The influence of service quality, location, price and taste on consumer satisfaction at the 99 meatball stall in sidorukun
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Published:
May 30, 2024
Keywords:
Cita Rasa, Kepuasan Konsumen, Kualitas Pelayanan, Lokasi
Section
Economy
Statistics Article
Article View : 29 Times
Main Article Content
Abstract
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas pelayanan, lokasi, harga, dan cita rasa terhadap kepuasan konsumen pada Warung Bakso 99 di Sidorukun. Pengambilan sample pada penelitian ini menggunakan accidental sampling dengan teknik random sampling dengan jumlah sample sebanyak 103 responden. Penelitian ini menggunakan Samrt-PLS 4.0 (Partial Least Square). Hasil dari penelitian ini menyimpulkan bahwa kualitas pelayanan, lokasi, harga, dan cita rasa melaui uji hipotesis dua arah berpengaruh signifikan terhadap kepuasan konsumen pada Warung Bakso 99 di Sidorukun. Hasil penelitian ini memberikan implikasi bahwa faktor kualitas pelayanan, lokasi, harga, dan cita rasa merupakan variabel yang perlu dipertahankan dan ditingkatkan untuk meningkatkan kepuasan konsumen pada Warung Bakso 99 di Sidorukun.
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How to Cite
Pratiwi, V., Broto, B. . and Hendry, R. . (2024) “The influence of service quality, location, price and taste on consumer satisfaction at the 99 meatball stall in sidorukun ”, Jurnal Mantik, 8(1), pp. 677-683. doi: 10.35335/mantik.v8i1.5102.
References
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Rahmawati, P. (2023). The Influence of Price, Taste, Location, Promotion and Service Quality on Consumer Loyalty at Mie Ayam Semar Bekasi Effort. Mirai Management Journal, 8(2), 226–237.
Ratnasari, AD, & Harti. (2016). The Influence of Product Quality, Price, Location and Service Quality on Purchasing Decisions at Djawi Lanbistro Coffee and Resto Surabaya. Journal of Commerce Education (JPTN), 4, 1–11.
Resky, D. (2021). The Influence of Taste, Design and Promotion on Purchase Decisions for Ale-Ale Drinks. Journal of Entrepreneurship and Management Science (JEMS), 2(1), 38–48.
Sari, NM, & Ekowati, S. (2022). The Influence of Service Quality, Price and Location on Consumer Satisfaction (Case Study of Bakso Mercon Buyan). Proceedings of the National Seminar on Corporate Business, 1(1), 30–41.
Sian, DSC, & Brandinie, M. (2022). The Influence of Word of Mouth (WOM) and Taste on Consumer Purchasing Decisions at Ropang Plus Plus Restaurant, Pluit Sakti. Kwik Kian Gie Institute and Business Informatics, 1–15.
Sofyan, C., Sepang, J.L., & Loindong, S. (2019). The Influence of Service Quality, Price and Location on Consumer Satisfaction at Wht's Up Cafe Manado. EMBA Journal: Journal of Economics, Management, Business And Accounting Research, 7(3), 4230–4240.
Wicaksono, Dani A., et all. (2022). The Influence of Price and Product Quality on Satisfaction with Pak Miad Meatballs, Taman District, Pemalang Regency. Scientific Journal of Financial and Business Accounting, 2(2).
Amilia, S., & Asmara Nasution, MO (2017). The influence of brand image, price and product quality on purchasing decisions for Xiaomi brand cellphones in Langsa City. Journal of Management and Finance, 6(1).
Apriyani, d, A., & sunarti. (2017). The influence of service quality on consumer satisfaction (Survey on Consumers of The Little A Coffee Shop Sidoarjo). Journal of Business Administration (Jab), 51(2), 1–7.
Arianto, N. (2019). The Influence of Service Quality and Promotion on Consumer Satisfaction at Alfamart Roda Hias Serpong. Journal of Effective Economics, 2(1), 153–160.
Ariska, VD, Maduwinarti, A., & Nasution, UCM (2022). The Influence of Taste, Service Quality and Location on Purchasing Decisions for Prima Bakery Products in Sidoarjo. National Seminar on Thesis Results, 1(1), 310–314.
Ariyanti, WP, Hermawan, H., & Izzudin, A. (2022). The Influence of Price and Location on Customer Satisfaction. Journal of Human Resource Management, IX(1), 66–74.
Consumers, Product Quality and Location on Consumer Satisfaction at Tohir M. Putra's Bakso Stall in Kutowinangun. Bailia. JFT et All. 2014. "The Influence of Product Quality, Price and Location on Consumer Satisfaction at Lamongan Food Stalls in Manado City." EMBA Journal, Vol.2 No.3 September, 1768-1780., 1–23.
Bailia, JF, Soegoto, AS, & Loindong, SSR (2014). The Influence of Product Quality, Price and Location on Consumer Satisfaction at Lamongan Food Stalls in Manado City. Faculty of Economics and Business, Management Department, Lbuhanbatu University, 2(3), 1768–1780.
Chayatul Jannah, & Alhazami, L. (2022). The Influence of Service Quality, Price Perception, Taste and Product Variation on Consumer Satisfaction Cv. Source Garuda Mas. Research Journal of Economic Sciences, 1(2), 029–045.
Cynthia, D., Hermawan, H., Izzudin, A., & Jember, UM (2022). The Influence of Location and Service Quality on Purchasing Decisions. Journal of Human Resources Management, Administration and Public Services, IX (1), 104–112.
Handoko, B. (2017). The Influence of Promotion, Price and Service on Consumer Satisfaction at JNE Medan Deposit. Scientific Journal of Management & Business, 18(1), 61–72.
Husna, A., Zuriani, Z., & Sumitro, S. (2021). The Influence of Service Quality, Promotion, Price, Product Quality and Taste on Customer Satisfaction at Ayam Geprek Warung Endus Sibuaya. Journal of Valuation: Scientific Journal of Management Science and Entrepreneurship, 1(2), 340–352.
Idris, A., Kusasi, F., & Iranita. (2019). The Influence of Location, Taste, Price, Perceived Value and Service Quality on Consumer Satisfaction at Tanjung Sebauk Restaurants. Journal of Management Study Program, Faculty of Economics, Raja Ali Haji Maritime University, 1–18.
Imanulah, R., Andriyani, I., & Melvani, FN (2022). The Influence of Store Image, Product Variants and Location on Product Purchasing Decisions at the Pancious Soma Restaurant in Palembang. Economic Review Journal, 10(1), 285–295.
Kambey, P. M, Tampi, J. R, & Tumbel, TM (2021). The Influence of Service Quality, Price and Location on Consumer Satisfaction Weddings by De' Puteris Bridal Airmadidi. Journal of Business Administration, 2(6), 449–453.
Muslichati, E. Z., & Wartini, S. (2015). The Influence of Service Quality and Service Innovation on Consumer Satisfaction at the Holy Heart Hospital. Management Analysis Journal, 4(4), 341–347.
Mutiara, S., Suardi, A., & Kunci, K. (2021). The Influence of Service Quality, Price Perception and Taste on Consumer Satisfaction. Journal of Sharia Economics & Economics, 4(1), 411–427.
Muzaki, MF, Mulyani, ID, & Khojin, N. (2022). The Influence of Service Quality, Price and Promotion via Social Media on Consumer Satisfaction (Case Study on Leisure Time Coffee). AURELIA: Indonesian Journal of Research and Community Service, 1(1), 44–57.
Pantilu, D., Koleangan, RAM, & Roring, F. (2018). The Influence of Service Quality, Prices and Facilities on Customer Satisfaction at Warunk Bendito in the Megamas Manado Area. Effects of Quality…… 3723 EMBA Journal, 6(4), 3723–3732.
Rachmadani, TH, & Yulianto, AE (2023). The Influence of Price, Service Quality, and Product Quality on Customer Satisfaction at the Royal Surabaya Meatball Depot, Sidotopo Wetan Branch, Kenjeran District. Journal of Management Science and Research, 12(4).
Rahmawati, P. (2023). The Influence of Price, Taste, Location, Promotion and Service Quality on Consumer Loyalty at Mie Ayam Semar Bekasi Effort. Mirai Management Journal, 8(2), 226–237.
Ratnasari, AD, & Harti. (2016). The Influence of Product Quality, Price, Location and Service Quality on Purchasing Decisions at Djawi Lanbistro Coffee and Resto Surabaya. Journal of Commerce Education (JPTN), 4, 1–11.
Resky, D. (2021). The Influence of Taste, Design and Promotion on Purchase Decisions for Ale-Ale Drinks. Journal of Entrepreneurship and Management Science (JEMS), 2(1), 38–48.
Sari, NM, & Ekowati, S. (2022). The Influence of Service Quality, Price and Location on Consumer Satisfaction (Case Study of Bakso Mercon Buyan). Proceedings of the National Seminar on Corporate Business, 1(1), 30–41.
Sian, DSC, & Brandinie, M. (2022). The Influence of Word of Mouth (WOM) and Taste on Consumer Purchasing Decisions at Ropang Plus Plus Restaurant, Pluit Sakti. Kwik Kian Gie Institute and Business Informatics, 1–15.
Sofyan, C., Sepang, J.L., & Loindong, S. (2019). The Influence of Service Quality, Price and Location on Consumer Satisfaction at Wht's Up Cafe Manado. EMBA Journal: Journal of Economics, Management, Business And Accounting Research, 7(3), 4230–4240.
Wicaksono, Dani A., et all. (2022). The Influence of Price and Product Quality on Satisfaction with Pak Miad Meatballs, Taman District, Pemalang Regency. Scientific Journal of Financial and Business Accounting, 2(2).
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