[1]
Zakiyyah, N.H. and Prayitno, S.B. 2025. Analyzing the impact of viral marketing and brand awareness on crocs’ purchase intentions among millennials and gen z. Jurnal Mantik. 9, 1 (May 2025), 201-211. DOI:https://doi.org/10.35335/mantik.v8i5.6325.