Sustainable tourism development digital strategy approach: case study of pokdarwis terong creative tourism village, Belitung Rege
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Published:
Nov 30, 2024
Keywords:
Community Empowerment, Community Involvement, Digital Approach, Sustainable Tourism, Tourism Village
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Economy
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Abstract
This research discusses the development of sustainable tourism in the Terong Creative Tourism Village, with a focus on a holistic approach involving digitalization strategies with the aim of being an effective communication approach and able to provide social innovation and community empowerment. Through this holistic approach to outcome, various strategic elements interact and support each other in achieving sustainable tourism development goals. The results show that involving local communities in every stage of planning and implementing tourism projects with a digital approach is key to success, by ensuring the relevance, acceptance, and sustainability of the initiative. The use of digital technologies has played a crucial role in improving operational efficiency, expanding market reach, and strengthening sustainable practices. Social innovation has also been proven to have an added value impact on the tourism experience and strengthen community involvement in sustainable tourism development. Community empowerment is a key foundation in achieving success in sustainable tourism development, by prioritizing capacity building, training, and fair profit sharing. In conclusion, this holistic and adaptive approach ensures that tourism remains sustainable and relevant to changing market dynamics and socio-economic conditions. Sustainable collaboration between all stakeholders is also the key to success in sustainable tourism development in the future
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How to Cite
Pinontoan, N. A. . and Lestari, R. . (2024) “Sustainable tourism development digital strategy approach: case study of pokdarwis terong creative tourism village, Belitung Rege”, Jurnal Mantik, 8(3), pp. 1269-1275. doi: 10.35335/mantik.v8i3.5533.
References
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Amin, G., & Rahmiati, F. (2021). How Community Based Influence Self Esteem in Rural Tourism Development. Iccd, 3(1), 40–43. https://doi.org/10.33068/iccd.vol3.iss1.345
Azazi, N. A. N., & Shaed, M. M. (2020). Social media and decision-making process among tourist: A systematic review. Malaysian Journal of Communication, 36(4), 395–409. https://doi.org/10.17576/JKMJC-2020-3604-24
Braun, V., & Clarke, V. (2006). Applied Qualitative Research in Psychology. Applied Qualitative Research in Psychology, 0887(2006). https://doi.org/10.1057/978-1-137-35913-1
Chen, Y., Harnchamchai, A., & Saeheaw, T. (2021). Current and Future Direction of Social Media Marketing in SMEs: A Systematic Literature Review. Proceedings - 2021 IEEE International Conference on e-Business Engineering, ICEBE 2021, November 2021, 144–149. https://doi.org/10.1109/ICEBE52470.2021.00017
Cheung, M. L., Pires, G. D., & Rosenberger, P. J. (2020). Exploring consumer–brand engagement: a holistic framework. European Business Review, 33(1). https://doi.org/10.1108/EBR-10-2019-0256
Creswell, J. W., Levitt, H. M., Bamberg, M., Frost, D. M., Suárez-orozco, C., Appelbaum, M., Cooper, H., Kline, R., Mayo.Wilson, E., Nezu, A., & Rao, S. (2018). Reporting Standards for Qualitative Research in Psychology: The APA Publications and Communications Board Task Force Report. American Psychologist, 1(2), 26–46. http://search.proquest.com.ezp-prod1.hul.harvard.edu/docview/61476746?accountid=11311%5Cnhttp://sfx.hul.harvard.edu/hvd?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&sid=ProQ:ProQ:socabsshell&atitle=The+Victim+Ideology+of+Whit
Dolnicar, S. (2012). The Role of Market Segmentation in Strategic Tourism Marketing. In Strategic Marketing in Tourism Services.
Ge, J. (2019). Social Media-Based visual humour use in tourism marketing: A semiotic perspective. European Journal of Humour Research, 7(3), 6–25. https://doi.org/10.7592/EJHR2019.7.3.ge
Guetterman, T. C., Fetters, M. D., & Creswell, J. W. (2015). Integrating quantitative and qualitative results in health science mixed methods research through joint displays. Annals of Family Medicine, 13(6), 554–561. https://doi.org/10.1370/afm.1865
Hariyati, F., & Sovianti, R. (2019). The transition from traditional to digital marketing: a study of the evolution of e-marketing in the Indian hotel industry. Journal of Tourism and Hospitality Management, 3(2), 29–35. https://doi.org/10.29313/amwaluna.v5i1.6615
Jaakkola, E., Helkkula, A., & Aarikka-Stenroos, L. (2015). Service experience co-creation: Conceptualization, implications, and future research directions. Journal of Service Management, 26(2), 182–205. https://doi.org/10.1108/JOSM-12-2014-0323
Kemanfaatan, A., Berbahasa, B., Pada, I., & Pariwisata, S. (2021). Analisis Kemanfaatan Budaya Berbahasa Inggris Pada Sektor Pariwisata. Equilibrium: Jurnal Pendidikan, IX, 373–380.
Kumar, A., & Ayedee, N. (2019). Sustainable development in SMEs through Social Media Channels. International Journal of Management, Technology and Engineering, 9(6), 1067–1075.
Laurie, S., & Mortimer, K. (2019). How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship. Journal of Marketing Management, 35(3–4), 231–252. https://doi.org/10.1080/0267257X.2019.1576755
Madanaguli, A., Dhir, A., Joseph, R. P., Albishri, N. A., & Group, F. (2023). Environmental sustainability practices and strategies in the rural tourism and hospitality sector?: a systematic literature review and suggestions for future research. Scandanavian JOurnal of Hospitality and Tourism. https://doi.org/10.1080/15022250.2023.2174179
Nam, J., & Kang, M. J. (2022). Social Media Marketing Strategy. International Journal of Internet, Broadcasting and Communication, 14(1), 219–223. https://doi.org/doi.org/10.7236/IJIBC.2022.14.1.219
Papageorgiou, G., Marneros, S., & Efstathiades, A. (2020). Social Media as a Digital Communications Strategy; The Case of Hotel Enterprises in Cyprus. Proceedings of the 2020 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2020, April, 118–121. https://doi.org/10.1109/ComSDS49898.2020.9101261
Peng, K. L., & Lin, P. M. C. (2016). Social entrepreneurs: innovating rural tourism through the activism of service science. International Journal of Contemporary Hospitality Management, 28(6), 1225–1244. https://doi.org/10.1108/IJCHM-12-2014-0611
Pike, S. (2020). Destination branding. Destination Marketing, 189–214. https://doi.org/10.4324/9780080568935-14
Pisicchio, A. C., & Toaldo, A. M. M. (2021). Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance. Journal of Marketing Communications, 27(7), 742–761. https://doi.org/10.1080/13527266.2020.1759121
Pranita, D., Sarjana, S., & Musthofa, B. M. (2022). Mediating Role of Sustainable Tourism and Creative Economy to Improve Community Wellbeing. African Journal of Hospitality, Tourism and Leisure, 11(2), 781–794. https://doi.org/10.46222/ajhtl.19770720.257
Rashmeet, K., & Kush, K. (2021). The transition from traditional to digital marketing: a study of the evolution of e-marketing in the Indian hotel industry. Worldwide Hospitality and Tourism Themes, 13(2), 199–213. https://doi.org/10.1108/WHATT-10-2020-0124
Rocca, L. H. D., & Zielinski, S. (2022). Community-based tourism, social capital, and governance of post-conflict rural tourism destinations: the case of Minca, Sierra Nevada de Santa Marta, Colombia. Tourism Management Perspectives, 43(July), 100985. https://doi.org/10.1016/j.tmp.2022.100985
Sugandini, D., Effendi, M. I., Ariwibowo, A. S., & Utami, Y. S. (2018). Marketing Strategy on Community Based Tourism in Special Region of Yogyakarta. Journal of Environmental Management and Tourism, 9(4), 733. https://doi.org/10.14505//jemt.v9.4(28).06
Tranggono, D., Nuryananda, P. F., & Putra, A. Y. T. (2021). Local Champion?: Communication Characteristics in Community Empowerment Based on Local Innovation. 7(1), 72–84.
Veghe?, C. (2018). Cultural Heritage, Sustainable Development and Inclusive Growth: Global Lessons for the Local Communities Under a Marketing Approach. European Journal of Sustainable Development, 7(4), 349–360. https://doi.org/10.14207/ejsd.2018.v7n4p349
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