Digital public relations strategy through social-media of the ministry of tourism and creative economy
Article Sidebar
Published:
May 30, 2024
Keywords:
Corporate communications, Digital public relations, Social media, Strategy
Section
Economy
Statistics Article
Article View : 32 Times
Main Article Content
Abstract
The global Covid-19 pandemic, particularly impactful in Indonesia, has significantly affected tourism sector. On September 29 2022, the President of the Republic of Indonesia, Mr. Joko Widodo, issued directions to invite people to travel within the country. The aim of this research is to analyze the implementation of the four elements of the Ministry of Tourism and Creative Economy's strategic planning in the Proud to Travel in Indonesia Campaign using a model, and three digital public relations communication strategies through the Ministry of Tourism and Creative Economy's Instagram in the Proud to Travel in Indonesia Campaign. This research used a descriptive qualitative method by describing a phenomenon in detail and presenting the data found. This campaign was implemented with 4 (four) campaign strategy plans using Argenti theory (2013) and the implementation of 3 (three) digital public relations communication strategies using Cornelissen theory (2020). The results of the analysis carried out by the Ministry of Tourism and Creative Economy to support the national program, namely the Proud to Travel in Indonesia Campaign, are to create content related to government programs and government policies, created in a projected manner and also supported by re-branding. Messages on social media are informational, tour packages and travel fairs and the three types implementation of corporate communications strategy are information strategy and dialogue corporate strategy
Downloads
Download data is not yet available.
Article Details
How to Cite
Kesuma, D. P. . (2024) “Digital public relations strategy through social-media of the ministry of tourism and creative economy ”, Jurnal Mantik, 8(1), pp. 600-609. doi: 10.35335/mantik.v8i1.4998.
References
Abuallut, I., Qumayi, E. A., Mohana, A. J., Almalki, N. M., Ghilan, M. E., Dallak, F. H., Mahzari, S. M., Makrami, A., Tawhari, A., Ajeebi, R. E., & Bakri, S. M. (2022). Prevalence of asthenopia and its relationship with electronic screen usage during the covid-19 pandemic in jazan, saudi arabia: a cross-sectional study. Clinical Ophthalmology, 16, 3165–3174. https://doi.org/10.2147/OPTH.S377541
Alhasani, Y. R. M., & Muslim, N. A. B. (2022). Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm. Journal of Hunan University Natural Sciences, 49(7). https://doi.org/10.55463/issn.1674-2974.49.7.8
AlNuaimi, B. K., Kumar Singh, S., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145. https://doi.org/10.1016/j.jbusres.2022.03.038
Anggarini, D. T. (2021). UPAYA PEMULIHAN INDUSTRI PARIWISATA DALAM SITUASI PANDEMI COVID -19. Jurnal Pariwisata, 8(1). https://doi.org/10.31294/par.v8i1.9809
Argenti, P. . (2013). Komunikasi Korporat (Edisi 6). In Jakarta: Salemba Humanika Corporate.
Aulawi, A. (2020). Penerbitan Peraturan Pemerintah Pengganti Undang-Undang Nomor 1 Tahun 2020 Sebagai Strategi Kebijakan Pajak Pemerintah Indonesia Dalam Menghadapi Dampak Pandemi Covid-19 Terhadap Keuangan Negara. Progress: Jurnal Pendidikan, Akuntansi Dan Keuangan, 3(2), 110–132. https://doi.org/10.47080/progress.v3i2.936
Cornelissen, J. (2020). Corporate Communication: A Guide to Theory & Practice (Fourth). In Sage Publication.
Dinyah Fitri, U., & Herdiansyah, H. (2021). The Influence of IMC Implementation on the Brand Awareness of BLANJA.com. Jurnal Komunikasi Global, 10(1). https://doi.org/10.24815/jkg.v10i1.20156
Elrehail, H., Harazneh, I., Abuhjeeleh, M., Alzghoul, A., Alnajdawi, S., & Ibrahim, H. M. H. (2020). Employee satisfaction, human resource management practices and competitive advantage: The case of Northern Cyprus. European Journal of Management and Business Economics, 29(2). https://doi.org/10.1108/EJMBE-01-2019-0001
Godoy-Martin, F. J. (2022). Las agencias de comunicación ante las nuevas redes sociales. ¿Early adopters o incorporación tardía? Revista Internacional de Relaciones Públicas, 12(23). https://doi.org/10.5783/rirp-23-2022-12-225-244
Grunig, James E, Hunt, T. T. (1984). Managing Public Relations. United States of America: Harcourt Brace Javanovich College Publisher.
Haryana, A. (2020). Economic and Welfare Impacts of Indonesia’s Tourism Sector. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 4(3). https://doi.org/10.36574/jpp.v4i3.127
Hossain, M. S., Syeed, M. M. M., Fatema, K., & Uddin, M. F. (2022). The Perception of Health Professionals in Bangladesh toward the Digitalization of the Health Sector. International Journal of Environmental Research and Public Health, 19(20). https://doi.org/10.3390/ijerph192013695
Kamil, A. I., Purwadi, H., & Isharyanto, I. (2022). The Regulation of employment agreements after the enactment of law number 11 of 2020 concerning job Creation. Research, Society and Development, 11(10). https://doi.org/10.33448/rsd-v11i10.32843
Kartiko, N. D. (2020). INSENTIF PAJAK DALAM MERESPONS DAMPAK PANDEMI COVID-19 PADA SEKTOR PARIWISATA. Jurnal Pajak Dan Keuangan Negara (PKN), 2(1). https://doi.org/10.31092/jpkn.v2i1.1008
Kinseng, R. A. (2021). COVID-19 and Social Change in Indonesia. International Journal of Innovation, Creativity and Change, 15(2).
Ma, L., & Ouyang, M. (2023). Spatiotemporal heterogeneity of the impact of digital inclusive finance on tourism economic development: Evidence from China. Journal of Hospitality and Tourism Management, 56. https://doi.org/10.1016/j.jhtm.2023.08.015
Mujahidin, M. (2020). The Potential Of Halal Industry In Indonesia To Support Economic Growth. Al-Kharaj: Journal of Islamic Economic and Business, 2(1). https://doi.org/10.24256/kharaj.v2i1.1433
Nita Andrianti, T. L. (2019). Pengembangan desa wisata melalui penguatan strategi komunikasi pariwisata. Senadimas Unisri, September.
Permatasari, I. A., & Aras, M. (2021). Social media as a digital public relations strategy in maintaining the image and reputation of government institutions. Journal of Theoretical and Applied Information Technology, 99(21).
Phillips, D. dan P. Y. (2009). Online Public Relations A practical guide to developing an online strategy in the world of sosial media (Second Edi). London & Philadelphia.
Rantauni, D. A., & Sukmawati, E. (2022). Correlation of Knowledge and Compliance of Implementing 5m Health Protocols in the Post-Covid-19 Pandemic Period. In Science Midwifery (Vol. 10, Issue 4). Online. www.midwifery.iocspublisher.orgjournalhomepage:www.midwifery.iocspublisher.org
Rijal, S., Arifin, M., Rante, M. W., Musawantoro, M., & Badollahi, M. Z. (2022). existence of tourism higher education under the ministry of tourism and creative economy (PTNP) toward Indonesia’s golden generation 2045. Linguistics and Culture Review, 6. https://doi.org/10.21744/lingcure.v6ns2.2111
Saputra, M., Maulidya Izzati, B., & Rahmadiani, J. (2021). The Acceptance of Government Resource Planning System Using Unified Theory of Acceptance and Use of Technology 2. In Journal of Information System) (Vol. 17, Issue 1).
Silaswara, D., Gunawan, I., & Fung, T. S. (2020). Analysis of Money Circulating in Indonesia during Covid-19 Pandemic. Primanomics?: Jurnal Ekonomi & Bisnis, 18(3), 36. https://doi.org/10.31253/pe.v18i3.390
Streimikiene, D., & Korneeva, E. (2020). Economic impacts of innovations in tourism marketing. Terra Economicus, 18(3). https://doi.org/10.18522/2073-6606-2020-18-3-182-193
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif, dan R&B. Bandung: Alfabeta.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (1st ed.). Penerbit Alfabeta.
Sugiyono. (2020). Metode Penelitian Kualitatif. Bandung?: Alfabeta.
Volosovych, S., Zelenitsa, I., Kondratenko, D., Szymla, W., & Mamchur, R. (2021). Transformation of insurance technologies in the context of a pandemic. Insurance Markets and Companies, 12(1). https://doi.org/10.21511/INS.12(1).2021.01
Vu, H. M., & Chi, H. T. (2022). The Factors of Financial Performance of SMEs (Case of Vietnam). Contemporary Economics, 16(3). https://doi.org/10.5709/ce.1897-9254.486
Alhasani, Y. R. M., & Muslim, N. A. B. (2022). Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm. Journal of Hunan University Natural Sciences, 49(7). https://doi.org/10.55463/issn.1674-2974.49.7.8
AlNuaimi, B. K., Kumar Singh, S., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145. https://doi.org/10.1016/j.jbusres.2022.03.038
Anggarini, D. T. (2021). UPAYA PEMULIHAN INDUSTRI PARIWISATA DALAM SITUASI PANDEMI COVID -19. Jurnal Pariwisata, 8(1). https://doi.org/10.31294/par.v8i1.9809
Argenti, P. . (2013). Komunikasi Korporat (Edisi 6). In Jakarta: Salemba Humanika Corporate.
Aulawi, A. (2020). Penerbitan Peraturan Pemerintah Pengganti Undang-Undang Nomor 1 Tahun 2020 Sebagai Strategi Kebijakan Pajak Pemerintah Indonesia Dalam Menghadapi Dampak Pandemi Covid-19 Terhadap Keuangan Negara. Progress: Jurnal Pendidikan, Akuntansi Dan Keuangan, 3(2), 110–132. https://doi.org/10.47080/progress.v3i2.936
Cornelissen, J. (2020). Corporate Communication: A Guide to Theory & Practice (Fourth). In Sage Publication.
Dinyah Fitri, U., & Herdiansyah, H. (2021). The Influence of IMC Implementation on the Brand Awareness of BLANJA.com. Jurnal Komunikasi Global, 10(1). https://doi.org/10.24815/jkg.v10i1.20156
Elrehail, H., Harazneh, I., Abuhjeeleh, M., Alzghoul, A., Alnajdawi, S., & Ibrahim, H. M. H. (2020). Employee satisfaction, human resource management practices and competitive advantage: The case of Northern Cyprus. European Journal of Management and Business Economics, 29(2). https://doi.org/10.1108/EJMBE-01-2019-0001
Godoy-Martin, F. J. (2022). Las agencias de comunicación ante las nuevas redes sociales. ¿Early adopters o incorporación tardía? Revista Internacional de Relaciones Públicas, 12(23). https://doi.org/10.5783/rirp-23-2022-12-225-244
Grunig, James E, Hunt, T. T. (1984). Managing Public Relations. United States of America: Harcourt Brace Javanovich College Publisher.
Haryana, A. (2020). Economic and Welfare Impacts of Indonesia’s Tourism Sector. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 4(3). https://doi.org/10.36574/jpp.v4i3.127
Hossain, M. S., Syeed, M. M. M., Fatema, K., & Uddin, M. F. (2022). The Perception of Health Professionals in Bangladesh toward the Digitalization of the Health Sector. International Journal of Environmental Research and Public Health, 19(20). https://doi.org/10.3390/ijerph192013695
Kamil, A. I., Purwadi, H., & Isharyanto, I. (2022). The Regulation of employment agreements after the enactment of law number 11 of 2020 concerning job Creation. Research, Society and Development, 11(10). https://doi.org/10.33448/rsd-v11i10.32843
Kartiko, N. D. (2020). INSENTIF PAJAK DALAM MERESPONS DAMPAK PANDEMI COVID-19 PADA SEKTOR PARIWISATA. Jurnal Pajak Dan Keuangan Negara (PKN), 2(1). https://doi.org/10.31092/jpkn.v2i1.1008
Kinseng, R. A. (2021). COVID-19 and Social Change in Indonesia. International Journal of Innovation, Creativity and Change, 15(2).
Ma, L., & Ouyang, M. (2023). Spatiotemporal heterogeneity of the impact of digital inclusive finance on tourism economic development: Evidence from China. Journal of Hospitality and Tourism Management, 56. https://doi.org/10.1016/j.jhtm.2023.08.015
Mujahidin, M. (2020). The Potential Of Halal Industry In Indonesia To Support Economic Growth. Al-Kharaj: Journal of Islamic Economic and Business, 2(1). https://doi.org/10.24256/kharaj.v2i1.1433
Nita Andrianti, T. L. (2019). Pengembangan desa wisata melalui penguatan strategi komunikasi pariwisata. Senadimas Unisri, September.
Permatasari, I. A., & Aras, M. (2021). Social media as a digital public relations strategy in maintaining the image and reputation of government institutions. Journal of Theoretical and Applied Information Technology, 99(21).
Phillips, D. dan P. Y. (2009). Online Public Relations A practical guide to developing an online strategy in the world of sosial media (Second Edi). London & Philadelphia.
Rantauni, D. A., & Sukmawati, E. (2022). Correlation of Knowledge and Compliance of Implementing 5m Health Protocols in the Post-Covid-19 Pandemic Period. In Science Midwifery (Vol. 10, Issue 4). Online. www.midwifery.iocspublisher.orgjournalhomepage:www.midwifery.iocspublisher.org
Rijal, S., Arifin, M., Rante, M. W., Musawantoro, M., & Badollahi, M. Z. (2022). existence of tourism higher education under the ministry of tourism and creative economy (PTNP) toward Indonesia’s golden generation 2045. Linguistics and Culture Review, 6. https://doi.org/10.21744/lingcure.v6ns2.2111
Saputra, M., Maulidya Izzati, B., & Rahmadiani, J. (2021). The Acceptance of Government Resource Planning System Using Unified Theory of Acceptance and Use of Technology 2. In Journal of Information System) (Vol. 17, Issue 1).
Silaswara, D., Gunawan, I., & Fung, T. S. (2020). Analysis of Money Circulating in Indonesia during Covid-19 Pandemic. Primanomics?: Jurnal Ekonomi & Bisnis, 18(3), 36. https://doi.org/10.31253/pe.v18i3.390
Streimikiene, D., & Korneeva, E. (2020). Economic impacts of innovations in tourism marketing. Terra Economicus, 18(3). https://doi.org/10.18522/2073-6606-2020-18-3-182-193
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif, dan R&B. Bandung: Alfabeta.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (1st ed.). Penerbit Alfabeta.
Sugiyono. (2020). Metode Penelitian Kualitatif. Bandung?: Alfabeta.
Volosovych, S., Zelenitsa, I., Kondratenko, D., Szymla, W., & Mamchur, R. (2021). Transformation of insurance technologies in the context of a pandemic. Insurance Markets and Companies, 12(1). https://doi.org/10.21511/INS.12(1).2021.01
Vu, H. M., & Chi, H. T. (2022). The Factors of Financial Performance of SMEs (Case of Vietnam). Contemporary Economics, 16(3). https://doi.org/10.5709/ce.1897-9254.486
Copyright and Licensing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.