Bigo, C., Arvin Raj, & Rosinta Romauli Situmeang. (2021). Segmentation, Targeting, Positioning (STP), Communication and Price Strategies on Consumer Purchasing Decisions at PT. Alfa Scorpii Medan. Jurnal Mantik, 4(4), 2370-2375. https://doi.org/10.35335/mantik.Vol4.2021.1165.pp2370-2375