The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia
Article Sidebar
Published:
Aug 31, 2020
Keywords:
Product Quality, Promotion, Customer Satisfaction, Consumer Loyalty
Section
Computer Science
Statistics Article
Article View : 231 Times
Main Article Content
Abstract
The purpose of this study is to examine the effect of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia. The phenomenon of an increase in the number of consumer complaints, the less attractive promotions offered, and the inaccuracy of service completion are the background of this research. The sampling method used was simple random sampling. The result of the research is Product Quality, Promotion, and Consumer Satisfaction simultaneously have a positive and significant effect on Consumer Loyalty at PT Divo Kreasi Indonesia. Product quality, promotion, and customer satisfaction partially have a positive and significant effect on consumer loyalty at PT Divo Kreasi Indonesia.
Downloads
Download data is not yet available.
Article Details
How to Cite
Purba, P. Y., Sitorus, M. M., Chandra, M. and Limbong, R. B. R. M. (2020) “The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia: The Influence of Product Quality, Promotion, and Customer Satisfaction on Consumer Loyalty at PT Divo Kreasi Indonesia”, Jurnal Mantik, 4(2), pp. 1267-1271. doi: 10.35335/mantik.Vol4.2020.930.pp1267-1271.
References
Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products. Procedia Economics and Finance, 37, 391–396. doi:10.1016/s2212-5671(16)30142-3
Asshidin, N. H. N., Abidin, N., & Borhan, H. B. (2016). Perceived Quality and Emotional Value that Influence Consumer’s Purchase Intention towards American and Local Products. Procedia Economics and Finance, 35, 639–643. doi:10.1016/s2212-5671(16)00078-2
?ater, T., & ?ater, B. (2010). Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships. Industrial Marketing Management, 39(8), 1321–1333. doi:10.1016/j.indmarman.2010.02.006
Du, Y., Lou, X., Taro, O., & Liu, Y. (2019). The influence of quality characteristics of aquatic products on its price determination in China-A case of salmon products in supermarkets of Shanghai. Aquaculture and Fisheries. doi:10.1016/j.aaf.2019.11.001
Ephraim, A., Pham Minh, D., Lebonnois, D., Peregrina, C., Sharrock, P., & Nzihou, A. (2018). Co-pyrolysis of wood and plastics: Influence of plastic type and content on product yield, gas composition and quality. Fuel, 231, 110–117. doi:10.1016/j.fuel.2018.04.140
Feng, X., Moon, S., Lee, H., & Ahn, D. U. (2016). Effect of irradiation on the parameters that influence quality characteristics of uncured and cured cooked turkey meat products. Poultry Science, 95(12), 2986–2992. doi:10.3382/ps/pew272
Guijarro-Real, C., Prohens, J., Rodríguez-Burruezo, A., & Fita, A. (2019). Potential of wall rocket (Diplotaxis erucoides) as a new crop: Influence of the growing conditions on the visual quality of the final product. Scientia Horticulturae, 258, 108778. doi:10.1016/j.scienta.2019.108778
Kuba, M., Kraft, S., Kirnbauer, F., Maierhans, F., & Hofbauer, H. (2018). Influence of controlled handling of solid inorganic materials and design changes on the product gas quality in dual fluid bed gasification of woody biomass. Applied Energy, 210, 230–240. doi:10.1016/j.apenergy.2017.11.028
Malau, Harman. 2017. Manajemen Pemasaran. Bandung: Alfabeta.
Murphy, S. C., Martin, N. H., Barbano, D. M., & Wiedmann, M. (2016). Influence of raw milk quality on processed dairy products: How do raw milk quality test results relate to product quality and yield? Journal of Dairy Science, 99(12), 10128–10149. doi:10.3168/jds.2016-11172
Sujarweni, V. Wiratna. 2015. Metodologi Penelitian – Bisnis & Ekonomi. Yogyakarta: Pustaka Baru Press
Sunyoto, Danang. 2014. Teori, Kuesioner dan Analisi Data untuk Pemasaran dan Perilaku Konsumen. Cetakan Kesatu. Yogyakarta: Center for Academic Publishing Service
Yuniarti, Sri, Vinna. 2015. Perilaku Konsumen Teori dan Praktek. Cetakan Kesatu. Bandung: Pustaka Setia.
Asshidin, N. H. N., Abidin, N., & Borhan, H. B. (2016). Perceived Quality and Emotional Value that Influence Consumer’s Purchase Intention towards American and Local Products. Procedia Economics and Finance, 35, 639–643. doi:10.1016/s2212-5671(16)00078-2
?ater, T., & ?ater, B. (2010). Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships. Industrial Marketing Management, 39(8), 1321–1333. doi:10.1016/j.indmarman.2010.02.006
Du, Y., Lou, X., Taro, O., & Liu, Y. (2019). The influence of quality characteristics of aquatic products on its price determination in China-A case of salmon products in supermarkets of Shanghai. Aquaculture and Fisheries. doi:10.1016/j.aaf.2019.11.001
Ephraim, A., Pham Minh, D., Lebonnois, D., Peregrina, C., Sharrock, P., & Nzihou, A. (2018). Co-pyrolysis of wood and plastics: Influence of plastic type and content on product yield, gas composition and quality. Fuel, 231, 110–117. doi:10.1016/j.fuel.2018.04.140
Feng, X., Moon, S., Lee, H., & Ahn, D. U. (2016). Effect of irradiation on the parameters that influence quality characteristics of uncured and cured cooked turkey meat products. Poultry Science, 95(12), 2986–2992. doi:10.3382/ps/pew272
Guijarro-Real, C., Prohens, J., Rodríguez-Burruezo, A., & Fita, A. (2019). Potential of wall rocket (Diplotaxis erucoides) as a new crop: Influence of the growing conditions on the visual quality of the final product. Scientia Horticulturae, 258, 108778. doi:10.1016/j.scienta.2019.108778
Kuba, M., Kraft, S., Kirnbauer, F., Maierhans, F., & Hofbauer, H. (2018). Influence of controlled handling of solid inorganic materials and design changes on the product gas quality in dual fluid bed gasification of woody biomass. Applied Energy, 210, 230–240. doi:10.1016/j.apenergy.2017.11.028
Malau, Harman. 2017. Manajemen Pemasaran. Bandung: Alfabeta.
Murphy, S. C., Martin, N. H., Barbano, D. M., & Wiedmann, M. (2016). Influence of raw milk quality on processed dairy products: How do raw milk quality test results relate to product quality and yield? Journal of Dairy Science, 99(12), 10128–10149. doi:10.3168/jds.2016-11172
Sujarweni, V. Wiratna. 2015. Metodologi Penelitian – Bisnis & Ekonomi. Yogyakarta: Pustaka Baru Press
Sunyoto, Danang. 2014. Teori, Kuesioner dan Analisi Data untuk Pemasaran dan Perilaku Konsumen. Cetakan Kesatu. Yogyakarta: Center for Academic Publishing Service
Yuniarti, Sri, Vinna. 2015. Perilaku Konsumen Teori dan Praktek. Cetakan Kesatu. Bandung: Pustaka Setia.