Promotion and quality of service regarding employment social security program decisions through agency image
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Published:
Feb 28, 2024
Keywords:
Agency Image, Decision to Use, Promotion, Service Quality
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Economy
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Abstract
The employment social security program is one of the important programs in providing protection and social security to workers. In an effort to increase the participation of participants in this program, promotion and the quality of services provided by the Employment Social Security Organizing Agency (BPJS) play an important role. In addition, the image of the agency is also a factor that influences participants' decision to join the program. This study aims to investigate the effect of promotion and service quality on participants' decision to join the employment social security program through agency image as an intervening variable. The results showed that promotion and agency image had a significant effect on the decision to join the BPJS Employment program. However, service quality has no significant effect in this study
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Nurrahman, T. . and Roostika, R. R. . (2024) “Promotion and quality of service regarding employment social security program decisions through agency image”, Jurnal Mantik, 7(4), pp. 3092-3101. doi: 10.35335/mantik.v7i4.4616.
References
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Putra, Ade Pradepta. (2017). Hubungan Kualitas Pelayanan dengan Kepuasan Konsumen BPJS Ketenagakerjaan Pada Program Jaminan Hari Tua (JHT). Psikoborneo: Jurnal Ilmiah Psikologi, 4(1), 84–90. https://doi.org/10.30872/PSIKOBORNEO.V4I1.3966
Ramadani, M. (2020, January 17). Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Keputusan Pembelian Di Toko Handphone. Jurnal Manajemen. https://e-journal.umaha.ac.id/index.php/iqtisad/article/view/540/427
Rosadhy, R. S., & Kusumawardhani. (2018). Analisis pengaruh kualitas produk dan promosi terhadap citra merek dan keputusan pembelian produk sepatu bata di Kota Semarang. Diponegoro Journal Of Management, 7(2), 1-11
Said, Younes Ben, Bragazzi, Nicola Luigi, & Pyatigorskaya, Natalia Valeryevna. (2019). Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies. Pharmacy: Journal of Pharmacy Education and Practice, 7(4), 150. https://doi.org/10.3390/PHARMACY7040150
Setiawan, R. (2020). Pengaruh kualitas produk dan promosi terhadap minat beli yang berdampak pada keputusan pembelian pada pelanggan aprilia bakery. Jurnal Pemasaran Kompetitif, 3(3).
Sujarweni, Wiratna. 2015. SPSS Untuk Penelitian. Yogyakarta : Pustaka Baru Press
Willy Prayoga Universitas Singaperbangsa, Dimas, Ronggowaluyo, Jl HS, Teluk Jambe Timur, Kec, & Barat, Jawa. (2019). PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN LAYANAN BPJS KETENAGAKERJAAN PURWAKARTA. Jurnal Ekonomi Manajemen, 5(2), 69–77. https://doi.org/10.37058/JEM.V5I2.939
Diyatma, A. J. (2017). Pengaruh promosi melalui media sosial instagram terhadap keputusan pembelian produk saka bistro & bar. E-Proceeding of Management, 4 (1).
Emori, Lebo, & Ackah, Seth. (n.d.). School of Management “THE ROLE OF SERVICE QUALITY IN SHAPING CONSUMER BEHAVIOUR AND ITS IMPACT ON CUSTOMER BASE OF BUSINESSES.”
Gummusoy, C. A., & Koseoglu, B. (2016). The effects of service quality, perceived value and price fairness on hotel customers satisfaction and loyalty. JOEBM, 4(9).
Hair, J.F., Hult, G.T.M., Ringle, C.M. and Sarstedt, M. (2017) A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). 2nd Edition, Sage Publications Inc., Thousand Oaks, CA
Hakim, A. K., & Pramudana, K. A. S. (2017). Pengaruh Kualitas Layanan dan Promosi terhadap Keputusan Pembelian Pelanggan di PT. Banyumas Denpasar. Prosiding Seminar Nasional AIMI, Jambi, 27 – 28 Oktober 2017.
Hanaysha, J. R. (2017). An examination of the factors affecting consumer’s purchase decision in the Malaysian Retail Market. Emerald Publishing Limited, 2399-1747.
Kanthi, Y.A. (2018). Pengaruh iklan dan public relation terhadap citra institusi serta keputusan mahasiswa memilih kampus STIKI Malang sebagai tempat studi. Jurnal Ilmiah Teknologi Informasi Asia, 12(01).
Katrin, I. L., & Masharyono, D. S. (2018). Pengaruh promosi terhadap keputusan pembelian di Restoran Javana Bistro Bandung. Jurnal Universitas Pendidikan Indonesia, 3, (1), 246-254.
Khan, Mukaram, Tanveer, Amna, & Zubair, Dr Syed Sohaib. (2019). Impact of Sales Promotion on Consumer Buying Behavior: A Case of Modern Trade, Pakistan. Marketing and American Consumer Culture, 25–35. https://doi.org/10.1007/978-3-319-47328-4_3
Kurniawan, A., Sofyanty, D., Yusuf, F., & Syarief, F. (2022). Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Sepatu Bata Di Dki Jakarta. JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 6(2). https://doi.org/10.58258/jisip.v6i2.3143
Manisha, J., A., & B. Rao, A. P. (2017). Consumer preference for labels in the purchase decision in India. Energy for sustainable development, 42, 24-31.
Marbun, M. B. (2022). Model Keputusan Pembelian dan Pembelian Ulang: Analisis Promosi dan Kualitas Pelayanan. greenpub.org. https://doi.org/10.38035/jim.v1i3.66
Nakarmi, Anuraj. (2018). EFFECT OF SALES PROMOTION ON CONSUMER BEHAVIOR. Retrieved from http://www.theseus.fi/handle/10024/142006
Novaldi, Muhammad, Elvia Zahara, Anzu, & Islam Negeri Sulthan Thaha Saifuddin Jambi, Universitas. (2023). Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Pada UMKM Pak Dj Oleh-oleh Khas Jambi). Jurnal Riset Ekonomi Dan Akuntansi, 1, 81–93.
Paludi, Salman, & Nurchorimah, Siti. (2021). Pengaruh kualitas produk dan citra merek terhadap kepuasan pelanggan melalui keputusan pembelian sebagai intervening. Jurnal Kajian Manajemen Bisnis, 10(2), 144–160. https://doi.org/10.24036/JKMB.11270300
Pratama, R. S. (2022). Analisis Pengaruh Kualitas Website Dan Reputasi Perusahaan Terhadap Trust Dalam Meningkatkan Keputusan Keikutsertaan Pekerja Formal Pada Bpjs Ketenagakerjaan (Studi Pada Peserta BPJS Ketenagakerjaan Di Kota Semarang). Jurnal Akuntansi Dan Pajak. https://doi.org/10.29040/jap.v23i2.6969
Prayoga, D. H. (2019). Pengaruh Kualitas Layanan Dan Citra Perusahaan Terhadap Kepuasan Layanan Bpjs Ketenagakerjaan Purwakarta. Jurnal Ekonomi Manajemen, 5(2), 69–77. https://doi.org/10.37058/jem.v5i2.939
Prianggoro, Noro Fajar, & Sitio, Arifin. (2020). EFFECT OF SERVICE QUALITY AND PROMOTION ON PURCHASE DECISIONS AND THEIR IMPLICATIONS ON CUSTOMER SATISFACTION. International Journal of Engineering Technologies and Management Research, 6(6), 51–62. https://doi.org/10.29121/IJETMR.V6.I6.2019.393
Pusvhita, (2023). Analisis Pengaruh Kualitas Website Dan Reputasi Perusahaan Terhadap Trust Dalam Meningkatkan Keputusan Keikutsertaan Pekerja Formal Pada Bpjs Ketenagakerjaan (Studi Pada Peserta BPJS Ketenagakerjaan Di Kota Semarang). Jurnal Akuntansi Dan Pajak. https://doi.org/10.29040/jap.v23i2.6969
Putra, Ade Pradepta. (2017). Hubungan Kualitas Pelayanan dengan Kepuasan Konsumen BPJS Ketenagakerjaan Pada Program Jaminan Hari Tua (JHT). Psikoborneo: Jurnal Ilmiah Psikologi, 4(1), 84–90. https://doi.org/10.30872/PSIKOBORNEO.V4I1.3966
Ramadani, M. (2020, January 17). Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Keputusan Pembelian Di Toko Handphone. Jurnal Manajemen. https://e-journal.umaha.ac.id/index.php/iqtisad/article/view/540/427
Rosadhy, R. S., & Kusumawardhani. (2018). Analisis pengaruh kualitas produk dan promosi terhadap citra merek dan keputusan pembelian produk sepatu bata di Kota Semarang. Diponegoro Journal Of Management, 7(2), 1-11
Said, Younes Ben, Bragazzi, Nicola Luigi, & Pyatigorskaya, Natalia Valeryevna. (2019). Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies. Pharmacy: Journal of Pharmacy Education and Practice, 7(4), 150. https://doi.org/10.3390/PHARMACY7040150
Setiawan, R. (2020). Pengaruh kualitas produk dan promosi terhadap minat beli yang berdampak pada keputusan pembelian pada pelanggan aprilia bakery. Jurnal Pemasaran Kompetitif, 3(3).
Sujarweni, Wiratna. 2015. SPSS Untuk Penelitian. Yogyakarta : Pustaka Baru Press
Willy Prayoga Universitas Singaperbangsa, Dimas, Ronggowaluyo, Jl HS, Teluk Jambe Timur, Kec, & Barat, Jawa. (2019). PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN LAYANAN BPJS KETENAGAKERJAAN PURWAKARTA. Jurnal Ekonomi Manajemen, 5(2), 69–77. https://doi.org/10.37058/JEM.V5I2.939
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