Online loan moderation: Hedonism and consumptive behavior
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Published:
Nov 9, 2023
Keywords:
Consumptive Behaviour, Hedonism, Online Loans
Section
Economy
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Abstract
In the technological era, several conveniences in activities include making loans, in this case, online loans. The aim of this research is to test the moderating effect of online loans on hedonism on consumer behavior. This research uses a causality approach with PLS-SEM; the population in this research is active students in Serang City, with a sample of 392 respondents. The results of this research show that hedonism has a significant influence on consumer behavior and also a significant impact on the desire to make online loans. Meanwhile, online loans are a moderating variable in hedonism towards consumer behavior
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How to Cite
Kurniasih, D. (2023) “Online loan moderation: Hedonism and consumptive behavior”, Jurnal Mantik, 7(3), pp. 1984-1989. doi: 10.35335/mantik.v7i3.4294.
References
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Santo, P. E., & Marques, A. M. A. (2022). Determinants of the online purchase intention: hedonic motivations, prices, information and trust. Baltic Journal of Management, 17(1), 56–71. https://doi.org/10.1108/BJM-04-2021-0140
Saraç, Ö., Kiper, V. O., & Batman, O. (2023). The conflict of halal and hedonism, investigating halal-sensitive tourists’ hedonic tendency. Journal of Islamic Marketing, 14(9), 2361–2382. https://doi.org/10.1108/JIMA-06-2021-0178
Scarpi, D. (2020). Hedonism, utilitarianism, and consumer behavior: Exploring the consequences of customer orientation. Springer Nature.
Subawa, N. S., Widhiasthini, N. W., Pika, P. A. T. P., & Suryawati, P. I. (2020). Hedonism on the behavior of consumer society as a global cultural transformation. International Research Journal of Management, IT and Social Sciences, 7(2), 59–70. https://doi.org/10.21744/irjmis.v7n2.878
Thamrin, H. T., & Saleh, A. A. (2021). Hubungan Antara Gaya Hidup Hedonis dan Perilaku Konsumtif pada Mahasiswa. Komunida: Media Komunikasi Dan Dakwah, 11(01), 1–12.
Vitrano, C. (2020). Hedonism and the Good Life. The Journal of Value Inquiry, 54(1), 21–40. https://doi.org/10.1007/s10790-019-09681-w
Wang, X., Xu, Y. C., Lu, T., & Zhang, C. (2020). Why do borrowers default on online loans? An inquiry of their psychology mechanism. Internet Research, 30(4), 1203–1228. https://doi.org/10.1108/INTR-05-2019-0183
Anggraini, R. T., & Santhoso, F. H. (2019). Hubungan antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Remaja. Gadjah Mada Journal of Psychology (GamaJoP), 3(3), 131. https://doi.org/10.22146/gamajop.44104
Caruana, R., Glozer, S., & Eckhardt, G. M. (2020). ‘Alternative Hedonism’: Exploring the Role of Pleasure in Moral Markets. Journal of Business Ethics, 166(1), 143–158. https://doi.org/10.1007/s10551-019-04123-w
Chintia, I., & Munawaroh, M. (2021). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Indomaret DC Tanjung Morawa Kabupaten Deli Serdang. Akrab Juara: Jurnal Ilmu-Ilmu Sosial, 6(4), 78–88.
Chiu, C., Wang, E. T. G., Fang, Y., & Huang, H. (2014). Understanding customers’ repeat purchase intentions in B2C e?commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85–114. https://doi.org/10.1111/j.1365-2575.2012.00407.x
Coelho, F., Aniceto, I., Bairrada, C. M., & Silva, P. (2023). Personal values and impulse buying: The mediating role of hedonic shopping motivations. Journal of Retailing and Consumer Services, 72, 103236. https://doi.org/10.1016/j.jretconser.2022.103236
Dikria, O., & Mintarti, S. U. (2016). Pengaruh literasi keuangan dan pengendalian diri terhadap perilaku konsumtif mahasiswa jurusan ekonomi pembangunan fakultas ekonomi universitas negeri malang angkatan 2013. Jurnal Pendidikan Ekonomi, 9(2), 128–139.
Elashoff, J. D., & Lemeshow, S. (2005). Sample Size Determination in Epidemiologic Studies. In Handbook of Epidemiology (pp. 559–594). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-26577-1_15
Ertina, S., & Ibrahim, A. S. (2019). The Students’ Hedonism Lifestyle. Proceedings of the 4th ASEAN Conference on Psychology, Counselling, and Humanities (ACPCH 2018). https://doi.org/10.2991/acpch-18.2019.31
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE Publications.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hamzah, S. R., Suandi, T., Hamzah, A., & Tamam, E. (2014). The Influence of Religiosity, Parental and Peer Attachment on Hedonistic Behavior among Malaysian Youth. Procedia - Social and Behavioral Sciences, 122, 393–397. https://doi.org/10.1016/j.sbspro.2014.01.1360
Levy, P. S., & Lemeshow, S. (2013). Sampling of populations: methods and applications. John Wiley & Sons.
Mazaheri, E., Richard, M.-O., & Laroche, M. (2010). Investigating the Moderating Impact of Hedonism on Online Consumer Behavior. Journal of Global Academy of Marketing Science, 20(2), 123–134. https://doi.org/10.1080/12297119.2010.9730185
Meyer?Waarden, L., Benavent, C., & Castéran, H. (2013). The effects of purchase orientations on perceived loyalty programmes’ benefits and loyalty. International Journal of Retail & Distribution Management, 41(3), 201–225. https://doi.org/10.1108/09590551311306255
Nattino, G., Pennell, M. L., & Lemeshow, S. (2020). Rejoinder to “Assessing the goodness of fit of logistic regression models in large samples: A modification of the Hosmer?Lemeshow test.” Biometrics, 76(2), 575–577. https://doi.org/10.1111/biom.13250
Nordin, N., Nordin, N. N., Nordin, N. I. A., & Nordin, N. F. (2023). The Successful Factors of Online Learning for Malaysia Higher Education Students: Smart PLS-SEM Analysis. In B. Alareeni & A. Hamdan (Eds.), Innovation of Businesses, and Digitalization during Covid-19 Pandemic (pp. 803–815). Springer, Cham. https://doi.org/10.1007/978-3-031-08090-6_51
Palazon, M., & Delgado-Ballester, E. (2013). Hedonic or utilitarian premiums: does it matter? European Journal of Marketing, 47(8), 1256–1275. https://doi.org/10.1108/03090561311324318
Richard, M.-O., & Habibi, M. R. (2016). Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture. Journal of Business Research, 69(3), 1103–1119. https://doi.org/10.1016/j.jbusres.2015.08.026
Santo, P. E., & Marques, A. M. A. (2022). Determinants of the online purchase intention: hedonic motivations, prices, information and trust. Baltic Journal of Management, 17(1), 56–71. https://doi.org/10.1108/BJM-04-2021-0140
Saraç, Ö., Kiper, V. O., & Batman, O. (2023). The conflict of halal and hedonism, investigating halal-sensitive tourists’ hedonic tendency. Journal of Islamic Marketing, 14(9), 2361–2382. https://doi.org/10.1108/JIMA-06-2021-0178
Scarpi, D. (2020). Hedonism, utilitarianism, and consumer behavior: Exploring the consequences of customer orientation. Springer Nature.
Subawa, N. S., Widhiasthini, N. W., Pika, P. A. T. P., & Suryawati, P. I. (2020). Hedonism on the behavior of consumer society as a global cultural transformation. International Research Journal of Management, IT and Social Sciences, 7(2), 59–70. https://doi.org/10.21744/irjmis.v7n2.878
Thamrin, H. T., & Saleh, A. A. (2021). Hubungan Antara Gaya Hidup Hedonis dan Perilaku Konsumtif pada Mahasiswa. Komunida: Media Komunikasi Dan Dakwah, 11(01), 1–12.
Vitrano, C. (2020). Hedonism and the Good Life. The Journal of Value Inquiry, 54(1), 21–40. https://doi.org/10.1007/s10790-019-09681-w
Wang, X., Xu, Y. C., Lu, T., & Zhang, C. (2020). Why do borrowers default on online loans? An inquiry of their psychology mechanism. Internet Research, 30(4), 1203–1228. https://doi.org/10.1108/INTR-05-2019-0183
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