Optimizing service management and digital sales in MSMES with sales information system
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Published:
Aug 31, 2023
Keywords:
MSME digitization, Optimization of digital services and sales, Sales Information System
Section
Informtion System
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Abstract
Through digitization and sales information systems, MSMEs can improve their efficiency, market reach, and consumer experience in a digital era that is becoming increasingly advanced. The urgency of the research emphasizes on the rising level of business competition, urging MSMEs to adapt rapidly. If micro, small, and medium-sized enterprises (MSMEs) cannot keep up with technological trends and continue to rely on conventional methods, they risk losing market share and consumer loyalty. MSMEs can also be hindered by inefficient management and inability to utilize information technology. The research aims to implement a sales information system for MSMEs in optimizing service and sales management using the System Development Life Cycle (SDLC) method. According to the findings of the study, there are eight features of the sales information system that are tailored to the analysis of functional requirements in business processes in MSMEs, and the results of blackbox testing indicate that the system features have run successfully
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How to Cite
Sudirjo, F., Rahmat, R., Kraugusteeliana, K., Indriyani, S. . and Sadikin, A. . (2023) “Optimizing service management and digital sales in MSMES with sales information system”, Jurnal Mantik, 7(2), pp. 1522-1530. doi: 10.35335/mantik.v7i2.4018.
References
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Arsana, I. N. A., & Lestari, A. S. (2021). Rancang Bangun Sistem Informasi Laporan Keuangan Pada SMP Nasional Berbasis Web. Jurnal Krisnadana, 1(1), 47–56.
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Boari, Y., Megavitry, R., Pattiasina, P. J., Ramdani, H. T., & Munandar, H. (2023). The Analysis Of Effectiveness Of Mobile Learning Media Usage In Train Students’ Critical Thinking Skills. Mudir: Jurnal Manajemen Pendidikan, 5(1), 172–177.
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Fitria, N., Wijayanti, I., Santoso, A. B., Romadon, S., & Kraugusteeliana, K. (2023). The Role of Management Information Systems in Human Resource Competency Development. Jurnal Minfo Polgan, 12(1), 1387–1396.
Indriyani, S., & Purnama, A. H. (2021). Experiential Marketing Strategy To Enhance The Interest Of Visitors Of Liwa Botanical Garden. Journal Of Management Analytical and Solution (JoMAS), 1(3), 116–123.
Kartini, K. S., Putra, I. N. T. A., Atmaja, K. J., & Widiani, N. P. S. (2022). SISTEM INFORMASI PENJUALAN PADA SALAD YOO. Jurnal Krisnadana, 1(2), 45–53.
Muhammadiah, M. ud, Muliadi, M., Hamsiah, A., & Fitriani, F. (2022). The Students’ Ethics, Trust and Information Seeking Pattern During COVID-19 Pandemic. The New Educational Review, 67, 68–79.
Muliadi, M., Muhammadiah, M. ud, Amin, K. F., Kaharuddin, K., Junaidi, J., Pratiwi, B. I., & Fitriani, F. (2022). The information sharing among students on social media: the role of social capital and trust. VINE Journal of Information and Knowledge Management Systems.
Oktavia, F., & Indriyani, S. (2022). Perception of Value and Quality of Service to Customer Satisfaction At Coffee Shop In Bandar Lampung. Peradaban Journal of Economic and Business, 1(1), 17–24.
Praja, S. J., Sudirjo, F., & Rijal, S. (2023). Exploring the Influence: A Bibliometric Analysis of Social Media Marketing in the Digital Era. West Science Interdisciplinary Studies, 1(6), 293–304.
Rachmad, Y. E., Tampubolon, L. P. D., Purbaratri, W., Sudipa, I. G. I., Ariana, A. A. G. B., Faried, M. I., Atmojo, D., & Kurniawan, H. (2023). Rekayasa Perangkat Lunak. PT. Sonpedia Publishing Indonesia.
Rifani, A., & Sadikin, A. (2020). Financial Technology, Financial Literacy And Wetlands Community Resilience In Banjarmasin (Phenomenological Study On Traditional Jukung Craftsmen Of South Kalimantan). PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(4), 404–411.
Sadikin, A. (2020). Resiliensi Entrepreneurship Etnis Urang Banjar (Studi Etnometodologi Di Kalimantan Selatan). Universitas Brawijaya.
Sadikin, A., Junianto, P., Arifin, L., Anantadjaya, S. P. D., Rosari, R., & Hidayat, A. R. (2022). THE ROLE OF ACCOUNTANTS’STRATEGY IN STRUCTURING BANK PERFORMANCE TOWARDS A SUSTAINABLE CREATIVE ECONOMY IN INDONESIA. MULTICULTURAL EDUCATION, 8(02), 120–132.
Sadikin, A., Naim, S., Asmara, M. A., Hierdawati, T., & Boari, Y. (2023). Innovative strategies for MSME business growth with the business model canvas approach. Enrichment: Journal of Management, 13(2), 1478–1484.
Sadikin, A., Yodiansyah, H., Budiasih, Y., Sugiarti, S., & Kusnadi, I. H. (2023). ADAPTIVE HUMAN RESOURCE MANAGEMENT IN CONFRONTATION OF GLOBALIZATION’S CHALLENGES. Jurnal Ekonomi, 12(02), 1761–1767.
Saputra, I. K. D. A., Satwika, I. P., & Utami, N. W. (2022). Analisis Transaksi Penjualan Barang Menggunakan Metode Apriori pada UD. Ayu Tirta Manis. Jurnal Krisnadana, 1(2), 11–20.
Sudipa, I. G. I., Rahman, R., Fauzi, M., Pongpalilu, F., Setiawan, Z., Huda, M., Kusuma, A. S., Putra, D. M. D. U., Burhan, M. I., & Anzani, Y. M. (2023). PENERAPAN SISTEM INFORMASI DI BERBAGAI BIDANG. PT. Sonpedia Publishing Indonesia.
Sudirjo, F., Apriani, A., Rukmana, A. Y., Widagdo, D., & Fkun, E. (2023). Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings. Jurnal Bisnisman: Riset Bisnis Dan Manajemen, 5(1), 70–79.
Sudirjo, F., & Sulistiyani, S. (2023). The Role of Competitive Advantage Mediates Entrepreneurial Orientation and Product Innovation on Marketing Performance. Jurnal Manajemen Industri Dan Logistik, 7(1), 152–164.
Sudirjo, F., Sutaguna, I. N. T., Silaningsih, E., Akbarina, F., & Yusuf, M. (2023). THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON CAFE YUMA BANDUNG PURCHASE DECISIONS. Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen, 2(3), 27–36.
Triwahyono, B., Rahayu, T., & Kraugusteeliana, K. (2023). Analysing the Role of Technological Innovation in Improving the Operational Efficiency of MSMEs. Jurnal Minfo Polgan, 12(1), 1417–1426.
Wage, S., Toni, H., & Rahmat, R. (2021). Pengaruh Likuiditas, Solvabilitas, Aktivitas, dan Ukuran Perusahaan Terhadap Profitabilitas Perusahaan di Bursa Efek Indonesia. Jurnal Akuntansi Barelang, 6(1), 41–49.
Wage, S., Wasiman, W., Rahmat, R., Effendi, S., & Mardika, N. H. (2023). THE IMPACT OF REGIONAL ORIGIN INCOME AND ACCOUNTED FUNDS ON THE REGIONAL EXPENDITURE OF THE GOVERNMENT OF THE RIAU ARCHIPELAGO PROVINCE. JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 11(1), 174–180.
Wijaya, B. K., Sudipa, I. G. I., Waas, D. V., & Santika, P. P. (2022). Selection of Online Sales Platforms for MSMEs using the OCRA Method with ROC Weighting. Journal of Intelligent Decision Support System (IDSS), 5(4), 146–152.
Amalia, M. M., Napu, F., Kraugusteeliana, K., Harahap, N. K., & Nordiansyah, M. (2023). IMPROVING FINANCIAL TRANSPARENCY AND ACCOUNTABILITY OF BUMDES THROUGH A SAVINGS AND LOAN INFORMATION SYSTEM. Jurnal Ekonomi, 12(02), 1664–1670.
Arsana, I. N. A., & Lestari, A. S. (2021). Rancang Bangun Sistem Informasi Laporan Keuangan Pada SMP Nasional Berbasis Web. Jurnal Krisnadana, 1(1), 47–56.
Boari, Y., Ilindamon, A., Mikir, A. W., & Twenty, A. L. (2022). PENDAMPINGAN LAPORAN PEMBUKUAN SEDERHANA PADA USAHA AYAM GEPREK INDOKANGWE DI KELURAHAN VIM. Community Development Journal: Jurnal Pengabdian Masyarakat, 3(3), 1934–1937.
Boari, Y., Ilindamon, A., & Rumaropen, L. D. (2022). PERAN KELOMPOK USAHA NELAYAN DALAM MENINGKATKAN PENDAPATAN NELAYAN DI DESA ADOKI DISTRIK YENDIDORI KABUPATEN BIAK NUMFOR. Journal of Economics Review (JOER), 2(2), 61–73.
Boari, Y., Megavitry, R., Pattiasina, P. J., Ramdani, H. T., & Munandar, H. (2023). The Analysis Of Effectiveness Of Mobile Learning Media Usage In Train Students’ Critical Thinking Skills. Mudir: Jurnal Manajemen Pendidikan, 5(1), 172–177.
Fadli, Z., Sudirjo, F., Rahmat, R., Deana Santosa, A., S Pasaribu, J., Wahyu Octaviani, D., Sandi Yudha, H., Fauzan, R., Triwijayati, A., & Yanto Rukmana, A. (2023). Manajemen Pemasaran Digital.
Fauzi, A. A., Kom, S., Kom, M., Budi Harto, S. E., MM, P. I. A., Mulyanto, M. E., Dulame, I. M., Pramuditha, P., Sudipa, I. G. I., & Kom, S. (2023). PEMANFAATAN TEKNOLOGI INFORMASI DI BERBAGAI SEKTOR PADA MASA SOCIETY 5.0. PT. Sonpedia Publishing Indonesia.
Fitria, N., Wijayanti, I., Santoso, A. B., Romadon, S., & Kraugusteeliana, K. (2023). The Role of Management Information Systems in Human Resource Competency Development. Jurnal Minfo Polgan, 12(1), 1387–1396.
Indriyani, S., & Purnama, A. H. (2021). Experiential Marketing Strategy To Enhance The Interest Of Visitors Of Liwa Botanical Garden. Journal Of Management Analytical and Solution (JoMAS), 1(3), 116–123.
Kartini, K. S., Putra, I. N. T. A., Atmaja, K. J., & Widiani, N. P. S. (2022). SISTEM INFORMASI PENJUALAN PADA SALAD YOO. Jurnal Krisnadana, 1(2), 45–53.
Muhammadiah, M. ud, Muliadi, M., Hamsiah, A., & Fitriani, F. (2022). The Students’ Ethics, Trust and Information Seeking Pattern During COVID-19 Pandemic. The New Educational Review, 67, 68–79.
Muliadi, M., Muhammadiah, M. ud, Amin, K. F., Kaharuddin, K., Junaidi, J., Pratiwi, B. I., & Fitriani, F. (2022). The information sharing among students on social media: the role of social capital and trust. VINE Journal of Information and Knowledge Management Systems.
Oktavia, F., & Indriyani, S. (2022). Perception of Value and Quality of Service to Customer Satisfaction At Coffee Shop In Bandar Lampung. Peradaban Journal of Economic and Business, 1(1), 17–24.
Praja, S. J., Sudirjo, F., & Rijal, S. (2023). Exploring the Influence: A Bibliometric Analysis of Social Media Marketing in the Digital Era. West Science Interdisciplinary Studies, 1(6), 293–304.
Rachmad, Y. E., Tampubolon, L. P. D., Purbaratri, W., Sudipa, I. G. I., Ariana, A. A. G. B., Faried, M. I., Atmojo, D., & Kurniawan, H. (2023). Rekayasa Perangkat Lunak. PT. Sonpedia Publishing Indonesia.
Rifani, A., & Sadikin, A. (2020). Financial Technology, Financial Literacy And Wetlands Community Resilience In Banjarmasin (Phenomenological Study On Traditional Jukung Craftsmen Of South Kalimantan). PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(4), 404–411.
Sadikin, A. (2020). Resiliensi Entrepreneurship Etnis Urang Banjar (Studi Etnometodologi Di Kalimantan Selatan). Universitas Brawijaya.
Sadikin, A., Junianto, P., Arifin, L., Anantadjaya, S. P. D., Rosari, R., & Hidayat, A. R. (2022). THE ROLE OF ACCOUNTANTS’STRATEGY IN STRUCTURING BANK PERFORMANCE TOWARDS A SUSTAINABLE CREATIVE ECONOMY IN INDONESIA. MULTICULTURAL EDUCATION, 8(02), 120–132.
Sadikin, A., Naim, S., Asmara, M. A., Hierdawati, T., & Boari, Y. (2023). Innovative strategies for MSME business growth with the business model canvas approach. Enrichment: Journal of Management, 13(2), 1478–1484.
Sadikin, A., Yodiansyah, H., Budiasih, Y., Sugiarti, S., & Kusnadi, I. H. (2023). ADAPTIVE HUMAN RESOURCE MANAGEMENT IN CONFRONTATION OF GLOBALIZATION’S CHALLENGES. Jurnal Ekonomi, 12(02), 1761–1767.
Saputra, I. K. D. A., Satwika, I. P., & Utami, N. W. (2022). Analisis Transaksi Penjualan Barang Menggunakan Metode Apriori pada UD. Ayu Tirta Manis. Jurnal Krisnadana, 1(2), 11–20.
Sudipa, I. G. I., Rahman, R., Fauzi, M., Pongpalilu, F., Setiawan, Z., Huda, M., Kusuma, A. S., Putra, D. M. D. U., Burhan, M. I., & Anzani, Y. M. (2023). PENERAPAN SISTEM INFORMASI DI BERBAGAI BIDANG. PT. Sonpedia Publishing Indonesia.
Sudirjo, F., Apriani, A., Rukmana, A. Y., Widagdo, D., & Fkun, E. (2023). Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings. Jurnal Bisnisman: Riset Bisnis Dan Manajemen, 5(1), 70–79.
Sudirjo, F., & Sulistiyani, S. (2023). The Role of Competitive Advantage Mediates Entrepreneurial Orientation and Product Innovation on Marketing Performance. Jurnal Manajemen Industri Dan Logistik, 7(1), 152–164.
Sudirjo, F., Sutaguna, I. N. T., Silaningsih, E., Akbarina, F., & Yusuf, M. (2023). THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON CAFE YUMA BANDUNG PURCHASE DECISIONS. Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen, 2(3), 27–36.
Triwahyono, B., Rahayu, T., & Kraugusteeliana, K. (2023). Analysing the Role of Technological Innovation in Improving the Operational Efficiency of MSMEs. Jurnal Minfo Polgan, 12(1), 1417–1426.
Wage, S., Toni, H., & Rahmat, R. (2021). Pengaruh Likuiditas, Solvabilitas, Aktivitas, dan Ukuran Perusahaan Terhadap Profitabilitas Perusahaan di Bursa Efek Indonesia. Jurnal Akuntansi Barelang, 6(1), 41–49.
Wage, S., Wasiman, W., Rahmat, R., Effendi, S., & Mardika, N. H. (2023). THE IMPACT OF REGIONAL ORIGIN INCOME AND ACCOUNTED FUNDS ON THE REGIONAL EXPENDITURE OF THE GOVERNMENT OF THE RIAU ARCHIPELAGO PROVINCE. JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 11(1), 174–180.
Wijaya, B. K., Sudipa, I. G. I., Waas, D. V., & Santika, P. P. (2022). Selection of Online Sales Platforms for MSMEs using the OCRA Method with ROC Weighting. Journal of Intelligent Decision Support System (IDSS), 5(4), 146–152.
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