Main Article Content

Intan Widuri Sakti
Dadan Sumantri

Abstract

Destination branding is a formation process that can be influenced by several elements where in this study, testimonials and city images are designated that represent the city of Bandung. This gives rise to the results of the study that these two independent variables have a significant positive contribution to the formation of Bandung as a city and tourist destination due to the existence of destination brand, which is dominated by positive city image from testimonials that appear through Instagram stories, photo posts, and testimonials in both cases. Furthermore, we hope that this can be implemented in other cities in West Java and throughout Indonesia, with the hope of increasing regional income through the city as a tourist destination.

Downloads

Download data is not yet available.

Article Details

How to Cite
Sakti, I. W. and Sumantri, D. (2024) “Build up Destination Brand from a City become Destination Tourism”, Jurnal Mantik, 8(1), pp. 670-676. Available at: https://iocscience.org/ejournal/index.php/mantik/article/view/4962 (Accessed: 17July2024).
References
Alamrawy. (2023). Tourist Attribution toward Destination Brands. Sustainable Tourism and Hospitality: Destination Decision Making and Digitization (4448 ed., Vol. 15(5)).
Almeida. (2022). The influence of destination image within the territorial brand on regional development. Retrieved from https://doi.org/10.1080/23311886.2023.2233260
Alvianna, S. (2022). City,Branding: Pengaruhnya ,Terhadap,Keputusan,Berkunjung wisatawan Ke,Kota Batu Melalui,City,Image,Sebagai Variabel Moderating. Jurnal Studi Manajemen dan Bisnis, 9(1), 52-58.
Alya, N. (2023). Pengaruh City Banding dan City Image Terhadap Minat Berkunjung Ulang Wisatawan ke Yogyakarta.
Amani, D. (2023). The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania. Leisur and Hospitality Research Article, 9: 2266634.
Barkhordari, M. (2023). Destination brand brilliance as a differential advantage for a tourist destination. Retrieved from https://doi.org/10.18778/0867-5856.33.2.05
Bergs, Y., & Xander D. Lub . (2023). Online identity work dynamics of Instagram micro-influencers: an extreme case approach. Front. Psychol., 14:1306248.
Chan, A. (2021). City Image: City Branding and City Identity Strategies. Review of Integrative Business and Economics Research, 10(Supplementary Issue 1).
Choirunnisa, N. A., & Sri Walyoto. (2023). Pengaruh konten post dan testimoni di sosial media Instagram terhadap minat beli konsumen pada produk industri otomotif. Journal of Economics and Business Review Vol. 21 No. 1, 1-13.
Dastgerdi, A. S., & Giussepe De Luca . (2019). Boosting City Image for Creation of a Certain City Brand. Geographica Pannonica, Volume 23(I), 23–31.
Dewi, N. K., Sudiksa, I. N., Kalpikawati, I. A., & Pinaria, N. W. C. (2023). Pengaruh Online Destination Brand Experience Terhadap Minat Berkunjung Wisatawan Dengan Online Destination Brand Credibility Sebagai Variabel Mediasi di Kota Denpasar. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 17(1), 132–143.
Ghodang, H. (2020). Path Analysis (Analisis Jalur). Medan: PT Penerbit Mitra Grup.
Grafiati. (2023, March 11). Academic literature on the topic 'Brand image'. Retrieved from Bibliographies Journal: https://www.grafiati.com/en/
Guan. (2023). Destination Image Perception Mediated by Experience Quality: The Case of Qingzhou as an Emerging Destination in China. Electronics 2023, 12, 945 https://doi.org/10.3390/electronics12040945.
Huang. (2021). The image of the City on social media: A comparative study using “Big Data” and “Small Data” methods in the Tri-City Region in Poland. Landscape and Urban Planning 206 (2021) 103977.
Khuntari, D. (2023). Pemanfaatan Instagram Sebagai Media Pemasaran Online. Jurnal Ilmiah Manajemen Informasi dan Komunikasi, 7 No.2 Desember 2023https://doi.org/10.56873/jimik.v7i2.288.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing Global Edition 17th Edition. London: Pearson Education.
Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran Edisi 12 Jilid 1 & 2. Jakarta: PT. Indeks.
Lakho, A. (2023). The Role Of Online Customer Testimonials In Brand Trust: Utilization Of The Expectancy-Disconfirmation Model. Retrieved from Journal of Positive School Psychology Vol. 7, No. 6, 1-18: http://journalppw.com
Lin, W.-C. (2023). Association between Instagram addiction and wellbeing: the role of resilience and self-esteem. Taipei city, Taiwan: Taipei Medical University.
Malhotra, N. (2020). Marketing Research: An Applied Orientation. United States of America: ISBN 13: 978-1-292- 26563-6: Pearson Education Limited.
Mandagi, D. W. (2022). Destination brand gestalt and its effects on brand attachment and brand loyalty. Philippine Management Review 2022, Vol. 29, 1-24.
Morrison, M. A. (2018). Tourism Marketing (Vol. eBook ISBN9781315178929). London, England: Routledge.
Nasir, M. (2018). Metode Penelitian. Jakarta, Indoesia: Ghalia.
Praswati, & dkk. (2021). The Impact of Online Destination Brand Experience, Destination Brand Authenticity and Tourist Destination Image on Behavioral Intentions. Journal of Indonesian Tourism and Development Studies. Vol.9, No.3.
Rostianto. (2019, December). Attraction of Testimonials in Social Media and Brand Image on Purchase Decisions. Journal of Economic, Business and Accounting Volume 3 Number 1.
Saini. (2022, October 22). Employer and internal branding research: a bibliometric analysis of 25 years. 31(8).
Sakti, I. W. (2024). Build up Destination Brand: from a City Become Tourism Destination. Jurnal Mantik.
Savira, P. (2022). The Effect of Tourism Attraction and Destination Image on Tourist Motivation Bandung During COVID19 Recovery. Journal of Tourism Sustainability, 2, 150-158.
Shoukat. (2022). Mapping Stakeholder Role in Building Destination Image And Destination Brand: Mediating Role of Stakeholder Brand Engagement. Tourism Analysis, 28, 29–46.
Silvira, M., & Riswanto . (2023, July-December). Advertising in Instagram Social Media. Journal of Social, Media, Communication, and Journalism, I(2).
Zengin, G. (2021). An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure. International Trends and Issues Communication & Media Conference in Paris, France in July 18-20. Paris, France.