The influence of e-commerce as a marketing medium in increasing the income of MSMEs in Makassar city
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Published:
Aug 30, 2023
Keywords:
e commerce, Income, SMES
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Decision Support System
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Abstract
E-Commerce is an alternative in marketing that can improve income of MSMEs in the era of the Covid-19 pandemic. Where is the purpose of this research for determine the effect of e-commerce on MSME income. The research method uses multiple regression analysis method starting from the sampling technique using non probability sampling with the type of purposive sampling obtained as many as 180 samples of SMEs use e-commerce in their daily transactions. This research activity was carried out on 2022 with several stages of research starting from direct interviews with respondents study. The results of this study found that the effect of e-commerce is in this case Interface (interface), Navigation (Navigation), Content (Content) and Technical (Technical) positive and significantly to the increase in income of MSMEs in Makassar City while Reliability (Reliability) has a positive but not significant effect on increasing income at MSMEs in Makassar City.
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Fitriany, F. (2023) “The influence of e-commerce as a marketing medium in increasing the income of MSMEs in Makassar city”, Jurnal Mantik, 7(2), pp. 1189-1197. doi: 10.35335/mantik.v7i2.4002.
References
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Prananda, N. I., Yin-Fah, B. C., Chen, L. L., & Chuen, P. W. (2020). Go-Jek Company: Go-Jek’s Rise to Dominating Indonesian’s Markets and Southeast Asean. Test Engineering and Management, 82(1), 735–743.
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Verawaty, Saeni, N., Singkeruang, A. W. T. F., & Kausar, A. (2022). Journal of Management Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan. YUME?: Journal of Management ISSN, 5(2), 238–253. https://doi.org/10.37531/yume.vxix.3456
Xiao, L., Guo, F., Yu, F., & Liu, S. (2019). The effects of online shopping context cues on consumers’ purchase intention for cross-border E-Commerce sustainability. Sustainability, 11(10), 2777.
Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). The impact of COVID-19 on small business outcomes and expectations. Proceedings of the National Academy of Sciences, 117(30), 17656–17666.
Dauda, P., Paris, P. P., Megawaty, M., Hendriadi, H., & Kausar, A. (2023). Pengaruh Electronic Commerce (E-Commerce) terhadap Peningkatan Pendapatan pada UMKM di Kabupaten Gowa. JEMMA (Journal of Economic, Management and Accounting), 6(1), 105. https://doi.org/10.35914/jemma.v6i1.1789
Didiharyono, A. K. (2022). Statistika Ekonomi Konsep Dasar dan Penerapannya (1st ed.). Nas Media.
Engidaw, A. E. (2022). Small businesses and their challenges during COVID-19 pandemic in developing countries: in the case of Ethiopia. Journal of Innovation and Entrepreneurship, 11(1), 1.
García-Muiña, F., Medina-Salgado, M. S., González-Sánchez, R., Huertas-Valdivia, I., Ferrari, A. M., & Settembre-Blundo, D. (2021). Industry 4.0-based dynamic Social Organizational Life Cycle Assessment to target the social circular economy in manufacturing. Journal of Cleaner Production, 327. https://doi.org/10.1016/j.jclepro.2021.129439
Godfrey, K. (2019). Simple linear regression in medical research. In Medical uses of statistics (pp. 201–232). CRC Press.
Gustina, L., Novita, W., & Triadi, Y. (2022). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang. Jurnal Teknologi Dan Sistem Informasi Bisnis, 4(1), 152–161. https://doi.org/10.47233/jteksis.v4i1.392
Helmalia, A., & Afrinawati, A. (2018). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang. JEBI (Jurnal Ekonomi Dan Bisnis Islam), 3(2), 237.
Hertati, L., Widiyanti, M., Desfitrina, D., Syafarudin, A., & Safkaur, O. (2020). The effects of economic crisis on business finance. International Journal of Economics and Financial Issues, 10(3), 236.
Ikhsan, M., & Hasan, M. (2020). Analisis Dampak Penggunaan E-Commerce dalam Meningkatkan Omzet Penjualan Usaha Mikro Kecil Menengah di Kota Makassar. Journal of Economic Education and Enterpreneurship Studies.
Inmyxai, S., & Takahashi, Y. (2010). The Effect of Firm Resources on Business Performance of Male- and Female-Headed Firms in the Case of Lao Micro-, Small-, and Medium-Sized Enterprises (MSMEs). International Journal of Business and Information, Volume 5,.
Ismail. (2020). E-commerce dorong perekonomian Indonesia, selama pandemi covid 19 sebagai entrepreneur. Jurnal Manajemen Dan Bisnis (Jumanis) Prodi Kewirausahaan, 2(2), 111–124.
Jeong, J. I., Park, R. J., Yeh, S.-W., & Roh, J.-W. (2021). Statistical predictability of wintertime PM2. 5 concentrations over East Asia using simple linear regression. Science of The Total Environment, 776, 146059.
Karagozoglu, N., & Lindell, M. (2004). Electronic commerce strategy, operations, and performance in small and medium-sized enterprises. Journal of Small Business and Enterprise Development. https://doi.org/DOI:10.1108/14626000410551555
Lyons, A. C., Chang, Y., & Scherpf, E. M. (2006). Translating Financial Education into Behavior Change for Low-Income Populations. Research Gate.
Madrianah, M., Kausar, A., Muchsidin, F. P., & Verawaty, V. (2023). Pengaruh E-Commerce terhadap Pendapatan UMKM yang Bermitra Gojek dalam Masa Pandemi Covid-19 di Kota Makassar. JEMMA (Journal of Economic, Management and Accounting), 6(1), 34. https://doi.org/10.35914/jemma.v6i1.1659
Maulud, D., & Abdulazeez, A. M. (2020). A review on linear regression comprehensive in machine learning. Journal of Applied Science and Technology Trends, 1(4), 140–147.
Noviono, H., & Pelitawati, D. (2019). Pengaruh Modal Kerja, Pendidikan Dan Teknologi Terhadap Pendapatan Usaha Mikro Kecil Dan Menengah (Umkm) Di Sentra Industri Tas Dan Koper Tanggulangin. Jurnal Dinamika Administrasi Bisnis, 5 No 2, 1–8.
Nur, K. S. F., Kee, D. M. H., Parhan, M., Ramadhany, R. A., & Syahputra, T. Y. (2019). Analysis Of Go-Jek Effect On Community Mobility (A Study Case: www. go-jek. com). Journal of the Community Development in Asia, 2(2).
Nurlinda, & Fathimah, V. (2019). Determinan Adopsi E-Commercedan Dampaknya Pada Kinerja Usaha Mikro Kecil Menengah (UMKM). JURNAL RISET AKUNTANSI DAN KEUANGAN, Vol.7 | No.
Pakpahan, A. K. (2020). COVID-19 dan Implikasi Bagi Usaha Mikro, Kecil, dan Menengah. Jurnal Ilmiah Hubungan Internasional. https://doi.org/https://doi.org/10.26593/jihi.v0i0.3870.59-64
Pantelimon, F.-V., Georgescu, T.-M., & Posedaru, B.-?. (2020). The impact of mobile e-commerce on gdp: A comparative analysis between romania and germany and how covid-19 influences the e-commerce activity worldwide. Informatica Economica, 24(2), 27–41.
Prananda, N. I., Yin-Fah, B. C., Chen, L. L., & Chuen, P. W. (2020). Go-Jek Company: Go-Jek’s Rise to Dominating Indonesian’s Markets and Southeast Asean. Test Engineering and Management, 82(1), 735–743.
Rianty, M., & Rahayu, P. F. (2021a). Pengaruh E-Commerce Terhadap Pendapatan UMKM Yang Bermitra Gojek Dalam Masa Pandemi Covid-19. Akuntansi Dan Manajemen, 16(2), 153–167. https://doi.org/10.30630/jam.v16i2.159
Rianty, M., & Rahayu, P. F. (2021b). Pengaruh E-Commerce Terhadap Pendapatan UMKM Yang Bermitra Gojek Dalam Masa Pandemi Covid-19. Jurnal Akuntansi Dan Manajemen, Vol. 16, N, Hal. 153-167.
Selfira, B., & Neltje, J. (2022). Analysis of the Legal Protection of Online Transportation Services Users for Unenjoyable Actions by Online Ojek Drivers Through Social Media According to Law Number 8 of 1999 Concerning Consumer Protection. 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021), 187–192.
Verawaty, Saeni, N., Singkeruang, A. W. T. F., & Kausar, A. (2022). Journal of Management Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan. YUME?: Journal of Management ISSN, 5(2), 238–253. https://doi.org/10.37531/yume.vxix.3456
Xiao, L., Guo, F., Yu, F., & Liu, S. (2019). The effects of online shopping context cues on consumers’ purchase intention for cross-border E-Commerce sustainability. Sustainability, 11(10), 2777.
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