The Influence of Service Quality, Brand Image And Distribution To The Decision To Purchase Palmanco Cooking Oil At PT. Palmanco Inti Sawit Medan The Influence of Service Quality, Brand Image And Distribution To The Decision To Purchase Palmanco Cooking Oil At PT. Palmanco Inti Sawit Medan

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Published: Aug 1, 2020
DOI: https://doi.org/10.35335/mantik.Vol4.2020.881.pp1085-1089
Keywords:
Kualitas Pelayanan, Citra Merek, Distribusi, Keputusan Pembelian
Issue
Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Section
Computer Science
Statistics Article
Article View : 218 Times

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Rosinta Romauli Situmeang
Universitas Prima Indonesia
William William
Universitas Prima Indonesia
Ricky Maruli
Universitas Prima Indonesia
Leonardi Hermawan
Universitas Prima Indonesia

Abstract

This research was conducted at PT Palmanco Inti Sawit Medan. The purpose of this study is mexamine and analyze the influence of Service Quality, Brand Image and Distribution on Palmanco Cooking Oil Purchase Decisions at PT Palmanco Inti Sawit Medan. There is a decrease in purchasing decisions caused byService Quality, Brand Image and Distribution. This research approach is based on a quantitative approach. The population in this study amounted to 167 customers and the number of samples in the study were 118 customers. The sampling technique used was random sampling. The test uses a linear regression analysis. The conclusion in this study is that Service Quality, Brand Image and Distribution have a positive and significant effect on Palmanco Cooking Oil Purchase Decisions at PT Palmanco Inti Sawit Medan

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How to Cite
Situmeang, R. R., William, W., Maruli, R. and Hermawan, L. (2020) “The Influence of Service Quality, Brand Image And Distribution To The Decision To Purchase Palmanco Cooking Oil At PT. Palmanco Inti Sawit Medan: The Influence of Service Quality, Brand Image And Distribution To The Decision To Purchase Palmanco Cooking Oil At PT. Palmanco Inti Sawit Medan”, Jurnal Mantik, 4(2), pp. 1085-1089. doi: 10.35335/mantik.Vol4.2020.881.pp1085-1089.
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