Communication strategy of palm oil farmers In increasing oil palm productivity In the Bual-Bual Village, district of East Kutai
Main Article Content
Abstract
This study aims to determine the communication strategies carried out by oil palm farmers in an effort to increase oil palm productivity, as well as inhibiting and supporting factors for oil palm productivity in Bual-Bual Village, East Kutai Regency. The method used in this research is a qualitative research method with a descriptive approach. The analytical method used in this study is the data analysis model of Miles and Huberman. Sample determination using purposive random sampling method to oil palm farmers in Bual-Bual Village. The oil palm farmers in Bual-Bual Village are independent farmers and plasma farmers who enter into the partnership. Limited land ownership, which means less attention is paid to the intensification of fertilizer application, fluctuations in oil prices, and a decrease in the purchasing power of oil palm owned by independent smallholders are some of the factors that hinder thes productivity of oil palm independent smallholders. In contrast, plasma farmers experience less optimal maintenance as a result of challenging road access. Innovation strategies, quality strategies, and cost-cutting strategies are the implemented communication strategies
Downloads
Article Details
[2] W. M. Yohansyah and I. Lubis, “Analisis Produktivitas Kelapa Sawit (Elaeis guineensis Jacq.) di PT. Perdana Inti Sawit Perkasa I, Riau,” Buletin Agrohorti, vol. 2, no. 1, 2014, doi: 10.29244/agrob.2.1.125-131.
[3] M. K. Anam and R. Kurniawan, “Pendampingan Petani Sawit untuk mengoptimalkan Pendapatan di Kabupaten Muara Bungo Jambi,” in Prosiding Seminar Nasional Pengabdian …, 2021.
[4] Kementerian Koordinator Bidang Perekonomian Republik Indonesia, “Industri Kelapa Sawit Indonesia: Menjaga Keseimbangan Aspek Sosial, Ekonomi, dan Lingkungan,” HM.4.6/82/SET.M.EKON.3/04/2021, 2021.
[5] H. Firmansyah and A. Y. Kurniawan, “Komunikasi Pekebun Dalam Pemasaran Tandan Buah Segar (TBS) Kelapa Sawit Perkebunan Rakyat di Lahan Basah Provinsi Kalimantan Selatan,” in Prosiding Seminar Nasional Lingkungan Lahan Basah, 2020, vol. 5, no. 3.
[6] B. Ramana, “Analisis Efektivitas Komunikasi Penyuluhan Pekebun Kelapa Sawit Pola Swadaya di Kecamatan Pangkalan Kuras Kabupaten Pelalawan,” Jurnal Agribisnis, vol. 23, no. 1, pp. 1–8, 2021.
[7] E. Savitri and R. Natariasari, “Percepatan Pendapatan Petani Sawit Melalui Peningkatan Kinerja Pemasaran dan Strategi Bersaing,” Riau Journal of Empowerment, vol. 4, no. 1, 2021, doi: 10.31258/raje.4.1.41-47.
[8] D. Y. T. Sibariani, S. Hutabarat, and N. Dewi, “Prospek dan Tantangan Petani Kelapa Sawit Swadaya di Desa Air Hitam Kecamatan Ukui Kabupaten Pelalawan dalam Menghadapi Sertifikasi ISPO,” Jom Faperta, vol. 2, no. 1, 2015.
[9] M. Euler, V. Krishna, S. Schwarze, H. Siregar, and M. Qaim, “Oil Palm Adoption, Household Welfare, and Nutrition Among Smallholder Farmers in Indonesia,” World Development, vol. 93, 2017, doi: 10.1016/j.worlddev.2016.12.019.
[10] E. Tety, M. Evy, and D. Selviana, “Analisis Saluran Pemasaran dan Transmisi Harga Tandan Buah Segar (TBS) Kelapa Sawit pada Petani Swadaya di Desa Sari Galuh Kecamatan Tapun Kabupaten Kampar,” Pekbis Jurnal, vol. 5, no. 1, 2013.
[11] M. Daroyn, “Sistem Informasi Pendistribusian Pupuk Kelapa Sawit pada Pelanggan Berbasis Web,” Jurnal Perencanaan, Sains Dan Teknologi (JUPERSATEK), vol. 4, no. 1, pp. 167-175., 2021.
[12] B. Hafif, Rr. Ernawati, and Y. Pujiarti, “Peluang Peningkatan Produktivitas Kelapa Sawit Rakyat di Provinsi Lampung,” Jurnal Penelitian Tanaman Industri, vol. 20, no. 2, 2020, doi: 10.21082/jlittri.v20n2.2014.101-109.
[13] N. yolanda Hasibuan, “Pengaruh Harga Sawit dan Produktivitas Terhadap Kesejahteraan Petani Kelapa Sawit di Desa Siamporik Kecamatan Kualuh Selatan Kabupaten Labuhanbatu Utara,” Universitas Islam Negeri Sumatera Utara, 2019.
[14] A. Pratama, E. Eliza, and E. Tety, “Analisis Saluran Pemasaran Tandan Buah Segar (TBS) Kelapa Sawit Pada Petani Swadaya Di Desa Simpang Kelayang Kecamatan Kelayang Kabupaten Indragiri Hulu,” Jurnal Ilmiah Pertanian Unilak, vol. 12, no. 2, 2016.
[15] A. S. K. Sekali, S. Afrianti, and N. Trisnanda, “Faktor-Faktor Yang Mempengaruhi Adopsi Bibit Bersertifikat Pada Perkebunan Rakyat (Studi pada Petani Kelapa Sawit di Kecamatan Bilah Hulu Kabupaten Labuhan Batu),” Agriprimatech, vol. 3, no. 2, 2020.
[16] N. Imang, S. Balkis, and M. Maliki, “Analisis Implementasi Pola Kemitraan dan Pendapatan Petani Plasma Kelapa Sawit di Kecamatan Bentian Besar Kabupaten Kutai Barat Provinsi Kalimantan timur,” Jurnal Pertanian Terpadu, vol. 7, no. 1, 2019, doi: 10.36084/jpt..v7i1.187.
[17] A. L. Munirudin, B. Krisnamurthi, and R. Winandi, “Kajian Pelaksanaan Kemitraan Perkebunan Kelapa Sawit di Kabupaten Kutai Timur (Studi Kasus di PT.NIKP),” Jurnal Pertanian Terpadu, vol. 8, no. 2, 2020, doi: 10.36084/jpt..v8i2.262.
[18] R. Akmal, “Komunikasi Difusi Inovasi Dinas Perindustrian Provinsi Riau Dalam Meningkatkan Produktivitas Kerja Industri Kecil Menengah,” UIN Sultan Syarif Kasim, Riau, 2020.
[19] Salmaini, “Strategi Mempertahankan Loyalitas Pegawai Dalam Meningkatkan Produktivitas Pada PT. Bank Muamalat Indonesia Tbk. KCU Padangsidimpuan,” IAIN Padangsidimpuan, Tapanuli Selatan, 2020.
[20] A. Maharani and B. S. Laksmono, “Peran Gapoktan Karya Bersama dalam Implementasi Program Peremajaan Sawit Rakyat (PSR) di Bandar Durian, Aek Natas, Labuhan Batu Utara,” Jurnal Pembangunan Manusia, vol. 2, no. 2, 2021.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.