Competitive advantage model of the culinary industry in sukabumi city: technological capability, market orientation and business adaptation
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Abstract
The sustainability of competitive advantage in small culinary businesses depends not only on resources but also on their capacity to transform those resources into adaptive actions. This study examines business adaptation as a strategic mechanism linking technological capability and market orientation to competitive advantage in the culinary industry of Sukabumi City. Using a quantitative design, data were collected from 140 culinary business owners and analyzed with PLS-SEM. The findings reveal that market orientation significantly enhances competitive advantage both directly and indirectly through business adaptation. Adaptation emerges as the dominant mechanism translating market intelligence into operational and strategic adjustments. In contrast, technological capability does not significantly drive adaptation but directly strengthens competitive advantage through efficiency and service improvements. These results contribute to the dynamic capabilities perspective by demonstrating that adaptation is primarily activated by market-sensing capability rather than technological capability in micro and small enterprises. The study highlights that in contexts of limited digital maturity, competitive advantage is more strongly shaped by adaptive responsiveness than by technology adoption alone
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How to Cite
Lesmana, T. ., Sarwoko, E. and Santoso, W. . (2026) “Competitive advantage model of the culinary industry in sukabumi city: technological capability, market orientation and business adaptation ”, Jurnal Mantik, 10(1), pp. 142-152. doi: 10.35335/mantik.v10i1.6930.
References
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Valdez-Juárez, L. E., & Castillo-Vergara, M. (2021). Technological capabilities, open innovation, and eco-innovation: Dynamic capabilities to increase corporate performance of SMEs. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 8.
Wang, Y., Xue, X., & Guo, H. (2022). The sustainability of market orientation from a dynamic perspective: the mediation of dynamic capability and the moderation of error management climate. Sustainability, 14(7), 3763.
Wu, S., Luo, Y., Zhang, H., & Cheng, P. (2024). Entrepreneurial bricolage and entrepreneurial performance: The role of business model innovation and market orientation. Heliyon, 10(4).
Yang, Q., & Jian, Z. (2020, December). Research on the Correlation between Information Technology Capability and Enterprise’s Sustainable Competitive Advantage Based on Game Theory. In 2020 IEEE 9th Joint International Information Technology and Artificial Intelligence Conference (ITAIC) (Vol. 9, pp. 1544-1548). IEEE.
Baird, K., Nuhu, N., & Jiao, L. (2024). The effect of Porter’s competitive forces on competitive advantage and organisational performance and the moderating role of management accounting practices. Journal of Management Control, 35(2), 303-332.
Bari, N., Chimhundu, R., & Chan, K. C. (2022). Dynamic capabilities to achieve corporate sustainability: a roadmap to sustained competitive advantage. Sustainability, 14(3), 1531.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Gürlek, M., & Tuna, M. (2018). Reinforcing competitive advantage through green organizational culture and green innovation. The service industries journal, 38(7-8), 467-491.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer international publishing.
Islami, X., Mustafa, N., & Topuzovska Latkovikj, M. (2020). Linking Porter’s generic strategies to firm performance. Future Business Journal, 6(1), 3.
Jeong, I., Pae, J. H., & Zhou, D. (2006). Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers. Industrial Marketing Management, 35(3), 348-358.
Kero, C. A., & Bogale, A. T. (2023). A Systematic Review of Resource-Based View and Dynamic Capabilities of Firms and Future Research Avenues. International Journal of Sustainable Development & Planning, 18(10).
Liang, Y., Lee, M. J., & Jung, J. S. (2022). Dynamic capabilities and an ESG strategy for sustainable management performance. Frontiers in Psychology, 13, 887776.
Mailani, D., Hulu, M. Z. T., Simamora, M. R., & Kesuma, S. A. (2024). Resource-based view theory to achieve a sustainable competitive advantage of the firm: Systematic literature review. International Journal of Entrepreneurship and Sustainability Studies, 4(1), 1.
Mo?teanu, N. R. (2024). Adapting to the unpredictable: Building resilience for business continuity in an ever-changing landscape. European Journal of Theoretical and Applied Sciences, 2(1), 444-457.
Mou, Y., & Li, X. (2025). Risk Perception and Key Beliefs on Business Adaptation Behavior of Family Farmers: Empirical Evidence from Sichuan Province, China. Behavioral Sciences, 15(1), 86.
Na, Y. K., Kang, S., & Jeong, H. Y. (2019). The effect of market orientation on performance of sharing economy business: Focusing on marketing innovation and sustainable competitive advantage. Sustainability, 11(3), 729.
Ong, C. S., & Chen, P. (2013). Information technology capability?enabled performance, future performance, and value. Industrial Management & Data Systems, 113(5), 669-682.
Perlin, A. P., Gomes, C. M., Motke, F. D., Kruglianskas, I., & Zaluski, F. C. (2022). Climate change mitigation, adaptation practices, and business performance in Brazilian industrial companies. Sustainability, 14(18), 11506.
Porter, M. E., & Linde, C. V. D. (1995). Toward a new conception of the environment-competitiveness relationship. Journal of economic perspectives, 9(4), 97-118.
Rahman, A., Kusumadewi, R. A., & Nurzaman, F. (2025). Strategi Pemasaran Digital dalam Meningkatkan Daya Saing Perusahaan di Era Transformasi Teknologi. Idarah: Jurnal Manajemen Pemasaran, 2(1), 8-20.
Reimann, C., Carvalho, F., & Duarte, M. (2021). The influence of dynamic and adaptive marketing capabilities on the performance of Portuguese SMEs in the B2B international market. Sustainability, 13(2), 579.
Roemer, E., Schuberth, F., & Henseler, J. (2021). HTMT2–an improved criterion for assessing discriminant validity in structural equation modeling. Industrial management & data systems, 121(12), 2637-2650.
Shi, X., & Zailani, S. (2025). Capabilities and resources for value creation and sustainable competitive advantage: a study of the Chinese video game industry. Sustainability, 17(2), 605.
Tai, Y. M., & Ku, Y. C. (2016, June). Capabilities driving competitive advantage in new product development: Coordination capability, absorptive capability, and information technology capability. In International conference on human-computer interaction (pp. 78-83). Cham: Springer International Publishing.
Tajeddini, K., & Ratten, V. (2020). The moderating effect of brand orientation on inter-firm market orientation and performance. Journal of strategic marketing, 28(3), 194-224.
Teece, D. J. (2018). Business models and dynamic capabilities. Long range planning, 51(1), 40-49.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic management journal, 18(7), 509-533.
Valdez-Juárez, L. E., & Castillo-Vergara, M. (2021). Technological capabilities, open innovation, and eco-innovation: Dynamic capabilities to increase corporate performance of SMEs. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 8.
Wang, Y., Xue, X., & Guo, H. (2022). The sustainability of market orientation from a dynamic perspective: the mediation of dynamic capability and the moderation of error management climate. Sustainability, 14(7), 3763.
Wu, S., Luo, Y., Zhang, H., & Cheng, P. (2024). Entrepreneurial bricolage and entrepreneurial performance: The role of business model innovation and market orientation. Heliyon, 10(4).
Yang, Q., & Jian, Z. (2020, December). Research on the Correlation between Information Technology Capability and Enterprise’s Sustainable Competitive Advantage Based on Game Theory. In 2020 IEEE 9th Joint International Information Technology and Artificial Intelligence Conference (ITAIC) (Vol. 9, pp. 1544-1548). IEEE.
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