The Influence of Service Quality, Promotion and Price on the Decision to Purchase Seafood Products at PT Jaya Hasil Laut Medan
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Published:
Nov 1, 2020
Keywords:
Service Quality, Promotion, Price, Purchase Decision
Section
Computer Science
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Abstract
This research was conducted at PT Jaya Seafood. The purpose of this study was to examine the effect of Service Quality, Promotion and Marine Product Decisions on PT Jaya Hasil Laut. The approach in this study is a quantitative approach. The expected population is 194 customers and the sample in this study is 131 customers. The research method used is multiple linear regression analysis. Service Quality, Promotion and Prices simultaneously and partially have a positive and significant effect on the Marine Product Purchase Decision at PT Jaya Hasil Laut
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How to Cite
Afiezan, A., Wijaya, D., Cresia, V. and Hendri, H. (2020) “The Influence of Service Quality, Promotion and Price on the Decision to Purchase Seafood Products at PT Jaya Hasil Laut Medan”, Jurnal Mantik, 4(3), pp. 1671-1675. doi: 10.35335/mantik.Vol4.2020.977.pp1671-1677.
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[2] Assauri, Sofjan. 2014. Marketing Management. Jakarta: Rajawali Press.
[3] Diza. 2016. The Effect of Service Quality, Product Quality and Trust on Customer Satisfaction (Study at PT Firgroup Manado Branch). Journal.
[4] Ghozali, Imam. 2016. Multivariate Applications with the IBM SPSS 23 Program. Semarang: Diponegoro University.
[5] Hasan, Ali. 2013. Marketing and Choice Cases. First Mold. Yogyakarta: CAPS (Center for Academic Publishing Service).
[6] Kotler, Philip and Kevin Lane Keller. 2013. Marketing Management. Ed. 13, Pearson Education, inc.
[7] Nitisusastro, Mulyadi. 2016. Consumer Behavior in Entrepreneurial Perspective. Bandung: Alfabeta.
[8] Sudaryono. 2016. Marketing Management Theory and Implementation. Ed. 2, Yogyakarta: Andi Offset.
[9] Sugiyono. 2012. Statistics for Research. Bandung: Alfabeta.
[10] Sunyoto, Danang. 2014. Theory, Questionnaires and Data Analysis for Marketing and Consumer Behavior. First Mold. Yogyakarta: Center for Academic Publishing Service.
[11] Tjiptono, Fandy, Gregorius Chandra. 2012. Marketing Strategy. Ed 2. Yogyakarta: ANDI OFFSET.
[12] Yuniarti, Sri, Vinna. 2015. Consumer Behavior Theory and Practice. First Mold. Bandung: Faithful Library.