Memorable tourist experience, service quality, and revisit intention: strategies for strengthening sustainable tourism at Kebumen Geopark
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Nov 30, 2025
Keywords:
Memorable Tourist Experience, Revisit Intention, Service Quality, Tourist Satisfaction
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Economy
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Abstract
Sustainable tourism is a strategic issue that is not only oriented towards economic growth, but also environmental sustainability and cultural preservation. This study aims to analyze the influence of memorable tourist experience (MTE) and service quality on tourist satisfaction and revisit intention. The method used is a mixed methods with a sequential explanatory design, combining quantitative analysis using SEM-PLS and a qualitative approach through in-depth interviews. The results show that MTE has a positive and significant effect on tourist satisfaction and revisit intention. Service quality is proven to have a significant effect on satisfaction, but not a significant effect on revisit intention. In addition, tourist satisfaction has a significant positive effect on revisit intention and acts as a mediating variable in both the relationship between MTE and service quality on revisit intention. Practically, the results of this study can be a reference for destination managers in strengthening the strategy for managing the Kebumen Geopark sustainably.
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How to Cite
Rahmawati, E. D. . and Setiyani, R. . (2025) “Memorable tourist experience, service quality, and revisit intention: strategies for strengthening sustainable tourism at Kebumen Geopark”, Jurnal Mantik, 9(3), pp. 822-831. doi: 10.35335/mantik.v9i3.6679.
References
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Riptiono, S., Wibawanto, S., Raharjo, N. I., Susanto, R., Syaputri, H. S., & Bariyah, B. (2023). Tourism Revisit and Recommendation Intention on Heritage Destination: The Role of Memorable Tourism Experiences. Journal of International Conference Proceedings, 6(1), 201–210. https://doi.org/10.32535/jicp.v6i1.2244
Rocha, E. da S., Clavé, S. A., & Zucco, F. D. (2024). The Memorable Experience in Tourism: the case of the Beto Carrero World Theme Park (SC, Brazil). Applied Tourism, 9(2), 13–27. https://doi.org/10.14210/at.v9i2.17737
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Sitepu, E. S., & Rismawati, R. (2021). The Influence of Service Quality, Destination Image, and Memorable Experience on Revisit Intention with Intervening Variables of Tourist Satisfaction. International Journal of Applied Sciences in Tourism and Events, 5(1), 77–87. https://doi.org/10.31940/ijaste.v5i1.2097
SUGIAMA, A. G., SUHARTANTO, D., LU, C. Y., REDIYASA, I. W., SULAEMAN, R. P., & RENALDA, F. M. (2024). TOURIST SATISFACTION AND REVISIT INTENTION: THE ROLE OF ATTRACTION, ACCESSIBILITY, AND FACILITIES OF WATER PARK TOURISM. GeoJournal of Tourism and Geosites, 52(2), 257–266. https://doi.org/10.30892/gtg.52125-1202
Sumarni, I., Baskara, I., & Fadli, J. A. (2024). The Effect Of Service Quality And Destination Image On Return Visit Intention Through Tourist Satisfaction. Jurnal Ilmiah Manajemen Kesatuan, 12(6), 2309–2336. https://doi.org/10.37641/jimkes.v12i6.2861
Violla Atmari, N., & Wiratno Putri, V. (2021). The Effect of Tourism Experience on Revisit Intention through Destination Image and Satisfaction Article Information. In Management Analysis Journal. http://maj.unnes.ac.id
Wantara, P., & Irawati, S. A. (2021). Relationship and Impact of Service Quality, Destination Image, on Customer Satisfaction and Revisit Intention to Syariah Destination in Madura, Indonesia. European Journal of Business and Management Research, 6(6), 209–215. https://doi.org/10.24018/ejbmr.2021.6.6.1192
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Xu, S., Leelapattana, W., Tsai, C. F., & Sitthikun, S. (2024a). Tourism Experience and Tourist Satisfaction Impacted on Revisit Intention: A Case Study of Tongling Grand Canyon Scenic Area, Jingxi City, China. Pakistan Journal of Life and Social Sciences, 22(2), 7776–7792. https://doi.org/10.57239/PJLSS-2024-22.2.00586
Xu, S., Leelapattana, W., Tsai, C. F., & Sitthikun, S. (2024b). Tourism Experience and Tourist Satisfaction Impacted on Revisit Intention: A Case Study of Tongling Grand Canyon Scenic Area, Jingxi City, China. Pakistan Journal of Life and Social Sciences, 22(2), 7776–7792. https://doi.org/10.57239/PJLSS-2024-22.2.00586
You, Y.-S., & Lee, I.-J. (2024). A critical review of Memorable Tourism Experience(MTE) studies. The Tourism Sciences Society of Korea, 48(8), 205–223. https://doi.org/10.17086/JTS.2024.48.8.205.223
Zhou, S. (2023). Service quality, tourist purchase behavior and tourists’ satisfaction: Inputs for strategic tourism marketing framework. International Journal of Research Studies in Management, 11(7). https://doi.org/10.5861/ijrsm.2023.1085
Bakri, S., Romlah, D. R., Setiawan, A., & Aryanti, N. Y. (2024). Model of revisit intention as the basis for tourism object development planning in South Lampung. 080032. https://doi.org/10.1063/5.0184131
Castellano, R., Chelli, F. M., Ciommi, M., Musella, G., Punzo, G., & Salvati, L. (2020). Trahit sua quemque voluptas. The multidimensional satisfaction of foreign tourists visiting Italy. Socio-Economic Planning Sciences, 70, 100722. https://doi.org/10.1016/j.seps.2019.06.007
Chihwai, P. (2024). Maintaining a Sustainable Competitive Advantage in Tourism Through Quality Service and Customer Satisfaction in Africa. In COVID-19 Impact on Tourism Performance in Africa (pp. 75–92). Springer Nature Singapore. https://doi.org/10.1007/978-981-97-1931-0_5
Dewi, P. R. A., Sukaatmadja, I. P. G., & Giantari, I. G. A. K. (2024). Role of Destination Image Mediates the Influence of Tourist Experience and Service Quality on Revisit Intention (Study on Domestic Tourists Tanah Lot Tourism Destination Areas). European Journal of Business and Management Research, 9(1), 21–30. https://doi.org/10.24018/ejbmr.2024.9.1.2076
Dwi Rahmawati, E., & Intan Prastiwi, P. (2024). Enrichment: Journal of Management Branding Kebumen Geopark through enhancing the intent of tourists to return. In Enrichment: Journal of Management (Vol. 14, Issue 4).
Hafiva, M., Suhud, U., & Puruwita, D. (2024). Pengaruh Destination Image, Perceived Value, Service Quality terhadap Visitor Satisfaction dan Revisit Intention pada Taman Ismail Marzuki. Jurnal Bisnis, Manajemen, Dan Keuangan, 5(1), 11–23.
Ismadi, & Suwitho. (n.d.). THE EFFECT OF TOURISM ATTRACTION AND TOURIST EXPERIENCE ON REVISIT INTENTION MEDIATED BY TOURIST SATISFACTION (A STUDY AT MOUNT BROMO TOURIST DESTINATION, EAST JAVA).
My, D. T. H., & Tung, L. T. (2024). What Can Affect the Intention to Revisit a Tourism Destination in the Post-pandemic Period? Evidence from Southeast Asia (pp. 119–131). https://doi.org/10.1007/978-3-031-48288-5_7
Nguyen, T. N., & Huynh, V. Da. (2024). Exploring the Impact of Tourism Environment on Tourist Satisfaction in Tourist Sites: An Example of Phong Dien Tourism Village, Vietnam. Case Studies in the Environment, 8(1). https://doi.org/10.1525/cse.2024.2281531
Nurfa, A., Muhammad Sadat, A., & Agustin Pratama Sari, D. (2022). Pengaruh Destination Image dan Tourist Experience terhadap Revisit Intention melalui Tourist Satisfaction sebagai Variabel Mediasi (Studi Kasus di Desa Wisata) (Vol. 3, Issue 3).
Oh, D.-H., Ahn, J., Lee, S., & Choi, H. (2020). Measuring technical inefficiency and CO2 shadow price of Korean fossil-fuel generation companies using deterministic and stochastic approaches. Energy & Environment, 0958305X20932547.
Piramanayagam, S., Sud, S., & Seal, P. P. (2020). Relationship between tourists’ local food experiencescape, satisfaction and behavioural intention. Anatolia, 31(2), 316–330. https://doi.org/10.1080/13032917.2020.1747232
Pujiastuti, E. E. (2020). PENGARUH PENGALAMAN WISATAWAN TERHADAP KEPUASAN DAN KEPERCAYAAN SERTA NIAT BERKUNJUNG KEMBALI. DIALEKTIKA?: Jurnal Ekonomi Dan Ilmu Sosial, 5(2). https://doi.org/10.36636/dialektika.v5i2.465
Rahmawati, E. D., Admadianto, H. N., Fadila, S., & Baaq, S. H. (2023). Smart Tourism Technology Dan Kepuasan Wisatawan Untuk Berkunjung Kembali Di Wisata Heritage Kota Surakarta. MBIA, 22(1), 103–112. https://doi.org/10.33557/mbia.v22i1.2163
Rahmawati, Z. R., Kusumawati, A., & Sunarti, ?. (2024). The Relationship of Destination Attributes, Memorable Tourism Experiences, Satisfaction, and Revisit Intention. KnE Social Sciences. https://doi.org/10.18502/kss.v9i11.15820
Rasoolimanesh, S. M., Seyfi, S., Rather, R. A., & Hall, C. M. (2022). Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context. Tourism Review, 77(2), 687–709. https://doi.org/10.1108/TR-02-2021-0086
Riptiono, S., Wibawanto, S., Raharjo, N. I., Susanto, R., Syaputri, H. S., & Bariyah, B. (2023). Tourism Revisit and Recommendation Intention on Heritage Destination: The Role of Memorable Tourism Experiences. Journal of International Conference Proceedings, 6(1), 201–210. https://doi.org/10.32535/jicp.v6i1.2244
Rocha, E. da S., Clavé, S. A., & Zucco, F. D. (2024). The Memorable Experience in Tourism: the case of the Beto Carrero World Theme Park (SC, Brazil). Applied Tourism, 9(2), 13–27. https://doi.org/10.14210/at.v9i2.17737
Satrio Wibowo, M., & Arviana Belia, L. (n.d.). Partisipasi Masyarakat dalam Pengembangan Pariwisata Berkelanjutan. 6, 2023.
Sitepu, E. S., & Rismawati, R. (2021). The Influence of Service Quality, Destination Image, and Memorable Experience on Revisit Intention with Intervening Variables of Tourist Satisfaction. International Journal of Applied Sciences in Tourism and Events, 5(1), 77–87. https://doi.org/10.31940/ijaste.v5i1.2097
SUGIAMA, A. G., SUHARTANTO, D., LU, C. Y., REDIYASA, I. W., SULAEMAN, R. P., & RENALDA, F. M. (2024). TOURIST SATISFACTION AND REVISIT INTENTION: THE ROLE OF ATTRACTION, ACCESSIBILITY, AND FACILITIES OF WATER PARK TOURISM. GeoJournal of Tourism and Geosites, 52(2), 257–266. https://doi.org/10.30892/gtg.52125-1202
Sumarni, I., Baskara, I., & Fadli, J. A. (2024). The Effect Of Service Quality And Destination Image On Return Visit Intention Through Tourist Satisfaction. Jurnal Ilmiah Manajemen Kesatuan, 12(6), 2309–2336. https://doi.org/10.37641/jimkes.v12i6.2861
Violla Atmari, N., & Wiratno Putri, V. (2021). The Effect of Tourism Experience on Revisit Intention through Destination Image and Satisfaction Article Information. In Management Analysis Journal. http://maj.unnes.ac.id
Wantara, P., & Irawati, S. A. (2021). Relationship and Impact of Service Quality, Destination Image, on Customer Satisfaction and Revisit Intention to Syariah Destination in Madura, Indonesia. European Journal of Business and Management Research, 6(6), 209–215. https://doi.org/10.24018/ejbmr.2021.6.6.1192
Widiati, I. A. P., & Permatasari, I. (2022). Strategi Pengembangan Pariwisata Berkelanjutan (Sustainable Tourism Development) Berbasis Lingkungan Pada Fasilitas Penunjang Pariwisata di Kabupaten Badung. KERTHA WICAKSANA, 16(1), 35–44. https://doi.org/10.22225/kw.16.1.2022.35-44
Xu, S., Leelapattana, W., Tsai, C. F., & Sitthikun, S. (2024a). Tourism Experience and Tourist Satisfaction Impacted on Revisit Intention: A Case Study of Tongling Grand Canyon Scenic Area, Jingxi City, China. Pakistan Journal of Life and Social Sciences, 22(2), 7776–7792. https://doi.org/10.57239/PJLSS-2024-22.2.00586
Xu, S., Leelapattana, W., Tsai, C. F., & Sitthikun, S. (2024b). Tourism Experience and Tourist Satisfaction Impacted on Revisit Intention: A Case Study of Tongling Grand Canyon Scenic Area, Jingxi City, China. Pakistan Journal of Life and Social Sciences, 22(2), 7776–7792. https://doi.org/10.57239/PJLSS-2024-22.2.00586
You, Y.-S., & Lee, I.-J. (2024). A critical review of Memorable Tourism Experience(MTE) studies. The Tourism Sciences Society of Korea, 48(8), 205–223. https://doi.org/10.17086/JTS.2024.48.8.205.223
Zhou, S. (2023). Service quality, tourist purchase behavior and tourists’ satisfaction: Inputs for strategic tourism marketing framework. International Journal of Research Studies in Management, 11(7). https://doi.org/10.5861/ijrsm.2023.1085
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