1.
Ariel BMADB, Siagian V, Malau H. The influence of brand awareness, brand image, and customer loyalty on purchasing decisions for Apple brand products. Mantik [Internet]. 2024May31 [cited 2026May18];8(1):369-80. Available from: https://iocscience.org/ejournal/index.php/mantik/article/view/5113