OKTAVIANTI, S. .; RAHMANIA, V. .; KURNIAWAN, A. .; RUHMANA, H. .; ROMI, K. Optimization of private label product marketing strategy with brand image analysis and product quality in indomaret trbv1436 palembang consumer purchase decisions. Jurnal Mantik, [S. l.], v. 8, n. 3, p. 1337-1346, 2024. DOI: 10.35335/mantik.v8i3.5627. Disponível em: https://iocscience.org/ejournal/index.php/mantik/article/view/5627. Acesso em: 18 apr. 2026.