. ESP32 WROOM consumes 36.907 mW in deep sleep, while ESP32 DFRobot consumes only 0.317 mW. Quantitative analysis indicates that ESP32 DFRobot achieves a deep sleep power efficiency improvement of approximately 99.14% relative to ESP32 WROOM. These findings demonstrate that module-level hardware design plays a decisive role in ultra-low-power performance and provide empirical guidance for selecting ESP32 modules in duty-cycled IoT deployments with significant implications for battery lifetime.

Uncertainty and stability analysis of data-driven inversion using support vector regression

2026-01-07T03:13:17+00:00

This study examines learning-based inversion through the lens of inverse problem theory, focusing on uncertainty propagation, conditioning, and identifiability rather than pointwise prediction accuracy alone. Inverse estimation is formulated as a stochastic mapping in which observational noise is explicitly propagated through learned inverse models. A controlled one-dimensional nonlinear inverse problem is constructed using synthetic forward operators to systematically isolate noise-induced instability and non-uniqueness effects. For an injective nonlinear forward mapping, Support Vector Regression (SVR) with a radial basis function kernel and linear regression are trained to approximate the inverse operator from noisy observations. Monte Carlo noise propagation is employed to estimate bias and variance of inverse predictions and to compare empirical uncertainty amplification with theoretical predictions derived from local inverse conditioning. While SVR significantly outperforms linear regression in terms of inverse accuracy, the results demonstrate that inverse uncertainty is primarily governed by the conditioning of the forward operator and is modulated by model regularization. The analysis is extended to a non-injective forward operator to investigate identifiability loss in learning-based inversion. In this setting, both models collapse inherently multi-valued inverse mappings into unimodal and overconfident estimates, revealing implicit solution selection driven by data distribution and regularization. These findings show that low prediction error can be misleading in non-identifiable inverse problems. Overall, this work highlights the limitations of deterministic learning-based inversion and underscores the need for uncertainty-aware and distribution-preserving approaches when addressing ill-conditioned or non-injective inverse problems.

Job performance based on training, compensation, and discipline in DISHUB Ogan Komering Ilir

2026-01-19T04:48:59+00:00

This research aims to analyze and prove the influence of training, compensation, and discipline on job performance at the Department of Transportation of Ogan Komering Ilir Regency, both partially and simultaneously. The research method is quantitative with a survey, confirmatory, and verificative approach. This research is classified as associative research related to the relationships among variables. The population consists of 110 employees, all of whom were taken as the research sample using a saturated sampling technique. The types of data used include primary and secondary data, collected through observation, questionnaire-based interviews, and documentation. The data analysis technique is multiple linear regression using SPSS v.30. The results show that training, compensation, and discipline have a positive and significant effect on improving job performance, both partially and simultaneously. These three variables have a substantial (strong) relationship of 84.2% with the improvement of job performance. This research contributes to developing comprehensive human resource management science and further research in this field. Improving job performance can be done by simultaneously paying attention to aspects of training, compensation, and discipline

Market basket analysis of fresh fruit retail using the apriori algorithm: identifying purchasing patterns and popular products

2025-12-16T04:25:33+00:00

The fruit retail sector continues to grow; however, most market basket analysis studies focus on non-perishable products, while fresh fruit retail remains underexplored despite its perishable and demand-volatile characteristics. This lack of empirical evidence often leads to inefficient stock management, inventory spoilage, and frequent stock-outs. This study addresses this research gap by applying the Apriori algorithm to analyze purchasing patterns and identify popular products in fresh fruit retail. The dataset consists of 50 sales transactions involving 25 fruit items collected from a single retail store. A minimum support threshold of 30% and a minimum confidence threshold of 60% were used to generate association rules. The results show that Citra Guava and Matoa are the most popular fruits, each with a support value of 62%. Several strong association rules, including Citra Guava–Matoa and Deli Guava–Matoa, exhibit confidence values above 80% and lift values greater than 1. These findings indicate that purchasing patterns in fresh fruit retail are relatively simple and concentrated. This study contributes by extending the application of market basket analysis to perishable product contexts and providing data-driven insights to support inventory planning and promotional strategies in fruit retail

Competence, workload, and motivation as predictors of employee performance : Case Study in DPRD Muara Enim Regency

2026-01-17T04:02:27+00:00

This study aims to analyze and examine the partial and simultaneous effects of competence, workload, and motivation on the performance of employees at the Secretariat of the Regional House of Representatives (DPRD) of Muara Enim Regency. The research employs a quantitative method with a survey, confirmatory, and verificative approach. This study is classified as associative research focusing on the relationships among variables. The research population consists of 90 employees, all of whom were included as the research sample using a saturated sampling technique. The data comprise primary and secondary data, collected through observation, questionnaire-based interviews, and documentation. Data analysis was conducted using multiple linear regression using SPSS version 30. The results indicate that competence and motivation have a significant positive effect on employee performance, while workload has a significant negative effect on employee performance. Simultaneously, employee performance is positively and significantly influenced by the combination of competence, workload, and motivation. These three variables demonstrate a substantial relationship in improving employee performance. This research contributes to developing comprehensive human resource management science and further research in this field. Improving employee performance can be done by simultaneously paying attention to aspects of competence, workload, and motivation

Product–service system mapping for educational service development in public primary schools

2025-12-09T06:01:48+00:00

This study was conducted to identify the potential implementation of the Product–Service System (PSS) in primary education and to develop a conceptual model suitable for public elementary schools in urban contexts. The research was motivated by the limited application of PSS within the education sector, despite its extensive utilization in manufacturing and service industries to enhance efficiency, innovation, and customer value. A descriptive qualitative approach was employed to obtain comprehensive insights into actual service conditions, management practices, and resource utilization in SDN Kebon Kacang 05 Pagi. Data were collected using structured questionnaires aimed at analyzing institutional characteristics, resource capabilities, and quadrant eligibility within the PSS framework. The findings revealed that the existing condition of the institution was positioned in Quadrant 11 Pure Service, while the desired development direction pointed toward Quadrants 3, 6, and 20. Based on the analysis, five recommended quadrants were proposed: Quadrant 3 (Advice and Consulting), Quadrant 4 (Product-Related Software), Quadrant 5 (Product Lease), Quadrant 6 (Product Renting/Sharing), and Quadrant 7 (Product Pooling). These quadrants represented strategic opportunities to improve educational service quality through knowledge-based consulting, digital integration, resource efficiency, and collaborative resource sharing. The research concluded that PSS has strong potential to enhance innovation, service quality, and sustainability in primary schools

Carring behavior, discipline, and competence as predictors of service quality in the RSU Ogan Ilir

2026-01-19T04:08:00+00:00

This study aims to analyze and empirically verify the influence of caring behavior, discipline, and competence on the service quality of employees at the Ogan Ilir Regional General Hospital, both partially and simultaneously. The research employed a quantitative method with survey, confirmatory, and verificative approaches. This study is categorized as associative research, focusing on the relationships among variables. The research population consisted of 118 employees, all of whom were included as research samples using a saturated sampling technique. The types of data comprised primary and secondary data, collected through observation, questionnaire-based interviews, and documentation. The data analysis technique used was multiple linear regression with SPSS version 30. The findings indicate that caring behavior, discipline, and competence have a positive and significant effect on improving service quality, both partially and simultaneously. These three variables demonstrate a substantial (strong) relationship of 81.6% with the improvement of service quality. This research contributes to developing comprehensive human resource management science and further research in this field. Improving service quality can be done by simultaneously paying attention to aspects of caring behavior, discipline, and competence