Main Article Content

Almasari Aksenta
Muhammad Nawawi
Allayza Audhis


Environmental pollution is a major problem in sustainable development today. Utilizing unused goods is a solution that can be offered to people in need without having to throw them away as a potential for reducing non-organic waste. Useable goods that are sold provide economic value for the buyer and additional income for the seller. This business of buying and selling usable goods is assisted by information technology, namely by creating digital applications to assist in marketing. Businesses using this application also support the creative economy in Indonesia and are implementing Green Technology, namely this digital technology supports all environmentally friendly practices. This business concept is applied in Samarinda City, which is a city that is currently making a lot of developments in terms of digital startups, especially preparing for the rapid growth of the Indonesia National Capital. This research aims to analyze business strategies and implement digital startups in the business of buying and selling usable goods in Samarinda City. The research method was carried out in the stages of observation, interviews, data collection. Then, carry out a business planning strategy using the Business Canvas Model and create a digital startup in the e-commerce model


Download data is not yet available.

Article Details

How to Cite
Aksenta, A. ., Nawawi, M. and Audhis, A. . (2024) “Business Strategic and Implementation of Digital Startup of Usable Goods Commerce in Samarinda City”, Jurnal Mantik, 8(1), pp. 438-446. doi: 10.35335/mantik.v8i1.5137.
Agarwal, M. (2020). Green economy research paper. The International Journal of Analytical and Experimental Modal Analysis , XII (IV).
Al-Taai, SHH (2021). Green economy and sustainable development. IOP Conference Series: Earth and Environmental Science , 779 (1).
Arman, S. M., & Mark-Herbert, C. (2022). Ethical Pro-Environmental Self-Identity Practice: The Case of Second-Hand Products. Sustainability (Switzerland) , 14 (4).
Bensaid, W., & Azdimousa , H. (2021). Digital entrepreneurship vs. Traditional entrepreneurship : the setting up of a global conceptual model. International Journal of Economic Studies and Management (IJESM) , 1 (1), 86–92.
Darmawan, AJ, Fajar Nugraha Susilo, R., Hartono Putri, Y., Kadek Suryani, N., Heptariza , A., Digital, B., Bali Design and Business Jl Tukad Batanghari No, I., Denpasar Bar, K., Denpasar, K., Bali Island No, J., & Puri Klod , D. (2023). Sustainable Business Model With A Zero Waste Approach To Food Waste: Surplus Application In Bali. In Online) SENADA (Vol. 6).
Favor , O. & P. K. (2024). Challenges and Opportunities in Implementing Green Technologies in Azerbaijan: A Focus on Sustainability and Innovation .
Haddock, A., Ward, N., Yu, R., & O'Dea, N. (2022). Positive Effects of Digital Technology Use by Adolescents: A Scoping Review of the Literature. In International Journal of Environmental Research and Public Health (Vol. 19, Issue 21). MDPI.
Hamim, M. G. P., & Larso , D. (2016). Business Development Strategy Of Culinary Start-Up: A Case Study Of Kedai Mas Gibo Core View metadata, citation and similar papers at provided by SBM ITB Journal System. In The Journal of Innovation and Entrepreneurship (Vol. 1, Issue 1).
Hartatik et al . (2023). Technopreneurship trends (Strategy & Innovation Development Business Contemporary with Digital Technology ) . PT Sonpedia Publishing.
Kayser, K., Telukdarie , A., & Philbin, S. P. (2023). Digital Start-Up Ecosystems: A Systematic Literature Review and Development Model for South Africa. In Sustainability (Switzerland) (Vol. 15, Issue 16). Multidisciplinary Digital Publishing Institute (MDPI).
Kencanasari , RAM, & Dwanto , W. (2022). Digital Startups Fundamental Capabilities in New Product Development: Multiple Case Studies in Bandung, Indonesia. Journal Indonesian Management , 22 (1), 62.
Khasanova, S., Alieva, E., & Shemilkhanova , A. (2023). Environmental Pollution: Types, Causes and Consequences. BIO Web of Conferences , 63 .
Maradi , M. M. (2023). Growth of Indian start-ups: A critical Analysis. Journal Of Management And Entrepreneurship , 17 (1(II)).
Masdar, R., Husna, Jurana , Amborowatie , R., Meldawaty , L., Tenripada , Mursali , MI, & Naida, N. (2022). Implementation of a Sustainable green economy in Indonesia: A Literature Review. IOP Conference Series: Earth and Environmental Science , 1075 (1).
Meschede, C. (2020). The sustainable development goals in scientific literature: A bibliometric overview at the meta-level. Sustainability (Switzerland) , 12 (11).
Nizar, NI (2017). Analysis Of Business Models And Strategies Of E-Commerce Start Up Companies. Independent Journal: Science, Arts and Technology , 1 (1), 98–113.
Nobanee , H., & Dilshad, N. (2020). Digital Entrepreneurship: Concepts, Applications, and Future Research Agenda. SSRN Electronic Journal .
Pangarso , A., Sisilia, K., & Penanginangin , Y. (2022). Circular Economy Business Models in the Micro, Small, and Medium Enterprises: A Review. ETHICONOMICS , 21 (2), 313–334.
Patil, A.S., Navalgund, N.R., & Mahantshetti, S. (2022). Digital Marketing Adoption by Start-Ups and SMEs. SDMIMD Journal of Management , 13 , 47.
Paulinus, AC, Zubairu, UM, Busra Sakariyan , O., & Imam Paiko , I. (2022). Digital Entrepreneurship in the Last Decade: A Systematic Review. Journal of Business and Behavioral Entrepreneurship , 5 (2), 64–78.
Peiyao , Q. , & Benrui , C. (2024). Research on the impact of digital technology applications on firms' dual innovation in the digital economy context. Scientific Reports , 14 (1).
Ruspitasari , WD, Anjaningrum , WD, & Cahyanti , MM (2020). Strengthening Digital Start-Up Dynamic Capabilities In Malang City Through Design Thinking And Entrepreneurship Orientation. Business Management , 10 (2).
Sari, RP, Mariam, I., & Sinaga, MO (2021). Development Strategy Analysis Business Through SWOT Matrix for Startup. Journal of Management and Business Review , 18 (3), 630–639.
Satankar , R. K. (2024). Energy, environment and green technologies for the future sustainability. In Environmental Science and Pollution Research (Vol. 31, Issue 7, pp. 10250–10251). Springer.
Shah, N., Zehri, A.W., Saraih, U.N., Abdelwahed, N.A.A., & Soomro, B.A. (2024). The role of digital technology and digital innovation towards firm performance in a digital economy. Kybernetes , 53 (2), 620–644.
Slávik, Š., Bednár, R., & Mišúnová Hudáková , I. (2021). The structure of the start-up business model—qualitative analysis. Sustainability (Switzerland) , 13 (15).
Subekti , R. (2023). A Circular Economy-Based Plastic Waste Management Policy in Indonesia (Compared to China and EU). Justisia Law Journal , 12 (2), 168–184.
Ukaogo , P.O., Ewuzie , U., & Onwuka, C.V. (2020). Environmental pollution: Causes, effects, and the remedies. In Microorganisms for Sustainable Environment and Health (pp. 419–429). Elsevier.
Venkadeshwaran K. (2019). Green Technology and Its Effect on the Modern World. In JETIREW06032 Journal of Emerging Technologies and Innovative Research (Vol. 6). JETIR.
Vikrant, M., & Nangare , V. (2021). Digital Entrepreneurship .
Wu, J., & Strezov , V. (2023). Green technologies and sustainability: A new trend. Green Technologies and Sustainability , 1 (1), 100008.
Zhironkin , S., & Cehlár , M. (2022). Green Economy and Sustainable Development: The Outlook. In Energies (Vol. 15, Issue 3). MDPI.