The influence of celebrity endorser and brand image on consumer purchasing decisions of Rabbani Stores in Pekanbaru City
Article Sidebar
Published:
Aug 30, 2023
Keywords:
Brand Image, Celebrity Endorser, Puschase Decision
Section
Informtion System
Statistics Article
Article View : 138 Times
Main Article Content
Abstract
This study aims to determine whether celebrity endorsers and brand image influence purchasing decisions. The research method used is quantitative, using primary data and secondary data. Primary data were obtained from respondents collected through questionnaires. The sample amounted to 88 respondents using purposive sampling from a population of 770 consumers who had made a purchase. The measurement scale uses the Likert scale. Data analysis includes validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, simple linear regression analysis, multiple linear analysis, determination coefficient test, t-test, and f test using SPSS 26. The results showed (1) there is a significant influence of celebrity endorsers on the purchasing decisions of Rabbani Store consumers in Pekanbaru City.
Downloads
Download data is not yet available.
Article Details
How to Cite
Andryani, N. and Mandataris (2023) “The influence of celebrity endorser and brand image on consumer purchasing decisions of Rabbani Stores in Pekanbaru City”, Jurnal Mantik, 7(2), pp. 1552-1560. Available at: https://iocscience.org/ejournal/index.php/mantik/article/view/3941 (Accessed: 19April2026).
References
Anas, AA, & Sudarwanto, T. (2020). The Influence of Celebrity Endorsers on Purchasing Decisions at the Eiger Store Royal Plaza Surabaya. Journal of Commerce Education (JPTN), 8(3), 953–958.
Ansari. (2015). Analysis of the factors that influence consumer purchasing decisions for Samsung brand mobile phones. Journal of Finance and Business, 7(3), 227–242.
Cholifah, N., Suharyono, S., & Hidayat, K. (2016). The Influence of Celebrity Endorsers on Brand Image (Survey on Wardah Cosmetics Consumers at Wardah Counters in Malang City). Journal of Business Administration, Bachelor of Brawijaya University, 36(1), 170–177.
Dairina, L. (2022). The Effect of Brand Image on Product Purchase Decisions (Study on Converse brand shoe products). AT-TAWASSUTH: Journal of Islamic Economics, VII(8.5.2017), 2003–2005.
Jannah, UM (2020). The Influence of Brand Image and Celebrity Endorse on Purchase Decisions of Rabbani Products in Students of Febi Uin Sts Jambi Thesis (Vol. 2, Issue 1) [Sultah Thaha Saifuddin State Islamic University Jambi]. http://clik.dva.gov.au/rehabilitation-library/1-introduction-rehabilitation%0Ahttp://www.scirp.org/journal/doi.aspx?DOI=10.4236/as.2017.81005%0Ahttp:// www.scirp.org/journal/PaperDownload.aspx?DOI=10.4236/as.2012.34066%0Ahttp://dx.doi.org/10.1016/j.pbi.201
Marismiati, M., & Azhar, A. (2022). Pengaruh Biaya Produksi Terhadap Laba Bersih Pada Perusahaan Manufaktur Subsektor Makanan Dan Minuman Yang Terdaftar Di Bei Periode 2019-2020. Land Journal, 3(1), 30-36.
Mulyadi. (2018). Akuntansi Biaya. Edisi-5. Yogyakarta: Universitas Gajah Mada.
Nathaniel, S., Wijaya, C., Business, PM, Management, PS, Business, F., & Siwalankerto, J. (2020). 358520-Influence-Celebrity-Endorsement on Purchasing Decisions. 8(2).
Oktavia, E., Ernitawati, Y., Indriyani, A., Rahmawati, T., & Saputra, A. A. (2019). Pengaruh Biaya Produksi dan Penjualan terhadap Laba Bersih pada Rocket Chicken Brebes. Journal of Accounting and Finance (JACFIN), 1(1), 1-14.
Pradana, D., Hudayah, S., & Rahmawati, R. (2018). Effect of price, product quality and brand image Brand Image on motorcycle purchasing decisions. Performance, 14(1), 16. https://doi.org/10.29264/jkin.v14i1.2445
Purwaji, Agus dkk. (2017). Pengantar Akuntansi 2. Edisi 2. Cetakan Kedua. Jakarta: Salemba Empat.
Purwanto, E. (2021). Pengaruh Volume Penjualan, Biaya Produksi, Dan Pajak Penghasilan Terhadap Laba Bersih Di Bursa Efek Indonesia. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita. 10(2). 215-224.
Puspitasari, S. R. D., & Fatah, A. (2021). Pengaruh Volume Penjualan dan Biaya Operasional terhadap Laba Bersih di Pangkalan LPG 3 Kg Siti Aminah Sidoarjo Periode 2017-2019. Benchmark. 2(1). 108-113.
Ramadhani, I., & Nadya, PS (2020). The Influence of Celebrity Endorser and Brand Image on Hijup Muslim Fashion Purchasing Decisions. Proceedings of the National Conference on Management Economics and Accounting (KNEMA), 1177(2776–1177), 1–14.
Rivai, Syamsul. (2019). Mari Belajar Ekonomi. Ponorogo : Uwais Inspirasi Indonesia.
Roshan, PAA & IBS (2019). The Role of Brand Image Mediates the Effect of Celebrity Endorser on Purchase Intention. Udayana University Management E-Journal, 8(8).
Rosita, D., & Novitaningtyas, I. (2021). The Influence of Celebrity Endorser and Brand Image on Wardah Product Purchasing Decisions for Student Consumers. INOBIS: Indonesian Journal of Business and Management Innovation, 4(4), 494–505. https://doi.org/10.31842/jurnalinobis.v4i4.200
Sadono Sukirno. (2016). Teori Pengantar Makroekonomi. Rajawali Press.
Sanditya, R. (2019). The Relationship between Celebrity Endorser and the Decision to Purchase Apparel Products for Consumers Online on Instagram Social Media. Psikoborneo: Scientific Journal of Psychology, 7(1), 100–104. https://doi.org/10.30872/psikoborneo.v7i1.4711
Satar, M. (2020). Pengaruh Biaya Produksi Dan Biaya Penjualan Terhadap Laba Bersih Pada PT. Sunson Textile Manufacture. AKURAT Jurnal Ilmiah Akuntansi FE UNIBBA,. 11(1). 31-42.
Siregar, Baldric dkk. (2017). Akuntansi Manajemen. Jakarta: Salemba Empat.
Subramanyam, K.R. (2017). Analisis Laporan Keuangan. Edisi Kesebelas. Jakarta: Salemba Empat.
Sugiyono. (2018). Metode Penelitian Bisnis Pendekatan Kuantitatif, Kualitatif, Kombinasi, dan R&D. Bandung:Alfabeta.
Sugiyono. (2019). Metode Penelitian Pendidikan . Bandung: Alfabeta.
Sujarweni Wiratna.V. (2018). Metode Penelitian Ekonomi dan Bisnis Pendekatan Kuantitatif. Yogyakarta:PT.Pustaka Baru.
Sujarweni, V.Wiratna. (2017). Analisis Laporan Keuangan; Teori, Aplikasi, dan Hasil Penelitian. Yogyakarta : Pustaka Baru Press.
Ansari. (2015). Analysis of the factors that influence consumer purchasing decisions for Samsung brand mobile phones. Journal of Finance and Business, 7(3), 227–242.
Cholifah, N., Suharyono, S., & Hidayat, K. (2016). The Influence of Celebrity Endorsers on Brand Image (Survey on Wardah Cosmetics Consumers at Wardah Counters in Malang City). Journal of Business Administration, Bachelor of Brawijaya University, 36(1), 170–177.
Dairina, L. (2022). The Effect of Brand Image on Product Purchase Decisions (Study on Converse brand shoe products). AT-TAWASSUTH: Journal of Islamic Economics, VII(8.5.2017), 2003–2005.
Jannah, UM (2020). The Influence of Brand Image and Celebrity Endorse on Purchase Decisions of Rabbani Products in Students of Febi Uin Sts Jambi Thesis (Vol. 2, Issue 1) [Sultah Thaha Saifuddin State Islamic University Jambi]. http://clik.dva.gov.au/rehabilitation-library/1-introduction-rehabilitation%0Ahttp://www.scirp.org/journal/doi.aspx?DOI=10.4236/as.2017.81005%0Ahttp:// www.scirp.org/journal/PaperDownload.aspx?DOI=10.4236/as.2012.34066%0Ahttp://dx.doi.org/10.1016/j.pbi.201
Marismiati, M., & Azhar, A. (2022). Pengaruh Biaya Produksi Terhadap Laba Bersih Pada Perusahaan Manufaktur Subsektor Makanan Dan Minuman Yang Terdaftar Di Bei Periode 2019-2020. Land Journal, 3(1), 30-36.
Mulyadi. (2018). Akuntansi Biaya. Edisi-5. Yogyakarta: Universitas Gajah Mada.
Nathaniel, S., Wijaya, C., Business, PM, Management, PS, Business, F., & Siwalankerto, J. (2020). 358520-Influence-Celebrity-Endorsement on Purchasing Decisions. 8(2).
Oktavia, E., Ernitawati, Y., Indriyani, A., Rahmawati, T., & Saputra, A. A. (2019). Pengaruh Biaya Produksi dan Penjualan terhadap Laba Bersih pada Rocket Chicken Brebes. Journal of Accounting and Finance (JACFIN), 1(1), 1-14.
Pradana, D., Hudayah, S., & Rahmawati, R. (2018). Effect of price, product quality and brand image Brand Image on motorcycle purchasing decisions. Performance, 14(1), 16. https://doi.org/10.29264/jkin.v14i1.2445
Purwaji, Agus dkk. (2017). Pengantar Akuntansi 2. Edisi 2. Cetakan Kedua. Jakarta: Salemba Empat.
Purwanto, E. (2021). Pengaruh Volume Penjualan, Biaya Produksi, Dan Pajak Penghasilan Terhadap Laba Bersih Di Bursa Efek Indonesia. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita. 10(2). 215-224.
Puspitasari, S. R. D., & Fatah, A. (2021). Pengaruh Volume Penjualan dan Biaya Operasional terhadap Laba Bersih di Pangkalan LPG 3 Kg Siti Aminah Sidoarjo Periode 2017-2019. Benchmark. 2(1). 108-113.
Ramadhani, I., & Nadya, PS (2020). The Influence of Celebrity Endorser and Brand Image on Hijup Muslim Fashion Purchasing Decisions. Proceedings of the National Conference on Management Economics and Accounting (KNEMA), 1177(2776–1177), 1–14.
Rivai, Syamsul. (2019). Mari Belajar Ekonomi. Ponorogo : Uwais Inspirasi Indonesia.
Roshan, PAA & IBS (2019). The Role of Brand Image Mediates the Effect of Celebrity Endorser on Purchase Intention. Udayana University Management E-Journal, 8(8).
Rosita, D., & Novitaningtyas, I. (2021). The Influence of Celebrity Endorser and Brand Image on Wardah Product Purchasing Decisions for Student Consumers. INOBIS: Indonesian Journal of Business and Management Innovation, 4(4), 494–505. https://doi.org/10.31842/jurnalinobis.v4i4.200
Sadono Sukirno. (2016). Teori Pengantar Makroekonomi. Rajawali Press.
Sanditya, R. (2019). The Relationship between Celebrity Endorser and the Decision to Purchase Apparel Products for Consumers Online on Instagram Social Media. Psikoborneo: Scientific Journal of Psychology, 7(1), 100–104. https://doi.org/10.30872/psikoborneo.v7i1.4711
Satar, M. (2020). Pengaruh Biaya Produksi Dan Biaya Penjualan Terhadap Laba Bersih Pada PT. Sunson Textile Manufacture. AKURAT Jurnal Ilmiah Akuntansi FE UNIBBA,. 11(1). 31-42.
Siregar, Baldric dkk. (2017). Akuntansi Manajemen. Jakarta: Salemba Empat.
Subramanyam, K.R. (2017). Analisis Laporan Keuangan. Edisi Kesebelas. Jakarta: Salemba Empat.
Sugiyono. (2018). Metode Penelitian Bisnis Pendekatan Kuantitatif, Kualitatif, Kombinasi, dan R&D. Bandung:Alfabeta.
Sugiyono. (2019). Metode Penelitian Pendidikan . Bandung: Alfabeta.
Sujarweni Wiratna.V. (2018). Metode Penelitian Ekonomi dan Bisnis Pendekatan Kuantitatif. Yogyakarta:PT.Pustaka Baru.
Sujarweni, V.Wiratna. (2017). Analisis Laporan Keuangan; Teori, Aplikasi, dan Hasil Penelitian. Yogyakarta : Pustaka Baru Press.
Copyright and Licensing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.