RAHMAWATI, I. .; SA’ADAH, L.; NISA, F. Effect of brand equity on purchasing decisions (studies on tiktok shop consumers). Jurnal Mantik, [S. l.], v. 7, n. 2, p. 1156-1166, 2023. Disponível em: https://iocscience.org/ejournal/index.php/mantik/article/view/3933. Acesso em: 21 apr. 2026.