The effectiveness analysis of direct marketing strategies at PT. Bathi Dua Putra, Balikpapan City
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Published:
Nov 30, 2023
Keywords:
Analysis Strategies, Company, Marketing
Section
Economy
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Abstract
This research aims to analyze the effectiveness of direct marketing strategies at PT. Bathi Dua Putra Balikpapan City. This research was carried out at PT Bathi Dua Putra. The marketing strategy used by BDP Cargo to achieve business success is by using a direct marketing strategy. The subjects in this research involved Company Employees (Description) consisting of directors, procurement department employees, operational employees, marketing employees, financial employees, consumers of PT Bathi Dua Putra. The types of data in this research are primary data and secondary data. Direct marketing strategies at BDP Cargo are effective in increasing the number of consumers and sales. This is also because BDP Cargo is able to understand consumer needs, which is demonstrated by fast delivery with same day service, and neat work. BDP Cargo constraints are divided into two sources, namely internal and external constraints
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How to Cite
Supriadi, L. B. . and Fikriah, N. L. (2023) “The effectiveness analysis of direct marketing strategies at PT. Bathi Dua Putra, Balikpapan City”, Jurnal Mantik, 7(3), pp. 2799-2808. doi: 10.35335/mantik.v7i3.4424.
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Rini, R. S., Roni, F., & Maharani, B. P. (2021). SALURAN PEMASARAN LANGSUNG JASA PERIKLANAN MEDIA LUAR RUANG PT WARNA WARNI MEDIA. 4(1), 101–110.
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Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta, CV.
Sukmawati, E., Marzuki, K., Batubara, A., Afifah Harahap, N., & Weraman, P. (2023). The Effectiveness of Early Childhood Nutrition Health Education on Reducing the Incidence of Stunting. Jurnal Pendidikan Anak Usia Dini, 7(4), 4002–4012. https://doi.org/10.31004/obsesi.v7i4.4846
Susanto, Y. N. (2017). Pandangan Teologis Tentang Kehendak Bebas Manusia dan Relevansinya dengan kehidupan Orang Percaya Saat Ini. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Syauqi, A. (2020). JALAN PANJANG COVID19 (sebuah refleksi dikala wabah merajalela berdampak pada perekonomian). JKUBS, 1(1).
Choi, Y., & Choi, J. W. (2023). Assessing the Predictive Performance of Machine Learning in Direct Marketing Response. International Journal of E-Business Research, 19(1). https://doi.org/10.4018/IJEBR.321458
Diez-Martin, F., Blanco-Gonzalez, A., & Prado-Roman, C. (2019). Research challenges in digital marketing: Sustainability. Sustainability (Switzerland), 11(10). https://doi.org/10.3390/su11102839
Elrod, J. K., & Fortenberry, J. L. (2020). Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients. In BMC Health Services Research (Vol. 20). https://doi.org/10.1186/s12913-020-05603-w
EMarketer. (2020). Pemasaran Email pada tahun 2022: Personalisasi adalah area fokus utama.
Hakim, F. N. (2021). Analisis faktor yang mempengaruhi keputusan konsumen menggunakan jasa transportasi suroboyo bus Analysis of factors affecting consumers decisions using suroboyo bus transportation service. 23(2), 241–253.
Harahap, P. L., & Yusrizal. (2019). Analisis Kualitas Jasa Sewa Dekorasi Pesta Dalam Meningkatkan Kepuasan Pelanggan (Studi Kasus Budy Teratak Kotapinang). Al-Kharaj: Jurnal Ekonomi, Keuangan Dan Bisnis Syariah, I(19), 91–97. https://doi.org/10.47467/alkharaj.v6i2.5170
Hernawati, N. D., & Widyawati, N. (2019). Pengaruh Penjualan Perorangan , Pemasaran Langsung Terhadap Keputusan Pembelian Produk Granit Pada Pt . Garuda Graha Indah. Jurnal Ilmu Dan Riset Manajemen, 8(6), 1–15.
Hilda. (2018). Paket Dinyatakan Hilang, J&T Menolak Mengganti Penuh. Detik.News.
Kim, K. H., & Kumar, V. (2018). The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets. Journal of Marketing Research, 55(1). https://doi.org/10.1509/jmr.16.0283
Kurniasanti, E., Lutfillah, N. Q., & Muwidha, M. (2022). Identifikasi Kendala Dengan Kolaborasi Theory Of Constraints Dan Supply Chain Management. Jurnal Pajak Dan Keuangan Negara (PKN), 3(2), 220–235. https://doi.org/10.31092/jpkn.v3i2.1227
Lisdayanti, A., & Anwar, T. A. (2018). Increasing public awareness of consuming Indonesian coffee through electronic marketing. IOP Conference Series: Earth and Environmental Science, 164(1). https://doi.org/10.1088/1755-1315/164/1/012019
Maretalinia, Rusmitasari, H., Supriatin, Amaliah, L., Sukmawati, E., & Suwarni, L. (2023). Factors influencing the utilization of the Modern Family Planning (MFP) method under the National Health Insurance in Indonesia: An analysis of the 2017 IDHS. Public Health of Indonesia, 9(2). https://doi.org/10.36685/phi.v9i2.694
Moleong, L. J. (2018). Metodologi Penelitian Kualitatif, cet. In XI. Bandung: PT Remaja Rosdakarya.
Muhamad, N. (2023). Ini Layanan Ekspedisi yang Banyak Digunakan Penjual E-Commerce Lokal. Databoks.
Nuroni, A. M., & Adiguna, R. (2017). Evaluasi Strategi pada PT. Elco Indonesia Sejahtera menggunakan Analisis SERVO. Wacana Ekonomi, 16(3), 034–041.
Oktaviani, W. P., Lisdiantini, N., Setiyawan, & Doedyk, A. (2022). TRAIN PROCUREMENT TENDER PROCEDURE at PT. Kereta Api Industry (Persero). Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran Dan Kesekretariatan, 2(1), 180–197.
Pick, M. (2021). Psychological ownership in social media influencer marketing. European Business Review, 33(1). https://doi.org/10.1108/EBR-08-2019-0165
Pribudi, S., & Harjanti, D. (2018). Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian di Shoesholic Shop Tunjungan Plaza Surabaya. Agora, 6(1), 1–8.
Puspitasari, K. D. A. (2018). Pengaruh beban kerja dan dukungan sosial terhadap kinerja karyawan pada PT. Perkebunan Nusantara di Nganjuk. Jurnal Ilmu Manajemen, 6, 394–400.
Ramadhaniati, N. S. (2022). IMPLEMENTASI PELAYANAN PUBLIK BERBASIS DIGITALISASI DESA MOJOMALANG (Studi Kasus?: Layanan Mandiri). Jurnal Inovasi Penelitian, 3(8.5.2017), 2003–2005.
Rini, R. S., Roni, F., & Maharani, B. P. (2021). SALURAN PEMASARAN LANGSUNG JASA PERIKLANAN MEDIA LUAR RUANG PT WARNA WARNI MEDIA. 4(1), 101–110.
Rokhmah, B. E., & Yahya, I. (2020). TANTANGAN, KENDALA, DAN KESIAPAN PEMASARAN ONLINE UMKM DI DESA NGLEBAK, KECAMATAN TAWANGMANGU, KABUPATEN SUKOHARJO. 1(1), 1–19.
Sari, E. A., & Wijaya, L. S. (2020). Strategi Promosi Melalui Direct Marketing Untuk Meningkatkan Jumlah Mahasiswa Baru. Jurnal Ilmu Komunikasi, 17(1), 16. https://doi.org/10.31315/jik.v17i1.2608
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta, CV.
Sukmawati, E., Marzuki, K., Batubara, A., Afifah Harahap, N., & Weraman, P. (2023). The Effectiveness of Early Childhood Nutrition Health Education on Reducing the Incidence of Stunting. Jurnal Pendidikan Anak Usia Dini, 7(4), 4002–4012. https://doi.org/10.31004/obsesi.v7i4.4846
Susanto, Y. N. (2017). Pandangan Teologis Tentang Kehendak Bebas Manusia dan Relevansinya dengan kehidupan Orang Percaya Saat Ini. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Syauqi, A. (2020). JALAN PANJANG COVID19 (sebuah refleksi dikala wabah merajalela berdampak pada perekonomian). JKUBS, 1(1).
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