Promotional strategy and Prices as well as Distribution channels On Sales Performance In PT Alva Mountindo Medan
Main Article Content
Abstract
The purpose of this research is to determine the effect of promotional strategies, prices and distribution channels on increasing sales at PT Alva Mountindo Medan. The sample for this research was consumers of PT Alva Mountindo Medan with 56 sample respondents used.The data used is primary data, this research analyzes the relationship between promotional strategies, prices and distribution channels on increasing sales. The statistical method used is multiple linear regression (multilinear regression analysis) with a quantitative approach using classical assumption tests first.The results of this research show that partially the promotional strategy variable (X1) has a positive and significant effect on sales (Y), indicated by the value of tcount 2.873 > ttable 2.00665 with a significance of 0.007 < 0.05. Partially, price (X2) has a positive and significant effect on sales (Y), indicated by the value of tcount 2.919 > ttable 2.00665 with a significance of 0.005 < 0.05. Partially, the distribution channel (X3) has a positive and significant effect on sales (Y), indicated by the value of tcount 2.771 > ttable 2.00665 with a significance of 0.008 < 0.05. Meanwhile, simultaneously both promotional strategies (X1), prices (X2) and distribution channels (X3) have a positive and significant effect on sales with a Fcount value of 36.356 > Ftable 2.78 with a significance of 0.000 < 0.05.).
Downloads
Article Details
Bati, Putra, M. U. M., & Sahla, H. (2018). Focus Group Discussion For Young Entrepreneurs Training In University Of Asahan. 200, 1–4.
Brito, Renata Peregrino De, L. B. De O. (2016). The Relationship Between Human Resource Management And Delivery Of Care Practices And Organizational Performance In Healthcare. Brazillian Business Review, 13(3), 90–110. Https://Doi.Org/Http://Dx.Doi.Org/10.15728/Bbr.2016.13.3.5 The
Delvi, M. U. M. P. (2017). Kajian Studi Kelayakan. Human Falah, 4(1), 87–104.
Dilham, A. (2017). Pemetaan Sosial Ekonomi Masyarakat Kecamatan Medan Labuhan Kota Medan. Seminar Nasional Teknologi Informatika, “The Future Of Computer Vision”, 2017, Isbn?: 978-602-50006-0-7, 8–15.
Fulgencio, H. T., Leiden., R. O., Center., H. L. F., & Leiden. (2016). Mapping And Conceptualizing The Measurement Of Organizational Social Value Using Systems Thinking. European Public & Social Innovation Review, 1(1), 17–31. Https://Doi.Org/10.1093/Ajae/Aax034
Inese, A. (2013). Framework Of Gmo Risk Assessment In Latvia And Consumers’ Trust In Regulatory Bodies Involved In Gmo Risk Assessment And Decision Making Process. Journal Of Economics And Management Research, 2, 4–15.
Jannah, M. (2018). Analisis Pengaruh Biaya Produksi Dan Tingkat Penjualan Terhadap Laba Kotor. Jurnal Banquesyar’i, 4(1), 87–112.
Kotler, P., Dan Keller, K. L. (2013). Manajemen Pemasaran (Erlangga. (Ed.); Jilid 1, E).
Malawat, M. S., & Putra, M. U. M. (2018). Review Of Implementation In Bunut Shoes Assistance Program In Order Of Micro, Small And Medium Enterprises Economic In Asahan Regency. Journal Of Physics: Conference Series, 970(1), 1–6. Https://Doi.Org/10.1088/1742-6596/970/1/012022
Muhammad Umar Maya, Putra., Ami, D. (2017). An Effectiveness Analysis Of Corporate Social Responsibility Of Empowerment Program In Terminal Bbm Pertamina Siantar. 1987, 457–463.
Note, I. (2010). The Chicago Author-Date Specification. 1–15.
Nurcaya, I. N. (2011). Pengaruh Dimensi Kualitas Pelayanan Jasa Terhadap Kepuasan Pelanggan D & I Skin Centre Denpasar Kadek Indri Novita Sari Putri 1 Fakultas Ekonomi Universitas Udayana , ( Unud ) Bali , Indonesia Fakultas Ekonomi Universitas Udayana , ( Unud ) Bali , Indones. 918–937.
Philip, A. A. (2017). The Impact Of Human Resources Development On Workers Productivity In Federal Polytechnic Idah, Kogi State Nigeria. Current Trends In Biomedical Engineering & Biosciences, 8(3), 001–007. Https://Doi.Org/10.19080/Ctbeb.2017.08.555738
Putra, Giardo Permadi; Arifin, Z. S. (2017). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dan Dampaknya Terhadap Kepuasan Konsumen ( Survei Pada Mahasiswa Administrasi Bisnis Fakultas Ilmu Administrasi Angkatan 2013 Dan 2014 Universitas Brawijaya Yang Melakukan Pembelian Paket Data Kampus ). 48(1), 124–131.
Putra, M. U. M., & Aginta, W. (2019). Pengembangan Manajemen Pemasaran Pada Klinik Bisnis Tebing Tinggi. Prosiding Seminar Nasional Riset Information Science (Senaris), 1(September), 25. Https://Doi.Org/10.30645/Senaris.V1i0.4
Putra, M. U. M., & Sahla, H. (2018). Pelaksanaan Program Kreativitas Mahasiswa. November, 479–486.
Safina, L., & Rahayu, S. R. I. E. (2011). Swasta Terhadap Penciptaan Kesempatan. Jurnal Manajemen & Bisnis, 11(01), 1–11.
Sakarovitch, J. (2008). A Package For Drawing Automata And Graphs. October, 1–36.
Schutte, M. (2012). Errata List For The L Tex Companion , Second Edition. 6–7.
Swastha, B. (2009). Manajemen Penjualan Edisi 3. Bpfe.
Syarifah, Tengku; Putra, M. U. M., & Syarifah, Tengku., M. Umar Maya, P. (2017). Motivation And Entrepreneurs Training For Tinggi Raja Society Of Asahan Regency. 2nd Annual International Seminar On Transformative Education And Educational Leadership (Aisteel 2017) Motivation, 104(Aisteel), 1–5. Http://Aisteel.Unimed.Ac.Id/Wp-Content/Uploads/2017/05/Proceedings-Aisteel_95.Pdf
Syarifah, Tengku., M. Umar Maya, P. (2017). Motivation And Entrepreneurs Training For Tinggi Raja Society Of Asahan Regency. 2nd Annual International Seminar On Transformative Education And Educational Leadership (Aisteel 2017) Motivation, 104(Aisteel), 1–5. Http://Aisteel.Unimed.Ac.Id/Wp-Content/Uploads/2017/05/Proceedings-Aisteel_95.Pdf
Van Praag, M., & Van Stel, A. (2013). The More Business Owners, The Merrier? The Role Of Tertiary Education. Small Business Economics, 41(2), 335–357. Https://Doi.Org/10.1007/S11187-012-9436-X
Yafie, A. S. S. Y. A. (2016). Kepuasan Pelanggan ( Studiapadafpelanggan Food And Beverage 8 Oz Coffee Studio Malang ). Jurnal Administrasi Bisnis (Jab), 35(2), 11–19.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.