Understanding the motivation of purchase decision making of KPOP Seventeen’s merchandise in Weverse Shop
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Published:
May 30, 2024
Keywords:
Consumer Behavior, Korean Idol, K-Pop, Motivation, Purchase Decision-Making
Section
Economy
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Abstract
In the midst of society and the economy gradually recovering after COVID-19, there is one group that seems to be continuing to strengthen: Korean Idol lovers. In Jakarta alone, the Blackpink concert which was held on March 11-12, 2023, was a huge success, including other K-Idol concerts. Fans not only chase the concert tickets, but also buy up all available merchandise. Gaon Music Chart data sales on the katadata page even record sales of K-Pop physical albums reaching 53.73 million albums in 2021. This is the first-time physical album sales have exceeded 50 million since 2011. Weverse Shop currently is the largest e-commerce intermediary business, selling K-Pop-themed merchandise through applications and websites, based in South Korea. This shop is the go-to place for fans who want to collect merchandise from K-Pop artists, especially those under Pledis Entertainment, one of which is “Seventeen”. The pattern of purchases by fans is so massive, that they are willing to pre-order because they want to be the first to have the merchandise. Several production errors and merchandise delivery problems that had occurred with Seventeen's merchandise did not reduce the number of buyers, instead they were still sold out. The theory used in this study is the ERG Theory from Clayton Alderfer which states that motivation is based on three needs, namely Existence, Relatedness, and Growth
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Alexandrina, E., Ramonita, L. . and Anindita, A. . (2024) “Understanding the motivation of purchase decision making of KPOP Seventeen’s merchandise in Weverse Shop”, Jurnal Mantik, 8(1), pp. 704-713. doi: 10.35335/mantik.v8i1.5191.
References
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Sulastri, L. (2021). Effect of Existence Needs, Relatedness Needs, and Growth Needs on Employee Work Productivity. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(4), 8367–8378. https://doi.org/10.33258/birci.v4i4.2778
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Chandra, Y. (2022). Increasing Consumption of Korean Dramas during the COVID-19 Pandemic. Kata, 24(2), 81–89. https://doi.org/10.9744/kata.24.2.81-89
Chen, S. (2023). The Influence of K-pop Culture on the Consuming Behavior of Chinese Urban Youth and Adolescence. Academic Journal of Humanities & Social Sciences, 6(22), 15–20. https://doi.org/10.25236/ajhss.2023.062203
Dalimunthe, I. A., Hariyadi, A. P., Agustin, S. D., & Safitri, D. (2022). The role of Korean pop culture in changing the behaviour of teenage kpop fans among IKOM UNJ student. ICHELSS: International Conference on Humanities, Education, Law, and Social Sciense, 95–105. https://journal.unj.ac.id/unj/index.php/hispisi/article/view/31040
Dinningrum, F., Satiti, R. U., & Latifah, N. (2021). Phenomenon of Fandom Consumption in K-Pop Commodity Through the Army Community. Commicast, 3(1), 42–55. https://doi.org/10.12928/commicast.v3i1.5108
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Eftimov, L., & Ristovska, A. (2016). Importance of the Motivational Factors: Empirical Analysis of Students and Employees. CEA Journal of Economics, 11(2), 63–71. https://journal.cea.org.mk/files/journals/1/articles/96/public/96-350-1-PB.pdf
Fadillah, A. S., & Ratnasari, L. (2023). Fanaticism of Consumptive Behavior of Merchandise Purchasing in Student Boyband Fans. Formosa Journal of Science and Technology, 2(1), 27–38. https://doi.org/10.55927/fjst.v2i1.2339
Fidayani, R. A., Wahyu, I., Fahima, N., & Hakim, A. A. (2023). Strategi Komunikasi Seventeen Dalam Mempromosikan Album Baru. Prosiding Seminar Nasional, 1671–1683.
Glodev, V., Wijaya, G., & Ida, R. (2023). The Korean Wave as the Globalization of South Korean Culture. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 22(1), 108–120. https://doi.org/10.32509/wacana.v22i1.2671
Hasibuan, L. (2022). Sudah Era Digital, Kenapa Album K-pop Masih Laris Manis? CNBC Indonesia. https://www.cnbcindonesia.com/lifestyle/20220613175928-33-346756/sudah-era-digital-kenapa-album-k-pop-masih-laris-manis%0A
Jayanti, I. G. N., Wirawan, I. K. A., Susanthi, N. L., & Sujanathi, N. W. M. (2022). Korean Pop (K-Pop) Culture Phenomenon On The Behavior Of Indonesian Society. Journal of Art, Film, Television, Animation, Games and Technology, 1(1), 44–50.
Kartikasari, H., & Sudrajat, A. (2022). Makna Pembelian Album Fisik Bagi Penggemar Budaya Pop Korea. Jurnal Analisa Sosiologi, 11(3), 405–428. https://doi.org/10.20961/jas.v11i3.59242
Kotler, P., & Armstrong, G. (2017). Principles of Marketing (17th Edition). Pearson.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Edition). Pearson.
Kumar, A. (2021). UX Competitive Analysis – Weverse Shop. Medium. https://medium.com/@abhigyakumar/ux-competitive-analysis-weverse-shop-10a89d3740f6 %0A
Lantican, F. (2020). Riset Terbaru Ungkap Uang yang Biasa dihabiskan Penggemar K-Pop Demi Idolanya. Vice. https://www.vice.com/id/article/xgzwy3/hargamerchandise-k-pop-yang-dibeli-penggemar-k-pop-asia-tenggara
Luthfina, S., & Irwansyah, I. (2020). Studi Fenomenologi: Penggunaan Aplikasi Weverse Shop oleh ARMY. Jurnal Ilmu Komunikasi, 18(3), 324. https://doi.org/10.31315/jik.v18i3.3527
Maison, D. (2019). Qualitative Marketing Research: Understanding Consumer Behavior. Routledge.
McGinnis, P. J. (2020). Fear of Missing Out: Practical Decision-Making in a World of Overwhelming Choice. Sourcebooks.
Miles, M. B., Huberman, A. M., & Saldana, J. (2019). Qualitative Data Analysis: A Methods Sourcebook. Sage.
Moleong, L. K. (2014). Metodologi Penelitian Kualitatif, Edisi Revisi. PT Remaja Rosdakarya.
Mulyaman, D., Wibowo, W. S., Lo, S., & Ismail, A. (2023). Analysis of South Korean Pop Culture as the National and Social Force in the Globalization Age. Jurnal Studi Sosial Dan Politik, 7(2), 193–210. https://doi.org/https://doi.org/10.19109/jssp.v7i2.19386
Nurjanah, P., & Ikhsan, N. E. (2022). Pengaruh Fanatisme Dan Perilaku Konsumen Terhadap Keputusan Pembelian Merchandise Kpop (Studi Kasus Pada Komunitas Penggemar Grup Kpop Svt Di Dki Jakarta). Jurnal Administrasi Bisnis, 4(4), 1–7.
Qadri, R. A., Sinambella, F. A., & Arafah, N. N. (2024). ANALYSIS OF K-POP FANS DRIVERS IN PURCHASING MERCHANDISE ON ONLINE GROUP BUYING ( GROUP ORDER ). Jurnal Ilmiah Ekonomi Dan Bisnis, 21(1), 127–138.
Rajagopal. (2019). Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making. Palgrave Macmillan.
Schiffman, L. G., & Wisenblit, J. L. (2019). Consumer Behaviour (12th Edition). Pearson.
Solomon, M. R. (2017). Consumer Behavior: Buying, Having, and Being (12th Edition). Pearson.
Sugiyama, K., & Andree, T. (2011). The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency. The McGraw-Hill Companies.
Sugiyono. (2015). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sulastri, L. (2021). Effect of Existence Needs, Relatedness Needs, and Growth Needs on Employee Work Productivity. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(4), 8367–8378. https://doi.org/10.33258/birci.v4i4.2778
Syaekhoni, M. A., Alfian, G., & Kwon, S. Y. (2017). Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing. Sustainability, 9(11), 1–22. https://doi.org/https://doi.org/10.3390/su9112008
Syafikarani, A. (2021). Analisis Strategi Digital Marketing dalam Pemasaran Album K-Pop (Studi Kasus?: Weverse Shop – BTS). TANRA: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar, 8(1), 1. https://doi.org/10.26858/tanra.v8i1.19114
Tofani, Z. A. (2023). Weverse Sebagai Sarana Komunikasi Fans dengan Idol (Studi Pada Interaksi Seventeen dan Carat). Prosiding Konferensi Nasional Sosial Politik (KONASPOL), 1, 349–357.
Ulya, N. A., Noviekayati, I., & Ananta, A. (2022). Perilaku Pembelian Impulsif Merchandise K-Pop Pada Remaja Wanita Komunitas Stay Ditinjau Dari Gaya Hidup. Biopsikososial: Jurnal Ilmiah Psikologi Fakultas Psikologi Universitas Mercubuana Jakarta, 6(2), 661. https://doi.org/10.22441/biopsikososial.v6i2.16119
Zahirah, G., Hanggara, B. T., & Putra, W. H. N. (2023). Analisis Adopsi Pengguna Weverse Shop terhadap Integrasi Pembayaran dengan Aplikasi DANA menggunakan Model Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer, 7(9).
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