Oktavianti, S. , Rahmania, V. , Kurniawan, A. , Ruhmana, H. and Romi, K. 2024. Optimization of private label product marketing strategy with brand image analysis and product quality in indomaret trbv1436 palembang consumer purchase decisions. Jurnal Mantik. 8, 3 (Nov. 2024), 1337-1346. DOI:https://doi.org/10.35335/mantik.v8i3.5627.