BIGO, C.; ARVIN RAJ; ROSINTA ROMAULI SITUMEANG. Segmentation, Targeting, Positioning (STP), Communication and Price Strategies on Consumer Purchasing Decisions at PT. Alfa Scorpii Medan. Jurnal Mantik, [S. l.], v. 4, n. 4, p. 2370-2375, 2021. DOI: 10.35335/mantik.Vol4.2021.1165.pp2370-2375. Disponível em: https://iocscience.org/ejournal/index.php/mantik/article/view/1165. Acesso em: 28 apr. 2026.