Destination marketing system design using Rapid Application Development
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Published:
Feb 28, 2024
Keywords:
RAD, Database, Information, System, Destination, Marketing
Section
Informtion System
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Abstract
This research aims to design a destination marketing system capable of accommodating information of product, price, place, and promotion. The method employed is Rapid Application Development (RAD), comprising the phases of requirement planning, user design, construction, and cutover. The outcomes of the study underscore that details regarding product offerings, pricing structures, geographical considerations, and promotional strategies are instrumental for decision-making in optimizing tourist visitation. With its iterative and collaborative nature, the utilization of RAD proves effective in systematically developing a system that aligns with the multifaceted dynamics of destination marketing. The phased approach, from requirement planning to cutover, ensures the systematic incorporation of crucial elements within the system. In conclusion, the research findings emphasize the significance of a well-designed destination marketing system in consolidating and utilizing product, price, place, and promotion information for informed decision-making in the tourism sector
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How to Cite
Singgalen, Y. A. . (2024) “Destination marketing system design using Rapid Application Development”, Jurnal Mantik, 7(4), pp. 3586-3596. doi: 10.35335/mantik.v7i4.4784.
References
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Christanto, H. J. (2024). Analysis and design of SIDATA as database management for the final project using Rapid Application Development. Jurnal Mantik, 7(51), 3043–3054.
Chung, J. Y., Choi, Y. K., Yoo, B. K., & Kim, S. H. (2020). Bleisure tourism experience chain: implications for destination marketing. Asia Pacific Journal of Tourism Research, 25(3), 300–310. https://doi.org/10.1080/10941665.2019.1708760
Floranika, Y., Supriadi, E., Nuada, I. W., Ali, M., Widjaya, I. G. N. O., Indrapati, & Bratayasa, I. wayan. (2022). Analisis Penentuan Strategi Pemasaran dengan Konsep Marketing Mix Pada Daya Tarik Wisata Gili Lampu Lombok Timur. Journal of Responsible Tourism, 2(2), 223–232. https://doi.org/10.2207/jjws.91.328
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Jin, X., & Cheng, M. (2020). Communicating mega events on Twitter: implications for destination marketing. Journal of Travel and Tourism Marketing, 37(6), 739–755. https://doi.org/10.1080/10548408.2020.1812466
Kennedy, P. S. J., Tobing, S. J. L., & Lumbantoruan, R. (2023). Marketing strategy with marketing mix for Lake Toba tourism destination. Journal of Sustainable Tourism and Entrepreneurship, 3(3), 177–194. https://doi.org/10.35912/joste.v3i3.1515
K?l?ç, ?., & Gürlek, M. (2023). Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products. Journal of Sustainable Tourism, 1–26. https://doi.org/10.1080/09669582.2023.2273755
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Sánchez-Amboage, E., Enrique Membiela-Pollán, M., Martínez-Fernández, V. A., & Molinillo, S. (2023). Tourism marketing in a metaverse context: the new reality of European museums on meta. Museum Management and Curatorship, 38(4), 468–489. https://doi.org/10.1080/09647775.2023.2209841
Santoso, R., Shinta, R., & Fianto, A. Y. A. (2019). Composing Marketing Mix for Better Destination Brand in Jawa Timur, Indonesia. Majalah Ekonomi, 24(2), 158–167. https://doi.org/10.36456/majeko.vol24.no2.a2062
Seraphin, H., Gowreesunkar, V., & Canosa, A. (2023). Destination Marketing Organisations: The Need for a Child-Centred Approach to Diaspora Tourism. Tourism Planning and Development, 20(3), 468–480. https://doi.org/10.1080/21568316.2021.1903983
Singgalen, Y. A. (2024). Implementation of rapid application development for spatio-temporal database management. Jurnal Mantik, 7(4), 2974–2984.
Suni, E. K., Jean, D., Sihombing, C., Jean, D., & Sihombing, C. (2023). Jurnal Mantik Analysis and development of sipemas?: community complaint applications using the rapid application development method. Jurnal Mantik, 7(3), 2694–2702.
Susanto, B., & Nursamsu. (2020). Pengaruh Bauran Pemasaran Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Di Desa Wisata Selo Park Nganjuk. Jurnal Riset Entrepreneurship, 3(1), 20–25. https://doi.org/10.30587/jre.v3i1.1284
Sutresno, S. A., Christanto, H. J., Singgalen, Y. A., Saputra, E., Farabi, B. D., Rig, B. A., Rahmananta, R., & Hutapea, O. (2024). User interface and user experience design for the TB . berkat rezeki website. Jurnal Mantik, 7(4), 2962–2973.
Trimurti, C. P., Bagus, I. G., & Utama, R. (2019). Confirmation of the Tourism Marketing Mix Model in the Perspective of Foreign Tourists. The International Journal of Business Management and Technology, 3(6), 241–249.
Vidyastuti, H. A. (2021). Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image. Revista CEA, 7(14), 1–13. https://doi.org/10.22430/24223182.1646
Yung, R., Khoo-Lattimore, C., Prayag, G., & Surovaya, E. (2020). Around the world in less than a day: virtual reality, destination image and perceived destination choice risk in family tourism. Tourism Recreation Research, 1–16. https://doi.org/10.1080/02508281.2020.1788351
Zins, A. H., & Abbas Adamu, A. (2023). Heritage storytelling in destination marketing: cases from Malaysian states. Journal of Heritage Tourism, 1–13. https://doi.org/10.1080/1743873X.2023.2232476
Andrianto, M. S., & Masruroh, A. D. (2020). Pengaruh Bauran Promosi dan Destinasi Wisata terhadap Keputusan Berkunjung pada Wisata Taman Nasional Baluran. Jurnal Manajemen Dan Organisasi (JMO), 11(2), 71–82.
Au-Yeung, M. A. M., Tung, V. W. S., & Tsz Tse, S. W. (2022). Agile destination management and marketing. Tourism Recreation Research, 0(0), 1–11. https://doi.org/10.1080/02508281.2022.2078623
Cheung, C., & Song, H. (2023). Application of Communication-Persuasion Theory in Destination Marketing in the Post-Pandemic Era. Journal of China Tourism Research, 00(00), 1–22. https://doi.org/10.1080/19388160.2023.2240487
Christanto, H. J. (2024). Analysis and design of SIDATA as database management for the final project using Rapid Application Development. Jurnal Mantik, 7(51), 3043–3054.
Chung, J. Y., Choi, Y. K., Yoo, B. K., & Kim, S. H. (2020). Bleisure tourism experience chain: implications for destination marketing. Asia Pacific Journal of Tourism Research, 25(3), 300–310. https://doi.org/10.1080/10941665.2019.1708760
Floranika, Y., Supriadi, E., Nuada, I. W., Ali, M., Widjaya, I. G. N. O., Indrapati, & Bratayasa, I. wayan. (2022). Analisis Penentuan Strategi Pemasaran dengan Konsep Marketing Mix Pada Daya Tarik Wisata Gili Lampu Lombok Timur. Journal of Responsible Tourism, 2(2), 223–232. https://doi.org/10.2207/jjws.91.328
Haftom Gebremichael ab, A., & Singh Dillon, P. (2021). Marketing Mix Elements and Tourists’ Satisfaction in Northern Ethiopia, Afar Region: The Case of Erta Ale and Dallol. Indian Journal of Economics and Business, 20(1), 319–339. http://www.ashwinanokha.com/IJEB.php
Irfan, A., Mahfudnurnajamuddin, Hasan, S., & Mapparenta. (2020). The Effect of Destination Image, Service Quality, and Marketing Mix on Tourist Satisfaction and Revisiting Decisions at Tourism Objects. International Journal of Multicultural and Multireligious Understanding, 7(8), 727–740. https://doi.org/10.18415/ijmmu.v7i8.2046
Jin, X., & Cheng, M. (2020). Communicating mega events on Twitter: implications for destination marketing. Journal of Travel and Tourism Marketing, 37(6), 739–755. https://doi.org/10.1080/10548408.2020.1812466
Kennedy, P. S. J., Tobing, S. J. L., & Lumbantoruan, R. (2023). Marketing strategy with marketing mix for Lake Toba tourism destination. Journal of Sustainable Tourism and Entrepreneurship, 3(3), 177–194. https://doi.org/10.35912/joste.v3i3.1515
K?l?ç, ?., & Gürlek, M. (2023). Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products. Journal of Sustainable Tourism, 1–26. https://doi.org/10.1080/09669582.2023.2273755
Kumail, T., Qeed, M. A. Al, Aburumman, A., Abbas, S. M., & Sadiq, F. (2022). How Destination Brand Equity and Destination Brand Authenticity Influence Destination Visit Intention: Evidence from the United Arab Emirates. Journal of Promotion Management, 28(3), 332–358. https://doi.org/10.1080/10496491.2021.1989540
Liu, C. H., Jiang, J. F., & Gan, B. (2021). The antecedent and consequence behaviour of sustainable tourism: integrating the concepts of marketing strategy and destination image. Asia Pacific Journal of Tourism Research, 26(8), 829–848. https://doi.org/10.1080/10941665.2021.1908384
Matiza, T., & Slabbert, E. (2023). Destination Marketing and Domestic Tourist Satisfaction: The Intervening Effect of Customer-Based Destination Brand Equity. Journal of Promotion Management, 30(2), 302–331. https://doi.org/10.1080/10496491.2023.2253240
Palimbong, P., & Sapar. (2022). Increasing Interest of Domestic Tourists Visiting Lolai , North Toraja. Quantitative Economics and Management Studies, 3(5), 3–9.
Qiu, H., Wang, X., Wu, M. Y., Wei, W., Morrison, A. M., & Kelly, C. (2023). The effect of destination source credibility on tourist environmentally responsible behavior: an application of stimulus-organism-response theory. Journal of Sustainable Tourism, 31(8), 1797–1817. https://doi.org/10.1080/09669582.2022.2067167
Sánchez-Amboage, E., Enrique Membiela-Pollán, M., Martínez-Fernández, V. A., & Molinillo, S. (2023). Tourism marketing in a metaverse context: the new reality of European museums on meta. Museum Management and Curatorship, 38(4), 468–489. https://doi.org/10.1080/09647775.2023.2209841
Santoso, R., Shinta, R., & Fianto, A. Y. A. (2019). Composing Marketing Mix for Better Destination Brand in Jawa Timur, Indonesia. Majalah Ekonomi, 24(2), 158–167. https://doi.org/10.36456/majeko.vol24.no2.a2062
Seraphin, H., Gowreesunkar, V., & Canosa, A. (2023). Destination Marketing Organisations: The Need for a Child-Centred Approach to Diaspora Tourism. Tourism Planning and Development, 20(3), 468–480. https://doi.org/10.1080/21568316.2021.1903983
Singgalen, Y. A. (2024). Implementation of rapid application development for spatio-temporal database management. Jurnal Mantik, 7(4), 2974–2984.
Suni, E. K., Jean, D., Sihombing, C., Jean, D., & Sihombing, C. (2023). Jurnal Mantik Analysis and development of sipemas?: community complaint applications using the rapid application development method. Jurnal Mantik, 7(3), 2694–2702.
Susanto, B., & Nursamsu. (2020). Pengaruh Bauran Pemasaran Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Di Desa Wisata Selo Park Nganjuk. Jurnal Riset Entrepreneurship, 3(1), 20–25. https://doi.org/10.30587/jre.v3i1.1284
Sutresno, S. A., Christanto, H. J., Singgalen, Y. A., Saputra, E., Farabi, B. D., Rig, B. A., Rahmananta, R., & Hutapea, O. (2024). User interface and user experience design for the TB . berkat rezeki website. Jurnal Mantik, 7(4), 2962–2973.
Trimurti, C. P., Bagus, I. G., & Utama, R. (2019). Confirmation of the Tourism Marketing Mix Model in the Perspective of Foreign Tourists. The International Journal of Business Management and Technology, 3(6), 241–249.
Vidyastuti, H. A. (2021). Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image. Revista CEA, 7(14), 1–13. https://doi.org/10.22430/24223182.1646
Yung, R., Khoo-Lattimore, C., Prayag, G., & Surovaya, E. (2020). Around the world in less than a day: virtual reality, destination image and perceived destination choice risk in family tourism. Tourism Recreation Research, 1–16. https://doi.org/10.1080/02508281.2020.1788351
Zins, A. H., & Abbas Adamu, A. (2023). Heritage storytelling in destination marketing: cases from Malaysian states. Journal of Heritage Tourism, 1–13. https://doi.org/10.1080/1743873X.2023.2232476
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