The Effect Of Digital Economy On The Growth Of Social Media Users And Non-Cash Economic Transactions The Effect Of Digital Economy On The Growth Of Social Media Users And Non-Cash Economic Transactions
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Abstract
The research objective is to examine the impact of digital economic development on the growth of social media users in conducting non-cash economic transactions. The use of research data with data series ranges from 2012 to 2018. The study uses analysis tools, namely SEM PLS 3.0. The findings obtained in this study are that the digital economy has a positive and significant effect on the growth of social media users. The digital economy has a positive and not significant effect on non-cash economic transactions. The growth of social media users has a negative and not significant effect on non-cash economic transactions. Social media users do not mediate the effect of the digital economy on non-cash economic transactions.
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How to Cite
Sugito, S. and Saragih, M. G. (2020) “The Effect Of Digital Economy On The Growth Of Social Media Users And Non-Cash Economic Transactions: The Effect Of Digital Economy On The Growth Of Social Media Users And Non-Cash Economic Transactions”, Jurnal Mantik, 4(2), pp. 1192-1199. doi: 10.35335/mantik.Vol4.2020.923.pp1192-1199.
References
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[3] Brynjolfsson, E., & Kahin, B. (Eds.). (2002). Understanding the digital economy: data, tools, and research. MIT press.
[4] Bukht, Rumana, and Richard Heeks. (2017). Defining, conceptualising and measuring the digital economy. Development Informatics working paper 68.
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[7] Goldfarb, Avi, and Catherine Tucker. Digital economics. Journal of Economic Literature 57, no. 1 (2019): 3-43.
[8] Hair, Jr et.al. (2010). Multivariate Data Analysis. (7th ed). United States : Pearson.
[9] Hansen, J. M., Saridakis, G., & Benson, V. (2018). Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions. Computers in Human Behavior, 80, 197-206.
[10] Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
[11] Lintangsari, N. N., Hidayati, N., Purnamasari, Y., Carolina, H., & Ramadhan, W. F. (2018). Analisis Pengaruh Instrumen Pembayaran Non-Tunai Terhadap Stabilitas Sistem Keuangan Di Indonesia. Jurnal Dinamika Ekonomi Pembangunan, 1(1), 47-62.
[12] OEcD, W. T. O. (2014). World Bank Group. Global value chains: Challenges, opportunities, and implications for policy, 1623-1653.
[13] RE Indrajit (2013). Tata Kelola Manajemen Teknologi. E-Artikel Sistem Dan Teknologi.
[14] Saragih, Megasari Gusandra, et al. (2019). Machine Learning Methods for Analysis Fraud Credit Card Transaction. International Journal of Engineering and Advanced Technology (IJEAT). ISSN: 2249 – 8958, Volume-8, Issue-6S August 2019.
[15] Tapscott, D. (1995). The Digital Economy: Dawn of a New Era. McGrawHill, New York, 58-9.
[16] Vovchenko, N.G., Andreeva, A.V., Orobinskiy, A.S. and Filippov, Y.M., 2017. Competitive advantages of financial transactions on the basis of the blockchain technology in digital economy. European Research Studies, 20 (3B), p.193
[17] Wiyono, S. (2005). Cr Mdh Mmhm Akt. Perbankan Syariah. Grasindo.
[18] Zanjabila, Ridwan. 2017. Analisis Pengaruh Social Media Marketing terhadap Keputusan Pembelian (Studi pada Pelanggan Bandung Techno Park 2017). Jurnal Ilmiah Mahasiswa Fakultas Ilmu Terapan, Universitas Telkom. Vol. 3. No.2. Hal 368375.
[19] Zhang, J. Q., Craciun, G., & Shin, D. (2010). When does electronic wordof-mouth matter? A study of consumer product reviews. Journal of Business Research, 63(12), 1336– 1341.