Used of artificial intelligence for city branding: a design for smart tourism city
Main Article Content
Abstract
The world of artificial intelligence is a necessity that continues to grow to this day. Its utilisation crosses disciplines and time dimensions that seem to be narrowing. The purpose of this study is to describe the possibility of using the world of artificial intelligence for city branding purposes, more specifically as a smart tourism city. The research method is a literature review with a qualitative perspective. The results of the study found that the construction of the use of artificial intelligence in the development of smart cities is very possible. City branding with artificial intelligence is integrated with the construction of smart cities. In the discourse of this study, tourism city branding is a necessity for accelerated development, especially the tourism sector.
Downloads
Article Details
Arya, S. (2021). A study on artificial intelligence in production management. South Asian Journal of Marketing & Management Research, 11(11), 102–107. https://doi.org/10.5958/2249-877x.2021.00118.1
Azah, A.-S. A. (2021). Manpower, AI, robot, Re-imagining the Workforce. Industry and Higher Education, 3(1), 1689–1699. http://journal.unilak.ac.id/index.php/JIEB/article/view/3845%0Ahttp://dspace.uc.ac.id/handle/123456789/1288
BOUMALI, B.-E., & TAMINE, R. (2022). Synergy between smart cities and industry 4.0 in public spaces: bibliometric analysis. Procedia Computer Science, 204, 775–783. https://doi.org/10.1016/j.procs.2022.08.094
Erniza, S. D., & Hamidah. (2014). Pengaruh Pelatihan Neuro-Linguistic Programming (NLP) terhadap Penurunan Tingkat Stres Kompetitif pada Atlet Pelajar. Jurnal Psikologi Industri Dan Organisasi, 3(4), 96–101. http://repository.unair.ac.id/id/eprint/105748
Hanindharputri, M. A., & Sagung Intan Pradnyanita, A. A. (2021). Konten Visual Instagram Sebagai Strategi Pemasaran UMKM Baru. Institut Desain Dan Bisnis Bali, 1–8. https://www.instagram.com/omosnackbali,
Hentzen, J. K., Hoffmann, A., Dolan, R., & Pala, E. (2022). Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research. International Journal of Bank Marketing, 40(6), 1299–1336. https://doi.org/10.1108/IJBM-09-2021-0417
Herdiana, D. (2019). Pengembangan Konsep Smart Village Bagi Desa-Desa di Indonesia (Developing the Smart Village Concept for Indonesian Villages). JURNAL IPTEKKOM?: Jurnal Ilmu Pengetahuan & Teknologi Informasi, 21(1), 1. https://doi.org/10.33164/iptekkom.21.1.2019.1-16
Holtström, J., & Anderson, H. (2021). Exploring and extending the synergy concept – a study of three acquisitions. Journal of Business and Industrial Marketing, 36(13), 26–39. https://doi.org/10.1108/JBIM-09-2020-0420
Kato, Y. (2020). AI/Fintech and Asset Management Businesses. Public Policy Review, 16(4), 1–28. https://ideas.repec.org/a/mof/journl/ppr16_04_04.html
Kumari, P. (2021). Role of Artificial Intelligence (AI) in Marketing Role of Artificial Intelligence (AI) in Marketing View project. August. https://www.researchgate.net/publication/354200837
Mhlanga, D. (2020). Industry 4.0 in finance: the impact of artificial intelligence (ai) on digital financial inclusion. International Journal of Financial Studies, 8(3), 1–14. https://doi.org/10.3390/ijfs8030045
Mihardja, E. J., Mulyasari, P., Widiastuti, T., & Bintoro, B. K. (2020). Strategi City Branding,. In Slims.Bakrie.Ac.Id (Issue 1).
Nirwana, A. (2023). Implementation of Artificial Intelligence in Digital Marketing Development?: a Thematic Review and Practical Exploration Implementation of Artificial Intelligence in Digital Marketing Development?: a Thematic Review and Practical Exploration. 2(1), 85–112.
Nuraini, H., Larasati, E., Suwitri, S., & Nugraha, H. S. (2021). Pengembangan Smart Village Sebagai Upaya Menjalankan Badan Usaha Milik Desa (BUMDes) Pada Masa Pandemi Covid-19. Briliant: Jurnal Riset Dan Konseptual, 6(4), 862. https://doi.org/10.28926/briliant.v6i4.777
Nurjaman, K. (2022). Digital Marketing Strategy in Promoting the City’s Brand. INFLUENCE: International Journal of Science Review, 4(2), 112–117. https://doi.org/10.54783/influencejournal.v4i2.39
Nurjaman, K. (2022). Digital Marketing Strategy in Promoting the City’s Brand. INFLUENCE: International Journal of Science Review, 4(2), 112–117. https://doi.org/10.54783/influencejournal.v4i2.39.
Odinet, C. K. (2021). Fintech Credit and the Financial Risk of AI. Iowa Legal Studies Research Paper, 1093(2019), 2021–2060.
Padang, F., Husna, A., & Fahrimal, Y. (2021). PENERAPAN STRATEGI CITY BRANDING DALAM MEWUJUDKAN SUBULUSSLAM SEBAGAI KOTA SANTRI DI PROVINSI ACEH. 5(3).
Petrescu, M., & Krishen, A. S. (2020). The dilemma of social media algorithms and analytics. Journal of Marketing Analytics, 8(4), 187–188. https://doi.org/10.1057/s41270-020-00094-4
Radhian, D., & Afrianto, I. (2019). PEMBANGUNAN APLIKASI CHATBOT SEBAGAI MEDIA Program Studi Teknik Informatika-Universitas Komputer Indonesia.
Raina Aifha Salshabilla, & Itca Istia Wahyuni. (2022). Strategi City Branding Dalam Mewujudkan Smart City Di Kabupaten Sumedang. Medium, 10(1), 1–18. https://doi.org/10.25299/medium.2022.vol10(1).8803
Redjeki, S., Faizal, E., Iskandar, E., Rosadi, D., & Mustofa, K. (2018). Framework Pengembangan City Branding Kabupaten Bantul Menggunakan Pendekatan Smart Tourism. Jurnal TAM (Technology Acceptance Model), 9(2), 79–85. http://www.ojs.stmikpringsewu.ac.id/index.php/JurnalTam/article/view/656
Setiawan, D. (2018). Strategi Membangun Personal Branding Dalam Meningkatkan Performance Diri. Jurnal BAPPEDA, 4(1), 19–25.
Singh, P., Verma, A., Vij, S., & Thakur, J. (2023). Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing. E3S Web of Conferences, 399. https://doi.org/10.1051/e3sconf/202339907006
S???rc?, Ö. (2021). Artificial Intelligence in Marketing. September, 342–365. https://doi.org/10.4018/978-1-7998-6985-6.ch016
Yunitasari, C., & Japarianto, E. (2013). Analisa Faktor-Faktor Pembentuk Personal Branding dari C.Y.N. Jurnal Manajemen Pemasaran Petra, 1(1), 1–8.