Implementation of the business model canvas in designing business development strategies for Loush Bath MSME
Main Article Content
Abstract
The growth of the natural soap industry in Indonesia encourages Micro, Small, and Medium Enterprises (MSMEs) to design sustainable and adaptive business strategies. Loush Bath, an MSME in Bogor, produces natural exfoliating soap made from soap nuts, loofah, and orange peel, which is the subject of this research. This study focuses on the application of the Business Model Canvas to illustrate how to create, deliver, and capture business value (BMC) in designing Loush Bath's business development strategy, which aligns with the increasing consumer trend towards environmentally friendly and ethically sourced products. The primary objective of this research is to understand the nine elements of BMC about the current business situation and to identify strengths and areas for improvement. The method employed was a descriptive qualitative approach, utilizing data collection techniques that included semi-structured interviews, direct observation, and internal documentation. Data analysis was done thematically based on the BMC framework. The results showed that Loush Bath has effectively implemented most of the BMC elements, especially in value proposition, customer relationships, and digital distribution channels. However, challenges still exist, such as the lack of product diversification and the absence of a structured financial recording system. The conclusion of this study states that the application of BMC can provide a systematic, contextual, and responsive strategic framework for natural product-based MSMEs. Recommendations include product diversification, financial digitalization, optimizing digital distribution, strengthening local partnerships, and ensuring product legality.
Downloads
Download data is not yet available.
Article Details
How to Cite
Marliani, I. P. ., Gandhy, A. . and Prasetyo, B. D. . (2025) “Implementation of the business model canvas in designing business development strategies for Loush Bath MSME”, Jurnal Mantik, 9(2), pp. 556-566. doi: 10.35335/mantik.v8i6.6626.
References
Alamsyah, D. P., Alhadey, H., & Muhammed, A. (2021). Antecedents of Green Awareness for Eco-Friendly Products. ASEAN Marketing Journal, 10(2). https://doi.org/10.21002/amj.v10i2.8425
Arbor eco. (2025). Consumers’ willingness to pay more for sustainable products. Arbor Eco. https://www.arbor.eco/blog/sustainability-statistics
Cronje, J. C. (2020). Designing questions for research design and design research in e-learning. Electronic Journal of E-Learning, 18(1), 13–24. https://doi.org/10.34190/EJEL.20.18.1.002
DHL. (2024). Panduan ekspor sabun dari Indonesia. https://www.dhl.com/discover/id-id/ship-with-dhl/start-shipping/guide-to-exporting-soap-from-indonesia
Dito, A. H., Maranata, B. H., Widyaningtyas, D. P., Estrini, D. H., Pratiwi, F. A. T., Subagio, I. S., Utama, J. W., Anggraini, M., Santoso, T. R., & Wulandari. (2023). Panduan Business Model Canvas Untuk Pebisnis Pemula. Yayasan Drestanta Pelita Indonesia.
Fachri, B. A., Rahmawati, I., Palupi, B., Rizkiana, M. F., Nurtsulutsiyah, N., & Arini, H. I. H. (2022). Produk Unggulan Sabun Cair Berbasis Ekstrak Kulit Jeruk dari Desa Sidomekar Kabupaten Jember dengan Penerapan Teknologi Tepat Guna Alat Ekstraksi Minyak Atsiri. Dedikasi:Jurnal Pengabdian Kepada Masyarakat, 2(2), 99–107. https://doi.org/10.31479/dedikasi.v2i2.156
Fortune Business Insights. (2025). Halal Cosmetics Market Size, Share & Industry Impact Analysis, By Type (Skin Care, Hair Care, Makeup, and Others). https://www.fortunebusinessinsights.com/halal-cosmetics-market-106602
Fuad, F. I., Kadang, J., & Syarifuddin, I. (2023). Implementasi Business Model Canvas (Bmc) Dalam Perencanaan Strategi Pemasaran Toreko. EBISMEN Jurnal Ekonomi, Bisnis Dan Manajemen.
Gandhy, A. (2017). Analisis Peningkatkan Pendapatan Petani Keramba Jaring Apung Dengan Diversifikasi Spesies Ikan Budidaya Di Waduk Cirata. Jurnal Ekonomi & Studi Pembangunan, 18(1). https://doi.org/10.18196/jesp.18.1.3778
Gandhy, A., & Kurniawati, S. D. (2018). Analisis Strategi Pengembangan Usaha Koperasi Produksi Susu Bogor, Jawa Barat. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 8(1), 15. https://doi.org/10.30588/jmp.v8i1.376
Gumilang, A. S. P., Gandhy, A., & Prasetyo, B. D. (2024). Digital Marketing Development Strategy to Increase the Number of Tourists. Jurnal Ilmiah Manajemen Kesatuan, 12(6), 2165–2176. https://doi.org/10.37641/jimkes.v12i6.2904
Handayani, T., Angga Resti, A., Rahmi, M., Anggraeni, P., & Ramadhani, P. (2024). Pemanfaatan Buah Lerak Menjadi Sabun Ramah Lingkungan Pada UMKM Jagakarsa. https://doi.org/10.59818/jpm.v4i4.719
Hutamy, E. T., Marham, A., Quin, A. N., Alisyahbana, A., Arisah, N., Hasan, M., Ekonomi, P., Ekonomi, F., Bisnis, D., Makassar, U. N., & Artikel, R. (2021). Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z (Analysis of the Canvas Model’s Application to Micro-Entrepreneurs of Generation Z). In Jurnal Bisnis dan Pemasaran Digital (JBPD) (Vol. 1, Issue 1).
Jamaludin, R. A.S., & Thamrin. (2024). Implementasi Business Model Canvas Bmc Dalam Pengembangan Usaha Pelaku Umkm Perumahan Pamulang Estate Kota Tangerang Selatan. Jurnal Pengabdian Kepada Masyarakat: Kreasi Mahasiswa Manajemen, 4(Maret), 72–78. http://openjournal.unpam.ac.id/index.php/KMM/index
Jauhari, G. A. T., Sosianika, A., & Hardiyanto, N. (2021). Analisis Sikap dan Minat Membeli Wanita Muda di Indonesia Terhadap Produk Perawatan Diri Berbahan Alami. Prosiding The 12th Industrial Research Workshop and National Seminar Bandung, 4-5 Agustus 2021, 4–5.
Kemell, K. K., Elonen, A., Suoranta, M., Nguyen-Duc, A., Garbajosa, J., Chanin, R., Melegati, J., Rafiq, U., Aldaeej, A., Assyne, N., Sales, A., Hyrynsalmi, S., Risku, J., Edison, H., & Abrahamsson, P. (2020). Business Model Canvas Should Pay More Attention to the Software Startup Team. Proceedings - 46th Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2020, 342–345. https://doi.org/10.1109/SEAA51224.2020.00063
Mindev. (2025). Panduan jenis sabun untuk memahami preferensi konsumen. Adev.Co.Id. https://adev.co.id/blog/panduan-jenis-sabun-untuk-memahami-preferensi-konsumen/
NielsenIQ. (2023). Growing importance placed on sustainability when choosing brands in Asia Pacific. Nielseniq.Com. https://nielseniq.com/global/en/insights/education/2023/growing-importance-placed-on-sustainability-when-choosing-brands-in-asia-pacific/
Nose Herbal Indo. (2025, January 2). Tren Skincare Indonesia yang Masih Populer di 2025. https://nose.co.id/tren-skincare-indonesia-yang-masih-populer-di-2025
Novalia, N., Pandini, I. C., & Fransisca, Y. (2020). Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas Pada Online Shop. MANNERS, III(1).
Osterwalder, A., & Pigneur, Y. (2010). Business Model Canvas. https://archive.org/details/BUSINESSMODELCANVAS/page/n6/mode/1up
Prihatini, E. S., Ghandy, A., & Hilman, I. (2024). The Importance of Innovation and Response to Consumer Preferences in Marketing Strategy. Jurnal Ilmiah Manajemen Kesatuan, 12(6), 2729–2738. https://doi.org/10.37641/jimkes.v12i6.3016
Puspa, S. R. (2024, March). UMKM 2025: Motor Penggerak Ekonomi Indonesia di Tengah Tantangan Global. https://www.kompasiana.com/septiravitapuspa4663/68154c1cc925c471495e1372/umkm-2025-motor-penggerak-ekonomi-indonesia-di-tengah-tantangan-global
Rizan, M., Sumastuti, E., Prabowo, H., Kresnamurti, A. R., Chalida Hanoum, F. T., Pria Anugrah, R., Kamila Safitri, A., Akbar Fauzan, M., Febriani, S., Rosidah, I., Nur Siami, P., Kumairoh, R., Festin Abdika, M., Jati Dwi Ningsih, P., Iriyanti, N., Nur Jannah, S., Kevin Niamul Haq, A., Yuliyanti, P., & Fhidya Ningrum, V. (2023). Bisnis Model Canvas: Membangun Rencana Bisnis Yang Inovatif. Penerbit Widina Media Utama. www.freepik.com
Robinson, F. (2022). Three-quarters Of People in Indonesia Prefer Brands That Are Sustainable. Yougov. https://business.yougov.com/content/42180-three-quarters-people-indonesia-prefer-brands-are-
Rosadi, N. A., Amnesty, L., Hardi, M. J., Delasintia, N., & Wahyudin, P. (2024). Sosialisasi dan pelatihan Pembuatan Sabun Mandi menggunakan Hasil Bumi Desa Aik Bukaq. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 4(2), 86–91. https://doi.org/10.35870/jpmn.v4i2.3085
Ruiz, A. (2025). 52 Huge Environmentally Conscious Consumer Statistics. Theroundup.Org. https://theroundup.org/environmentally-conscious-consumer-statistics/
Snapcart. (2024). Indonesian Consumers’ Interest Toward Sustainable Products: Part 1. Snapcart.Global. https://snapcart.global/indonesian-consumers-interest-toward/
Sparviero, S. (2019). The Case for a Socially Oriented Business Model Canvas: The Social Enterprise Model Canvas. Journal of Social Entrepreneurship, 10(2), 232–251. https://doi.org/10.1080/19420676.2018.1541011
Wardana, M. H., & Sitania, F. D. (2023). Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas Pada Kedai Kabur Bontang. JATRI - JURNAL TEKNIK INDUSTRI, 1(1).
Yin, R. K., Calvin, Y., & Mali, G. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage Publication, Inc. https://doi.org/http://dx.doi.org/10.1563
Arbor eco. (2025). Consumers’ willingness to pay more for sustainable products. Arbor Eco. https://www.arbor.eco/blog/sustainability-statistics
Cronje, J. C. (2020). Designing questions for research design and design research in e-learning. Electronic Journal of E-Learning, 18(1), 13–24. https://doi.org/10.34190/EJEL.20.18.1.002
DHL. (2024). Panduan ekspor sabun dari Indonesia. https://www.dhl.com/discover/id-id/ship-with-dhl/start-shipping/guide-to-exporting-soap-from-indonesia
Dito, A. H., Maranata, B. H., Widyaningtyas, D. P., Estrini, D. H., Pratiwi, F. A. T., Subagio, I. S., Utama, J. W., Anggraini, M., Santoso, T. R., & Wulandari. (2023). Panduan Business Model Canvas Untuk Pebisnis Pemula. Yayasan Drestanta Pelita Indonesia.
Fachri, B. A., Rahmawati, I., Palupi, B., Rizkiana, M. F., Nurtsulutsiyah, N., & Arini, H. I. H. (2022). Produk Unggulan Sabun Cair Berbasis Ekstrak Kulit Jeruk dari Desa Sidomekar Kabupaten Jember dengan Penerapan Teknologi Tepat Guna Alat Ekstraksi Minyak Atsiri. Dedikasi:Jurnal Pengabdian Kepada Masyarakat, 2(2), 99–107. https://doi.org/10.31479/dedikasi.v2i2.156
Fortune Business Insights. (2025). Halal Cosmetics Market Size, Share & Industry Impact Analysis, By Type (Skin Care, Hair Care, Makeup, and Others). https://www.fortunebusinessinsights.com/halal-cosmetics-market-106602
Fuad, F. I., Kadang, J., & Syarifuddin, I. (2023). Implementasi Business Model Canvas (Bmc) Dalam Perencanaan Strategi Pemasaran Toreko. EBISMEN Jurnal Ekonomi, Bisnis Dan Manajemen.
Gandhy, A. (2017). Analisis Peningkatkan Pendapatan Petani Keramba Jaring Apung Dengan Diversifikasi Spesies Ikan Budidaya Di Waduk Cirata. Jurnal Ekonomi & Studi Pembangunan, 18(1). https://doi.org/10.18196/jesp.18.1.3778
Gandhy, A., & Kurniawati, S. D. (2018). Analisis Strategi Pengembangan Usaha Koperasi Produksi Susu Bogor, Jawa Barat. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 8(1), 15. https://doi.org/10.30588/jmp.v8i1.376
Gumilang, A. S. P., Gandhy, A., & Prasetyo, B. D. (2024). Digital Marketing Development Strategy to Increase the Number of Tourists. Jurnal Ilmiah Manajemen Kesatuan, 12(6), 2165–2176. https://doi.org/10.37641/jimkes.v12i6.2904
Handayani, T., Angga Resti, A., Rahmi, M., Anggraeni, P., & Ramadhani, P. (2024). Pemanfaatan Buah Lerak Menjadi Sabun Ramah Lingkungan Pada UMKM Jagakarsa. https://doi.org/10.59818/jpm.v4i4.719
Hutamy, E. T., Marham, A., Quin, A. N., Alisyahbana, A., Arisah, N., Hasan, M., Ekonomi, P., Ekonomi, F., Bisnis, D., Makassar, U. N., & Artikel, R. (2021). Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z (Analysis of the Canvas Model’s Application to Micro-Entrepreneurs of Generation Z). In Jurnal Bisnis dan Pemasaran Digital (JBPD) (Vol. 1, Issue 1).
Jamaludin, R. A.S., & Thamrin. (2024). Implementasi Business Model Canvas Bmc Dalam Pengembangan Usaha Pelaku Umkm Perumahan Pamulang Estate Kota Tangerang Selatan. Jurnal Pengabdian Kepada Masyarakat: Kreasi Mahasiswa Manajemen, 4(Maret), 72–78. http://openjournal.unpam.ac.id/index.php/KMM/index
Jauhari, G. A. T., Sosianika, A., & Hardiyanto, N. (2021). Analisis Sikap dan Minat Membeli Wanita Muda di Indonesia Terhadap Produk Perawatan Diri Berbahan Alami. Prosiding The 12th Industrial Research Workshop and National Seminar Bandung, 4-5 Agustus 2021, 4–5.
Kemell, K. K., Elonen, A., Suoranta, M., Nguyen-Duc, A., Garbajosa, J., Chanin, R., Melegati, J., Rafiq, U., Aldaeej, A., Assyne, N., Sales, A., Hyrynsalmi, S., Risku, J., Edison, H., & Abrahamsson, P. (2020). Business Model Canvas Should Pay More Attention to the Software Startup Team. Proceedings - 46th Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2020, 342–345. https://doi.org/10.1109/SEAA51224.2020.00063
Mindev. (2025). Panduan jenis sabun untuk memahami preferensi konsumen. Adev.Co.Id. https://adev.co.id/blog/panduan-jenis-sabun-untuk-memahami-preferensi-konsumen/
NielsenIQ. (2023). Growing importance placed on sustainability when choosing brands in Asia Pacific. Nielseniq.Com. https://nielseniq.com/global/en/insights/education/2023/growing-importance-placed-on-sustainability-when-choosing-brands-in-asia-pacific/
Nose Herbal Indo. (2025, January 2). Tren Skincare Indonesia yang Masih Populer di 2025. https://nose.co.id/tren-skincare-indonesia-yang-masih-populer-di-2025
Novalia, N., Pandini, I. C., & Fransisca, Y. (2020). Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas Pada Online Shop. MANNERS, III(1).
Osterwalder, A., & Pigneur, Y. (2010). Business Model Canvas. https://archive.org/details/BUSINESSMODELCANVAS/page/n6/mode/1up
Prihatini, E. S., Ghandy, A., & Hilman, I. (2024). The Importance of Innovation and Response to Consumer Preferences in Marketing Strategy. Jurnal Ilmiah Manajemen Kesatuan, 12(6), 2729–2738. https://doi.org/10.37641/jimkes.v12i6.3016
Puspa, S. R. (2024, March). UMKM 2025: Motor Penggerak Ekonomi Indonesia di Tengah Tantangan Global. https://www.kompasiana.com/septiravitapuspa4663/68154c1cc925c471495e1372/umkm-2025-motor-penggerak-ekonomi-indonesia-di-tengah-tantangan-global
Rizan, M., Sumastuti, E., Prabowo, H., Kresnamurti, A. R., Chalida Hanoum, F. T., Pria Anugrah, R., Kamila Safitri, A., Akbar Fauzan, M., Febriani, S., Rosidah, I., Nur Siami, P., Kumairoh, R., Festin Abdika, M., Jati Dwi Ningsih, P., Iriyanti, N., Nur Jannah, S., Kevin Niamul Haq, A., Yuliyanti, P., & Fhidya Ningrum, V. (2023). Bisnis Model Canvas: Membangun Rencana Bisnis Yang Inovatif. Penerbit Widina Media Utama. www.freepik.com
Robinson, F. (2022). Three-quarters Of People in Indonesia Prefer Brands That Are Sustainable. Yougov. https://business.yougov.com/content/42180-three-quarters-people-indonesia-prefer-brands-are-
Rosadi, N. A., Amnesty, L., Hardi, M. J., Delasintia, N., & Wahyudin, P. (2024). Sosialisasi dan pelatihan Pembuatan Sabun Mandi menggunakan Hasil Bumi Desa Aik Bukaq. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 4(2), 86–91. https://doi.org/10.35870/jpmn.v4i2.3085
Ruiz, A. (2025). 52 Huge Environmentally Conscious Consumer Statistics. Theroundup.Org. https://theroundup.org/environmentally-conscious-consumer-statistics/
Snapcart. (2024). Indonesian Consumers’ Interest Toward Sustainable Products: Part 1. Snapcart.Global. https://snapcart.global/indonesian-consumers-interest-toward/
Sparviero, S. (2019). The Case for a Socially Oriented Business Model Canvas: The Social Enterprise Model Canvas. Journal of Social Entrepreneurship, 10(2), 232–251. https://doi.org/10.1080/19420676.2018.1541011
Wardana, M. H., & Sitania, F. D. (2023). Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas Pada Kedai Kabur Bontang. JATRI - JURNAL TEKNIK INDUSTRI, 1(1).
Yin, R. K., Calvin, Y., & Mali, G. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage Publication, Inc. https://doi.org/http://dx.doi.org/10.1563
Copyright and Licensing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.