The Effect of Taste, Location, and Quality of Service on Customer Satisfaction in Mutia Garden Medan Restaurant
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Abstract
This research was conducted with the aim to find out how the influence given by taste, location atmosphere and service quality on customer satisfaction at Mutia Garden Restaurant Medan. The implementation of the research used a questionnaire as an instrument in the study. The data analysis method used in the study consisted of multiple linear regression analysis, coefficient of determination or R2, partial testing and also simultaneous testing. The results of this study indicate that partially or simultaneously the variables of taste, location atmosphere, and service quality have a significant influence on customer satisfaction at Mutia Garden Medan restaurant.
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How to Cite
Tarigan, F. A. and Krismon Wijaya (2022) “The Effect of Taste, Location, and Quality of Service on Customer Satisfaction in Mutia Garden Medan Restaurant”, Jurnal Mantik, 6(3), pp. 3487-3493. doi: 10.35335/mantik.v6i3.3232.
References
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Ariyanti. 2020. The Effect of Service Quality, Price, and Store Atmosphere on Consumer Satisfaction of Pizza Hut Customers in Solo” JMBE.
Dirhajo, Ardha. 2021. “The Effect of Store Atmosphere and Service Quality on KFC Consumer Satisfaction.” Journal of Management Science. Palembang.
Drummond, K. E., and Brefere, L. M. 2017. Nutrition for Foodservice and Culinary Professionals. Publishers John Wiley & Sons Incs, Canada.
Febry, Timothy and Theophilus. 2020. SPSS: Applications in Business Management Research. Bandung: Indonesian Science Media.
Fresco, Mitha Indriyani and Harti. 2020. “The Effect of Food Safety, Price, and Taste on Consumer Satisfaction.” Accountable Journal. Surabaya.
Gunawan, Ce. 2020. Proficient in Mastering SPSS (Easy to Process Data With IBM SPSS Statistics 25). Yogyakarta : Depublish Publisher.
Handayani, Denny Aditya. 2020. “The Influence of Service Quality and Prices on Consumer Satisfaction (Case Study at the Wok Mas Kudus Restaurant)” Diponegoro Journal of Social and Political Science. Bandung.
Herlina, Vivi. 2019. Practical Guide to Processing Questionnaire Data Using SPSS. Jakarta: Elex Media Komputindo.
Hermawan, Ivan. 2019. Quantitative, Qualitative and Mixed Methods of Educational Research Methodology. Brass: Hidayat Quaran Kuningan.
Himdani, Willy Kurniawan and Siti Nurjanah. 2022. “The Influence of Product Packaging, Service Quality and Taste on Consumer Satisfaction that Impacts Energy Drink Customer Purchase Decisions.” Journal of Management Science, Palembang.
Ismayani, Ade. 2019. Research Methodology. Jakarta : Syiah Kuyala University Press
Jaya, I Made Laut Mertha. 2020. Health Data Processing With SPSS. Yogyakarta : Theme Publishing.
Mutiawati, C., et al. (2019). Performance of Highway Public Transport Services. Yogyakarta: Depublish Publisher.
Priyatno, Duwi. 2018. SPSS: An Easy Guide to Data Processing for Students and the Public. Yogyakarta: Andi Offset.
Purnomo., Rochmat Aldy. 2019. Economic and Business Statistical Analysis With SPSS. Ponorogo: UNMUH Ponorogo Press.
Qamar, N., & Farah, S. R. (2020). Doctrinal and Non Doctrinal Law Research Methods. Makssar: Social Politic Genius.
Riyanto, S., & Aglis, A. H. (2020). Research Methods Quantitative Research in Management, Engineering, Education and Experiments. Yogyakarta: Depublish Publisher.
Santoso, M. (2019). Customer Loyalty of PDBANK PERKREDITANRAKYAT Cirebon Region. Yogyakarta: Depublish Publisher.
Tjiptono, Fandy., and Chandra, Gregory. (2016). Service, Quality & Satisfaction. Yogyakarta: Andi Offset. and Chandra, Gregory. (2017). Service Quality & Customer Satisfaction. Yogyakarta: Andi Offset.
Wahjono, Sentot Imam. 2020. Introduction to Business. Prenadamedia Group Publisher, Jakarta.
Wahyudi, Setyo Tri. 2017. Economic Statistics (Concept, Theory and Application). Malang: UB Press
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