ZAKIYYAH, N. H. .; PRAYITNO, S. B. . Analyzing the impact of viral marketing and brand awareness on crocs’ purchase intentions among millennials and gen z. Jurnal Mantik, [S. l.], v. 9, n. 1, p. 201-211, 2025. DOI: 10.35335/mantik.v8i5.6325. Disponível em: https://iocscience.org/ejournal/index.php/mantik/article/view/6325. Acesso em: 1 nov. 2026.