The Influence of Service Quality, Distribution Channels, and Promotion on Sales Volume at PT Delta Agro Makmur Medan

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Published: Aug 31, 2020
DOI: https://doi.org/10.35335/mantik.Vol4.2020.950.pp1356-1360
Keywords:
Service Quality, Distribution Channels, Promotion, Sales Volume
Issue
Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Section
Computer Science
Statistics Article
Article View : 222 Times

Main Article Content

Rosinta Romauli Situmeang
Universitas Prima Indonesia
Antoni Antoni
Universitas Prima Indonesia
Jesinda Patricia
Universitas Prima Indonesia
Devin Reinaldo
Universitas Prima Indonesia

Abstract

This research was conducted at PT. Delta Agro Makmur Medan. The purpose of this study was to test and analyze the influence of Service Quality, Distribution Channels and Promotion on Sales at PT Delta Agro Makmur Medan. The population in this study amounted to 139 cases and a sample of 94. The results showed that partially Service Quality has a positive and significant effect simultaneously on Sales Volume. Partially Distribution Channels have a positive and significant effect simultaneously on Sales Volume. Partially Promotion has a positive and significant effect simultaneously on Sales Volume. Simultaneously, Service Quality, Distribution Channels, and Promotion have a positive and significant effect simultaneously on Sales Volume at PT. Delta Agro Makmur Medan.

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How to Cite
Situmeang, R. R., Antoni, A., Patricia, J. and Reinaldo, D. (2020) “The Influence of Service Quality, Distribution Channels, and Promotion on Sales Volume at PT Delta Agro Makmur Medan”, Jurnal Mantik, 4(2), pp. 1356-1360. doi: 10.35335/mantik.Vol4.2020.950.pp1356-1360.
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