Business Strategic and Implementation of Digital Startup of Usable Goods Commerce in Samarinda City
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Published:
May 31, 2024
Keywords:
Creative Business, Digital Startups, Digital Business Strategic, Digital Entrepreneurship, Startup Business
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Economy
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Abstract
Environmental pollution is a major problem in sustainable development today. Utilizing unused goods is a solution that can be offered to people in need without having to throw them away as a potential for reducing non-organic waste. Useable goods that are sold provide economic value for the buyer and additional income for the seller. This business of buying and selling usable goods is assisted by information technology, namely by creating digital applications to assist in marketing. Businesses using this application also support the creative economy in Indonesia and are implementing Green Technology, namely this digital technology supports all environmentally friendly practices. This business concept is applied in Samarinda City, which is a city that is currently making a lot of developments in terms of digital startups, especially preparing for the rapid growth of the Indonesia National Capital. This research aims to analyze business strategies and implement digital startups in the business of buying and selling usable goods in Samarinda City. The research method was carried out in the stages of observation, interviews, data collection. Then, carry out a business planning strategy using the Business Canvas Model and create a digital startup in the e-commerce model
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Aksenta, A. ., Nawawi, M. and Audhis, A. . (2024) “Business Strategic and Implementation of Digital Startup of Usable Goods Commerce in Samarinda City”, Jurnal Mantik, 8(1), pp. 438-446. doi: 10.35335/mantik.v8i1.5137.
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Al-Taai, SHH (2021). Green economy and sustainable development. IOP Conference Series: Earth and Environmental Science , 779 (1). https://doi.org/10.1088/1755-1315/779/1/012007
Arman, S. M., & Mark-Herbert, C. (2022). Ethical Pro-Environmental Self-Identity Practice: The Case of Second-Hand Products. Sustainability (Switzerland) , 14 (4). https://doi.org/10.3390/su14042154
Bensaid, W., & Azdimousa , H. (2021). Digital entrepreneurship vs. Traditional entrepreneurship : the setting up of a global conceptual model. International Journal of Economic Studies and Management (IJESM) , 1 (1), 86–92. https://doi.org/10.52502/ijesm.v1i1.159
Darmawan, AJ, Fajar Nugraha Susilo, R., Hartono Putri, Y., Kadek Suryani, N., Heptariza , A., Digital, B., Bali Design and Business Jl Tukad Batanghari No, I., Denpasar Bar, K., Denpasar, K., Bali Island No, J., & Puri Klod , D. (2023). Sustainable Business Model With A Zero Waste Approach To Food Waste: Surplus Application In Bali. In Online) SENADA (Vol. 6). http://senada.idbbali.ac.id
Favor , O. & P. K. (2024). Challenges and Opportunities in Implementing Green Technologies in Azerbaijan: A Focus on Sustainability and Innovation . https://www.researchgate.net/publication/378737112
Haddock, A., Ward, N., Yu, R., & O'Dea, N. (2022). Positive Effects of Digital Technology Use by Adolescents: A Scoping Review of the Literature. In International Journal of Environmental Research and Public Health (Vol. 19, Issue 21). MDPI. https://doi.org/10.3390/ijerph192114009
Hamim, M. G. P., & Larso , D. (2016). Business Development Strategy Of Culinary Start-Up: A Case Study Of Kedai Mas Gibo Core View metadata, citation and similar papers at core.ac.uk provided by SBM ITB Journal System. In The Journal of Innovation and Entrepreneurship (Vol. 1, Issue 1).
Hartatik et al . (2023). Technopreneurship trends (Strategy & Innovation Development Business Contemporary with Digital Technology ) . PT Sonpedia Publishing. www.buku.sonpedia.com
Kayser, K., Telukdarie , A., & Philbin, S. P. (2023). Digital Start-Up Ecosystems: A Systematic Literature Review and Development Model for South Africa. In Sustainability (Switzerland) (Vol. 15, Issue 16). Multidisciplinary Digital Publishing Institute (MDPI). https://doi.org/10.3390/su151612513
Kencanasari , RAM, & Dwanto , W. (2022). Digital Startups Fundamental Capabilities in New Product Development: Multiple Case Studies in Bandung, Indonesia. Journal Indonesian Management , 22 (1), 62. https://doi.org/10.25124/jmi.v22i1.3286
Khasanova, S., Alieva, E., & Shemilkhanova , A. (2023). Environmental Pollution: Types, Causes and Consequences. BIO Web of Conferences , 63 . https://doi.org/10.1051/bioconf/20236307014
Maradi , M. M. (2023). Growth of Indian start-ups: A critical Analysis. Journal Of Management And Entrepreneurship , 17 (1(II)). https://www.researchgate.net/publication/369365263
Masdar, R., Husna, Jurana , Amborowatie , R., Meldawaty , L., Tenripada , Mursali , MI, & Naida, N. (2022). Implementation of a Sustainable green economy in Indonesia: A Literature Review. IOP Conference Series: Earth and Environmental Science , 1075 (1). https://doi.org/10.1088/1755-1315/1075/1/012056
Meschede, C. (2020). The sustainable development goals in scientific literature: A bibliometric overview at the meta-level. Sustainability (Switzerland) , 12 (11). https://doi.org/10.3390/su12114461
Nizar, NI (2017). Analysis Of Business Models And Strategies Of E-Commerce Start Up Companies. Independent Journal: Science, Arts and Technology , 1 (1), 98–113. https://doi.org/10.33753/mandiri.v1i1.12
Nobanee , H., & Dilshad, N. (2020). Digital Entrepreneurship: Concepts, Applications, and Future Research Agenda. SSRN Electronic Journal . https://doi.org/10.2139/ssrn.3688271
Pangarso , A., Sisilia, K., & Penanginangin , Y. (2022). Circular Economy Business Models in the Micro, Small, and Medium Enterprises: A Review. ETHICONOMICS , 21 (2), 313–334. https://doi.org/10.15408/etk.v21i2.24052
Patil, A.S., Navalgund, N.R., & Mahantshetti, S. (2022). Digital Marketing Adoption by Start-Ups and SMEs. SDMIMD Journal of Management , 13 , 47. https://doi.org/10.18311/sdmimd/2022/29677
Paulinus, AC, Zubairu, UM, Busra Sakariyan , O., & Imam Paiko , I. (2022). Digital Entrepreneurship in the Last Decade: A Systematic Review. Journal of Business and Behavioral Entrepreneurship , 5 (2), 64–78. https://doi.org/10.21009/jobbe.005.2.09
Peiyao , Q. , & Benrui , C. (2024). Research on the impact of digital technology applications on firms' dual innovation in the digital economy context. Scientific Reports , 14 (1). https://doi.org/10.1038/s41598-024-57183-y
Ruspitasari , WD, Anjaningrum , WD, & Cahyanti , MM (2020). Strengthening Digital Start-Up Dynamic Capabilities In Malang City Through Design Thinking And Entrepreneurship Orientation. Business Management , 10 (2). https://doi.org/10.22219/jmb.v10i2.13552
Sari, RP, Mariam, I., & Sinaga, MO (2021). Development Strategy Analysis Business Through SWOT Matrix for FoodHalal.id Startup. Journal of Management and Business Review , 18 (3), 630–639. https://doi.org/10.34149/jmbr.v18i3.219
Satankar , R. K. (2024). Energy, environment and green technologies for the future sustainability. In Environmental Science and Pollution Research (Vol. 31, Issue 7, pp. 10250–10251). Springer. https://doi.org/10.1007/s11356-023-31619-w
Shah, N., Zehri, A.W., Saraih, U.N., Abdelwahed, N.A.A., & Soomro, B.A. (2024). The role of digital technology and digital innovation towards firm performance in a digital economy. Kybernetes , 53 (2), 620–644. https://doi.org/10.1108/K-01-2023-0124
Slávik, Š., Bednár, R., & Mišúnová Hudáková , I. (2021). The structure of the start-up business model—qualitative analysis. Sustainability (Switzerland) , 13 (15). https://doi.org/10.3390/su13158386
Subekti , R. (2023). A Circular Economy-Based Plastic Waste Management Policy in Indonesia (Compared to China and EU). Justisia Law Journal , 12 (2), 168–184. https://doi.org/10.20961/yustisia
Susilo, RFN, Darmawan, AJ, & Putri, YH (2023). THE CONCEPT OF A CIRCULAR ECONOMY IN A SUSTAINABLE BUSINESS MODEL TO BUILD A GREEN LIFESTYLE OF THE INDONESIAN COMMUNITY. IMAGINE JOURNAL , 3 (1). https://doi.org/10.35886/imagine.v3i1.520
Ukaogo , P.O., Ewuzie , U., & Onwuka, C.V. (2020). Environmental pollution: Causes, effects, and the remedies. In Microorganisms for Sustainable Environment and Health (pp. 419–429). Elsevier. https://doi.org/10.1016/B978-0-12-819001-2.00021-8
Venkadeshwaran K. (2019). Green Technology and Its Effect on the Modern World. In JETIREW06032 Journal of Emerging Technologies and Innovative Research (Vol. 6). JETIR. www.jetir.org
Vikrant, M., & Nangare , V. (2021). Digital Entrepreneurship . https://www.researchgate.net/publication/353915042
Wu, J., & Strezov , V. (2023). Green technologies and sustainability: A new trend. Green Technologies and Sustainability , 1 (1), 100008. https://doi.org/10.1016/j.grets.2023.100008
Zhironkin , S., & Cehlár , M. (2022). Green Economy and Sustainable Development: The Outlook. In Energies (Vol. 15, Issue 3). MDPI. https://doi.org/10.3390/en15031167
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