The power of Youtube in popular culture dissemination: the case of Bakar Production
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Published:
Nov 14, 2023
Keywords:
Bakar Production, Culture, Popular, Youtube
Section
Economy
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Abstract
The advancement of communication and information technology is a necessity. One of them is new media technology in the video and audio platform called Youtube. Youtube is a social media that is at the peak of its glory in today's masses. Popular culture is born from YouTube so quickly regardless of the class of society. This research aims to describe how Balekambang kethoprak artists maintain their economic status and continue to work in a space that no longer exists. New media in the YouTube platform is the vehicle for disseminating their work. The research is an empirical qualitative research, with the subjects being the artists who are members of the Balekambang kethoprak artists' forum. The data collection technique is observation and direct interviews with subjects on the spot. The guide for extracting data is management theory, as they implement it to maintain their personal lives and artistic lives. The results of the research found that the new media Youtube is an effective tool in disseminating works of art. Especially during the Covid 19 pandemic, new media helped maintain the sustainability of the artists' work, including Balekambang kethoprak artists.
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How to Cite
Tejo Yuwono, I. (2023) “The power of Youtube in popular culture dissemination: the case of Bakar Production”, Jurnal Mantik, 7(3), pp. 2065-2071. Available at: https://iocscience.org/ejournal/index.php/mantik/article/view/4317 (Accessed: 20April2026).
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Andión, J. L. Z. (2019). Engagement and new narratives in the design of the digital communication. Estudios Sobre El Mensaje Periodistico, 25(2). https://doi.org/10.5209/esmp.64836
Azah, A.-S. A. (2021). Manpower, AI, robot, Re-imagining the Workforce. Industry and Higher Education, 3(1), 1689–1699. http://journal.unilak.ac.id/index.php/JIEB/article/view/3845%0Ahttp://dspace.uc.ac.id/handle/123456789/1288
Fatihah, D. C., & Saidah, I. S. (2021). Model Promosi Marketplace Berbasis Artificial Inteligence (AI) di Indonesia. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 8(3), 806–817. https://doi.org/10.35794/jmbi.v8i3.35908
Fatty Faiqah, D. (2016). Youtube Sebagai Sarana Komunikasi Bagi Komunitas Makassarvidgram. Jurnal Komunikasi Kareba, 5 No.(2), 259.
Figueiredo, C., & Bolaño, C. (2017). Social Media and Algorithms: Configurations of the Lifeworld Colonization by New Media. The International Review of Information Ethics, 26, 26–38. https://doi.org/10.29173/irie277
Guedon, J. C. (1997). A brief history of internet. Studies in Health Technology and Informatics, 36, 121–132. https://doi.org/10.3233/978-1-60750-880-9-121
Handoyo, A. I. (2019). Pengungkapan dan Komodifikasi Privasi Selebriti Indonesia Melalui Vlog (Studi Analisis pada Kanal YouTube RANS Entertainment). 1–22. http://repository.unair.ac.id/81070/
Hanindharputri, M. A., & Sagung Intan Pradnyanita, A. A. (2021). Konten Visual Instagram Sebagai Strategi Pemasaran UMKM Baru. Institut Desain Dan Bisnis Bali, 1–8. https://www.instagram.com/omosnackbali,
Indrawan, J., Efriza, & Ilmar, A. (2020). Kehadiran Media Baru (New Media) Dalam Proses Komunikasi Politik. Medium, 8(1), 1–17. https://doi.org/10.25299/medium.2020.vol8(1).4820
Irwanto, & Hariatiningsih, L. R. (2020). Meliterasi Warganet Dengan Algoritma Komunikasi Media Sosial Yang Sehat Irwanto , Laurensia Retno Hariatiningsih. Journal Komunikasi, 11(30), 23–30. https://repository.bsi.ac.id/index.php/unduh/item/245765/jurnal-meliterasi-netizen.pdf
Khomariah, D. K. (2018). YouTube Sebagai Media Keterbukaan Ekspresi Dalam Meningkatkan Kreativitas Seni Tari. Seminar Nasional Seni Dan Desain 2018, 269–274.
Merlin Stone. (2020). Artificial Intelligence ( AI ) in Strategic Marketing Decision-Making?: A research agenda Professor Merlin Stone St Mary ’ s University , London , UK?; University of Portsmouth UK?; Merlin Stone Consulting Dr Eleni Aravopoulou St Mary ’ s University , Lon.
Nirwana, A. (2023). Implementation of Artificial Intelligence in Digital Marketing Development?: a Thematic Review and Practical Exploration Implementation of Artificial Intelligence in Digital Marketing Development?: a Thematic Review and Practical Exploration. 2(1), 85–112.
Nugeraha, A., Karim, A., & Nurliah. (2020). Analisis Fungsi Instagram Sebagai Media Penyebar Informasi Kriminal Di Kota Samarinda. Jurnal Ilmu Komunikasi Unmul, 1(1), 1–15. http://ejournal.ilkom.fisip-unmul.ac.id/site/wp-content/uploads/2020/12/01_format_artikel_ejournal_mulai_hlm_ganjil (12-15-20-01-09-02).pdf
Olubunmi, A. P. (2019). The Emerging Cyber Media: The beginning of a New Media and the end of Old Media. Online Journal of Communication and Media Technologies, 6(1), 119–128. https://doi.org/10.29333/ojcmt/2542
Oracle. (2021). Making Sense of AI in Marketing How can AI enhance marketing efforts?? 1–10. https://www.oracle.com/a/ocom/docs/spark-series-making-sense-of-ai-in-marketing.pdf
Pandrianto, N., Sukendro, G. G., Oktavianti, R., & Sar, W. P. (2012). Budaya pop. 1–10.
Pertiwi, F., & Irwansyah, I. (2020). Personal Branding Ria Ricis Pada Media Sosial Instagram. Jurnal Penelitian Komunikasi, 23(1), 15–30. https://doi.org/10.20422/jpk.v23i1.631
Subandriyo, B. (2020). Pelayanan Publik Digital. Pusdiklat.Bps.Go.Id, 1–121. https://pusdiklat.bps.go.id/diklat/bahan_diklat/BT_Pelayanan Publik Digital_Utama Andri Arjita S.T., M.T._2170.pdf
Tinambunan, T. M. (2022). Pemanfaatan Youtube Sebagai Media Komunikasi Massa Dikalangan Pelajar. Jurnal Mutakallimin?: Jurnal Ilmu Komunikasi, 5(1), 14–21. https://doi.org/10.31602/jm.v5i1.6756
Varadaraj, D. A., & Al Wadi, D. B. M. (2021). A Study on Contribution of Digital Human Resource Management towards Organizational Performance. The International Journal of Management Science and Business Administration, 7(5), 43–51. https://doi.org/10.18775/ijmsba.1849-5664-5419.2014.75.1004
Wiryany, D., & Pratami, T. V. (2019). Kekuatan Media Baru Youtube Dalam Membentuk Budaya Populer. ArtComm?: Jurnal Komunikasi Dan Desain, 2(02), 25–30. https://doi.org/10.37278/artcomm.v2i02.199
Witrie Nuringtyas Gita A, H. B. A. (2020). Strategi Peningkatan Brand Awareness Yang Dilakukan Oleh Le Minerale Selama Masa Pandemi Covid-19. MEDIALOG: Jurnal Ilmu Komunikasi, 3(2), 168–177. https://doi.org/10.35326/medialog.v3i2.754
Yuhan Liu, B. (2023). Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022). In Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022). Atlantis Press SARL. https://doi.org/10.2991/978-2-494069-97-8
Yuwono, I. T., & Kurnia, H. M. (2023). Strategi Ekonomi Seniman Kethoprak Balekambang di Masa Pandemi Covid-19 melalui Media Baru. 7(2), 873–876. https://doi.org/10.33087/ekonomis.v7i2.1115
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