The Effect of Promotion, Price and Product Quality on Consumer Loyalty of PT. Palmanco Inti Sawit The Effect of Promotion, Price and Product Quality on Consumer Loyalty of PT. Palmanco Inti Sawit

Article Sidebar

PDF
Published: Aug 31, 2020
DOI: https://doi.org/10.35335/mantik.Vol4.2020.896.pp1222-1226
Keywords:
Promotion, Price, Product Quality, Consumer Loyalty
Issue
Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Section
Computer Science
Statistics Article
Article View : 246 Times

Main Article Content

Selvy Tanashia
Universitas Prima Indonesia
Wiriyanto Pangestu
Universitas Prima Indonesia
Monica Monica
Universitas Prima Indonesia
Namira Ufrida Rahmi
Universitas Prima Indonesia

Abstract

This research was carried out at PT. Palmanco Inti Sawit. This study aims to determine and analyze the effect of promotion, price and product quality on consumer loyalty at PT. Palmanco Inti Sawit. The population in this study were customers of PT. Palmanco Inti Sawit, amounting to 145 respondents and a sample of 106 respondents. The data analysis technique uses multiple linear regression analysis with the help of the SPSS program. The results showed that partially promotion has a positive and significant effect on consumer loyalty in PT. Palmanco Inti Sawit. Partially the price has a positive and significant effect on consumer loyalty at PT. Palmanco Inti Sawit. Partially product quality has a positive and significant effect on consumer loyalty at PT. Palmanco Inti Sawit. Simultaneously promotion, Price and product quality have a positive and significant effect on consumer loyalty at PT. Palmanco Inti Sawit.

Downloads

Download data is not yet available.

Article Details

How to Cite
Tanashia, S., Pangestu, W., Monica, M. and Rahmi, N. U. (2020) “The Effect of Promotion, Price and Product Quality on Consumer Loyalty of PT. Palmanco Inti Sawit: The Effect of Promotion, Price and Product Quality on Consumer Loyalty of PT. Palmanco Inti Sawit”, Jurnal Mantik, 4(2), pp. 1222-1226. doi: 10.35335/mantik.Vol4.2020.896.pp1222-1226.
References
[1] Abdullah, Thamrin dan Tantri, Francis. 2014. Manajemen Pemasaran. Jakarta : Penerbti PT RajaGrafindo Persada.
[2] Adisaputro, Gunawan. 2014. Manajemen Pemasaran. Yogyakarta : UPP STIM YKPN
[3] Assauri, Sofjan. 2014. Manajemen Pemasaran, Jakarta : PT. Raja Grafindo Persada.
[4] Ghozali, Imam. 2013. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21. Jakarta : Penerbit Universitas Diponegoro
[5] Hasan, Ali. 2014. Marketing dan Kasus-kasus pilihan. Yogyakarta : Penerbit Caps.
[6] Herlambang, Susastyo dan Marwoto, Bambang Heru. 2015. Pengantar Ilmu Bisnis Cara Mudah Memahami Ilmu Bisnis. Cetakan Pertama. Yogyakara : Parama Publishing
[7] Kurniasih. 2012. Pengaruh Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Variabel Kepuasan (Studi Pada Bengkel Ahass 0002-Astra Motor Siliwangi Semarang). Jurnal Administrasi Bisnis Volume I Nomor 1 September 2012. Universitas Diponegoro.
[8] Rangkuti, Freddy. 2009. Strategi Promosi Yang Kreatif dan Analisis Kasus Integrated Marketing Communication. Jakarta : Penerbit PT Gramedia Pustaka Umum.
[9] Sangadji, Etta Mamang dan Sopiah. 2013. Perilaku Konsumen. Yogyakarta : Penerbit Andi.
[10] Sarjita. 2018. Pengaruh Pelayanan, Harga Dan Promosi Terhadap Loyalitas Pelanggan Pada Pengguna Go-Jek Di Daerah Istimewa Yogyakarta. JBMA – Vol. V, No. 1, Maret 2018. YPK Yogyakarta. AKOM BSI
[11] Sugiyono. 2012. Metode Penelitian Bisnis, Cetakan Keenam Belas Bandung: Penerbit Alfabeta.
[12] Tjiptono, Fandy. 2014. Pemasaran Jasa. Yogyakarta : Penerbit Andi