Coffee micro small medium enterprises development strategy in Sungai Penuh City, Jambi
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Aug 30, 2023
Keywords:
Coffee MSMEs, IFE and EFE, SWOT
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Informtion System
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Abstract
Sungai Penuh City is one of the cities in Jambi Province with great potential in developing micro, small, and medium enterprises (MSMEs); coffee and coffee is one of the leading commodities of Sungai Penuh City. The coffee industry in Sungai Penuh City has contributed to the local economy. However, the development of coffee MSMEs in the area is still not optimal. For this reason, a strategy is needed to develop coffee MSMEs in Sungai Penuh City by first conducting IFE and EFA analysis to determine the existing conditions of coffee MSMEs in Sungai Penuh City after knowing the internal and external factors; a SWOT analysis is carried out. The results of this study show that coffee MSMEs are on the criteria of maintaining and maintaining. Strategies that can be used in this hold and maintain position are market penetration strategies, market development, and product development
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Chatra, A. . (2023) “Coffee micro small medium enterprises development strategy in Sungai Penuh City, Jambi”, Jurnal Mantik, 7(2), pp. 1576-1584. doi: 10.35335/mantik.v7i2.4010.
References
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Yusuf, E. S., Ariningsih, E., Ashari, Gunawan, E., Purba, H. J., Suhartini, S. H., Tarigan, H., Syahyuti, Hestina, J., Saputra, Y. H., Wulandari, S., Ilham, N., & Ariani, M. (2022). Sustainability of Arabica coffee business in West Java, Indonesia: A multidimensional scaling approach. Open Agriculture, 7(1), 820–836. https://doi.org/10.1515/opag-2022-0144
Zayed, N. M., Mohamed, I. S., Islam, K. M. A., Perevozova, I., Nitsenko, V., & Morozova, O. (2022). Factors Influencing the Financial Situation and Management of Small and Medium Enterprises. Journal of Risk and Financial Management, 15(12). https://doi.org/10.3390/jrfm15120554
Alshebami, A. S., & Seraj, A. H. A. (2022). Investigating the Impact of Institutions on Small Business Creation Among Saudi Entrepreneurs. Frontiers in Psychology, 13(June), 1–9. https://doi.org/10.3389/fpsyg.2022.897787
Barreto Peixoto, J. A., Silva, J. F., Oliveira, M. B. P. P., & Alves, R. C. (2023). Sustainability issues along the coffee chain: From the field to the cup. In Comprehensive Reviews in Food Science and Food Safety (Vol. 22, Issue 1, pp. 287–332). John Wiley and Sons Inc. https://doi.org/10.1111/1541-4337.13069
Beck, T., & Demirguc-Kunt, A. (2006). Small and medium-size enterprises: Access to finance as a growth constraint. Journal of Banking and Finance, 30(11), 2931–2943. https://doi.org/10.1016/j.jbankfin.2006.05.009
Chowdhury, F., Audretsch, D. B., & Belitski, M. (2019). Institutions and Entrepreneurship Quality. Entrepreneurship: Theory and Practice, 43(1), 51–81. https://doi.org/10.1177/1042258718780431
Creswell, J. W. (2010). Research design: Qualitative, quantitative, and mixed approach. PT Pustaka Pelajar.
David, F. R. (2019). Manajemen Strategik: Suatu Pendekatan Keunggulan Bersaing - Konsep. Salemba.
Dewi, B., Andiana, L., Hurriati, L., & Fathurrahman, F. (2021). Adoption of Digital Marketing in Strengthening Micro, Small, and Medium Enterprises in Mataram City during The Covid-19 Pandemic.
Gherghina, S. C., Botezatu, M. A., Hosszu, A., & Simionescu, L. N. (2020). Small and medium-sized enterprises (SMEs): The engine of economic growth through investments and innovation. Sustainability (Switzerland), 12(1). https://doi.org/10.3390/SU12010347
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop Facebook pages: Exploring sequential mediation mechanism. Sustainability (Switzerland), 13(4), 1–16. https://doi.org/10.3390/su13042277
Izhar, L., & Hendri, J. (2022). Postharvest Standard Practices for Improving Cinnamon Quality Product in Kerinci. IOP Conference Series: Earth and Environmental Science, 1024(1). https://doi.org/10.1088/1755-1315/1024/1/012078
Kittichotsatsawat, Y., Jangkrajarng, V., & Tippayawong, K. Y. (2021). Enhancing the coffee supply chain towards sustainable growth with big data and modern agricultural technologies. In Sustainability (Switzerland) (Vol. 13, Issue 8). MDPI AG. https://doi.org/10.3390/su13084593
Kusuma, C. S. D., Pradhanawati, A., Ngatno, N., & Dewi, R. S. (2022, November 16). Developing Economic and Environment on Innovation Practice of Sustainable Product in MSME Temanggung Arabica Coffee. https://doi.org/10.4108/eai.14-9-2021.2321362
Lee, Y., & Bateman, A. (2021). The competitiveness of fair trade and organic versus conventional coffee based on consumer panel data. Ecological Economics, 184. https://doi.org/10.1016/j.ecolecon.2021.106986
Livia, L. (2019). Peningkatan Produktivitas Pemasaran UMKM Kopi Mentari dengan Pendekatan Analisis SWOT dan Marketing Mix. SAINTEK: Jurnal Ilmiah Sains Dan Teknologi Industri, 3(1), 8. https://doi.org/10.32524/saintek.v3i1.538
Nugraha, A., & Putri Sabrina, A. (2022). Enrichment: Journal of Management Optimizing the development of micro, small, and medium enterprises for filter coffee through improving the quality of human resources in the digital era. In Enrichment: Journal of Management (Vol. 12, Issue 5).
Pande Komang Suparyana, Sharfina Nabilah, & Ni Putu Sukanteri. (2020). Faktor Internal Eksternal Dalam Bauran Pemasaran Produk Ukm Kopi Dadong. DwijenAGRO, 10(2), 109–116. https://doi.org/10.46650/dwijenagro.10.2.1030.109-116
Perdana, A. C., & Rahayu, S. (2022). Analisis Efisiensi Kinerja Agroindustri Kopi di Kota Sungai Penuh, Provinsi Jambi, Indonesia. Agro Bali?: Agricultural Journal, 5(2), 322–330. https://doi.org/10.37637/ab.v5i2.941
Pradana, B. I., & Safitri, R. (2023). Business Orientation and Innovation Capability in Improving Operational Performance. International Journal of Professional Business Review, 8(5), e01136. https://doi.org/10.26668/businessreview/2023.v8i5.1136
Rangkuti, F. (2003). Analisis Swot Teknik Membedah Kasus Bisnis?: Reorientasi Konsep Perencanaan Strategis Untuk Menghadapi Abad 21. Gramedia Pustaka Umum.
Rosyadi, S., Kusuma, A. S., Fitrah, E., Haryanto, A., & Adawiyah, W. (2020). The Multi-Stakeholder's Role in an Integrated Mentoring Model for SMEs in the Creative Economy Sector. SAGE Open, 10(4). https://doi.org/10.1177/2158244020963604
Samper, L. F., & Quiñones-Ruiz, X. F. (2017). Towards a balanced sustainability vision for the coffee industry. Resources, 6(2). https://doi.org/10.3390/resources6020017
Supriatna, S., Manajemen, D., Ekonomi, F., & Manajemen, D. (2014). Analisis Strategi Pengembangan Usaha Kopi Luwak (Studi Kasus UMKM Careuh Coffee Rancabali-Ciwidey Bandung) Mimin Aminah. Journal.Ipb. Ac.Id, V(3), 227–243. http://journal.ipb.ac.id/index.php/jmo/article/view/12171
Surya, B., Menne, F., Sabhan, H., Suriani, S., Abubakar, H., & Idris, M. (2021). Economic growth, increasing productivity of SMEs, and open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 1–37. https://doi.org/10.3390/joitmc7010020
Syihab Ulin Nuha, J., & Hartono, B. (2022). Strategi Bisnis Untuk Menghadapi Persaingan Masa Kini Pada Umkm Rintisan (Studi Pada Bisnis Umkm Kopi Bubuk Jack.Id Kabupaten Temanggung). SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(6), 867–878. https://doi.org/10.54443/sibatik.v1i6.102
Upadhyay, J. (2022). Digital Marketing Practices Adoption in Micro, Small, and Medium Businesses for Inclusive Growth. International Research Journal on Advanced Science Hub, 4(04), 75–80. https://doi.org/10.47392/irjash.2022.021
Yusuf, E. S., Ariningsih, E., Ashari, Gunawan, E., Purba, H. J., Suhartini, S. H., Tarigan, H., Syahyuti, Hestina, J., Saputra, Y. H., Wulandari, S., Ilham, N., & Ariani, M. (2022). Sustainability of Arabica coffee business in West Java, Indonesia: A multidimensional scaling approach. Open Agriculture, 7(1), 820–836. https://doi.org/10.1515/opag-2022-0144
Zayed, N. M., Mohamed, I. S., Islam, K. M. A., Perevozova, I., Nitsenko, V., & Morozova, O. (2022). Factors Influencing the Financial Situation and Management of Small and Medium Enterprises. Journal of Risk and Financial Management, 15(12). https://doi.org/10.3390/jrfm15120554
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