The Effect Of Products, Services And Promotions On Decision On Customer Requests On Service Products At Bank BSI Tiban Batam Branch
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Published:
Aug 15, 2022
Keywords:
Products, Services, Promotions, Customer Decisions
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Computer Science
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Abstract
The role of marketing is increasingly important and determines every company, especially bank service companies. The purpose of this study is to determine the influence of products, services and promotions on demand decisions. The population of this study was customers of Bank BSI Tiban Batam Branch which amounted to 582 people. The sample consisted of 86 respondents, which were taken by random sampling method. Data analysis used multiple regression and hypothesis testing and used SPSS version 23. The results of this study concluded that product variables have a significant partial effect on demand decisions, partial service variables have a significant effect on demand decisions, partial promotion variables have a significant effect on demand decisions. Product, service and promotion variables simultaneously have a significant effect on demand decisions.
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Sarno, Yandra Rivaldo, Shandrya Victor Kamanda and Edi Yusman (2022) “The Effect Of Products, Services And Promotions On Decision On Customer Requests On Service Products At Bank BSI Tiban Batam Branch”, Jurnal Mantik, 6(2), pp. 2377-2384. doi: 10.35335/mantik.v6i2.2809.
References
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[27] S. Nasib, “Maksimalisasi Peningkatan Kepuasan Pelanggan Pada PT. Lautan Abadi Pratama Melalui Promosi Dan Kualitas Pelayanan Pada PT. Lautan Abadi Pratama,” Ekon. Bisnis, vol. 27, no. 1, pp. 550–561, 2021.
[28] N. & S. Chaniago, “Pengaruh Saluran Distribusi Dan Promosi Terhadap Volume Penjualan PT. Philips Avent Area Medan,” in Seminar Nasional Royal (SENAR) 2018, 2018, pp. 413–416.
[29] P. Kotler and G. Armstrong, Prinsip-Prinsip Manajemen Pemasaran. Jakarta: Erlangga, 2014.
[30] U. K. A. K. M. A. Ma`arif, “The Effect of Promotion on the Decision to Choose a Higher Education through the Brand Image of Education,” Al-Ishlah J. Pendidik., vol. 9490, no. 3, pp. 1–11, 2021.
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[32] H. A. R. A. Sitio, “The Effect Of Promotion And Product Quality Through Purchase Decision On The Customer Satisfaction Of Bohemian Project.Id Products,” Int. J. Eng. Technol. Manag. Res., vol. 6, no. 1, pp. 55–72, 2020.
[33] G. P. B. S. K. D. O. Miranti, “The Influence of Products and Promotional Mix on T ourists ’ Decision?: ( Case Study of Pramuka Bee Park , Cibubur , East Jakarta ),” Budapest Int. Res. Critics Institute-Journal, vol. 5, no. 1, pp. 1756–1764, 2022.
[34] P. K. K. L. Keller, Manajemen Pemasaran Edisi 12. Jakarta: Erlangga, 2016.
[35] N. S. A. M. Z. F. Wasiman, “Do Purchase or Do no Purchase?? Customer Purchasing Decisions By Using OVO Application,” in Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020) Do, 2021, vol. 560, no. Acbleti 2020, pp. 386–389.
[36] P. P. D. M. H. Nasib, “Improving Consumers Purchasing Decisions On CV. Nagasakti Mandiri Electronic,” Int. J. Res. Rev., vol. 7, no. July, pp. 435–442, 2020.
[37] D. N. I. A. R. Damayanti, “Analysis e Marketing, Product Innovation, and Brand Image on Purchase Decisions Janji Jiwa Coffee in Surakarta,” J. Mantik, vol. 4, no. 3, pp. 1–7, 2021.
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[46] T. B. A. R. T. K. N. Febrita, “The Influence Of Social Media And The Fear Of Missing Out On Generation Z Purchasing Decision,” Cent. Asia Caucasus, vol. 23, no. 1, pp. 4059–4070, 2022.
[47] A. S. Hadi, “The Influence Of Product Attribute, Promotion Mix, Distribution Channel, And Price Toward Repurchase Intention On Iphone,” Asian Manag. Bus. Rev., vol. 1, no. 2, pp. 95–104, 2021.
[2] N. N. A. A. N. Pratama, “Pengaruh Customer Intimacy, Promosi, Dan Citra Merek Islam Terhadap Loyalitas Nasabah Bank Syariah Indonesia Kcp Godean 3 Dengan Kepuasan Sebagai Variabel Intervening,” J. Transform., vol. 5, no. 2, pp. 177–190, 2021.
[3] S. A. M. Syahputra, “Pengaruh kualitas pelayanan terhadap minat menabung nasabah di Bank Syariah Mandiri KCP Dumai Sukajadi,” J. Ekon. Ekon. Syariah, vol. 4, no. 2, pp. 1250–1257, 2021.
[4] A. F. P. A. C. E. N. F. A. D. Tambunan, Memahami Keputusan Pembelian Kopi Konsumen. surabaya: Global Aksara Pres, 2022.
[5] N. D. T. Syaifullah, Perilaku Konsumen (Studi Dalam Pemilihan Perguruan Tinggi), vol. ? ????, no. ?? ??????. Yogyakarta: Nuta Media, 2021.
[6] W. H. H. E. H. S. R. A. D. P. A. F. Amalia, Memahami Keputusan Pembelian Sikap Konsumen dalam Melakukan Trading Forex. surabaya: Global Aksara Pres, 2022.
[7] N. M. F. A. S. D. N. R. A. Fadli, “Survive amidst the Competition of Private Maximizing Brand Image and Interest in Studying Universities by,” Al-Ishlah J. Pendidik., vol. 14, pp. 3317–3328, 2022.
[8] M. Arif, “Pengaruh Kepercayaan Terhadap Loyalitas Nasabah Melalui Kepuasan Sebagai Variabel Intervening Produk Tabungan Emas Pegadaian,” J. Ilmu Manaj., vol. 8, no. 2, pp. 472–481, 2020.
[9] M. S. Jeany, “Pengaruh Kualitas Pelayanan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada BPR Artha Prima Perkasa,” J. Ilm. Manaj. Bisnis Dan Inov. Univ. Sam Ratulangi, vol. 7, no. 3, pp. 330–341, 2020.
[10] S. Nasib, “Meningkatkan Keputusan Pembelian Melalui Kualitas Produk, Promosi dan Kepercayaan pada PT. Weedo Niaga Global,” Ekuivalensi, vol. 7, no. 1, pp. 48–57, 2021.
[11] I. Aprianti and J. P. Krismawati, “Pengaruh Citra Merk dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Produk Mayoutfit Bandung melalui Instagram,” JEMPER (Jurnal Ekon. Manaj. Perbankan), vol. 2, no. 1, p. 50, 2020.
[12] M. A. T. S. Arafah, “Analisis Faktor – Faktor Yang Mempengaruhi Keputusan Nasabah Dalam Memilih Produk Pembiayaan Musyarakah Pada PT. Bank Sumut Syariah Kc Medan,” J. FEB, vol. 1, no. 1, pp. 681–690, 2020.
[13] Danang Sunyoto, Dasar-Dasar Manajemen Pemasaran, Cetakan 2. Yogyakarta: CAPS, 2013.
[14] D. S. Nasim, “Dino Sanjaya & Nasim / Analisis Minat Menabung Pada Bank Syariah (Studi Kasus: Fakultas Ekonomi Universitas Singaperbangsa Karawang),” Compet. J. Akunt. dan Keuang., vol. 5, no. 2, pp. 121–126, 2021.
[15] N. S. Chaniago, “Pengaruh Bauran Promosi Dan Lokasi Terhadap Keputusan Kuliah Pada Politeknik Unggul LP3M,” JIPI, vol. 2, no. 1, pp. 38–50, 2018.
[16] R. A. I. L. Nasib, Keuangan & Perbankan. Bandung: CV. Sadari, 2019.
[17] N. R. A. I. Lestari, Dasar Pemasaran. Yogyakarta: Deepublish, 2019.
[18] Y. H. M. R. M. Aqsa, “Green Product and Consumer Buying Interest to Customer Satisfaction ( Study on Customers of The Icon Cafe Palopo City ),” Mantik, vol. 5, no. 36, pp. 2275–2279, 2022.
[19] F. M. D. L. S. Listiawati, “Influence of Consumer Behavior and Marketing Mix on Product Purchasing Decisions,” APTISI Trans. Manag., vol. 6, no. 2, pp. 151–157, 2022.
[20] N. M. Z. F. A. Fadli, “Analysis Of Impact Factors On College Decisions On Private College Lecture In Medan City,” Int. J. Bus. Manag. Invent., vol. 9, no. 3, pp. 18–24, 2020.
[21] F. G. C. Tjiptono, Service, Quality and Satisfaction Edisi 3. Yogyakarta: Andi, 2011.
[22] H. Malau, Manajemen Pemasaran. Bandung: Alfabeta, 2017.
[23] A. S. J. H. C. I. W. Putra, “The Effect of Service Quality , Brand Image and Word of Mouth Communication The Effect of Service Quality , Brand Image and Word of Mouth Communication towards the Continuing Study Interest,” Webology, vol. 17, no. December, pp. 73–87, 2020.
[24] Ratih Hurriyati, Bauran Pemasaran Dan Loyalitas Konsumen. Bandung: Alfabeta, 2014.
[25] Kasmir, Dasar-Dasar Perbankan Edisi Revisi. Jakarta: Rajawali Press, 2014.
[26] Kasmir, Kewirausahaan. Jakarta: Rajawali Press, 2010.
[27] S. Nasib, “Maksimalisasi Peningkatan Kepuasan Pelanggan Pada PT. Lautan Abadi Pratama Melalui Promosi Dan Kualitas Pelayanan Pada PT. Lautan Abadi Pratama,” Ekon. Bisnis, vol. 27, no. 1, pp. 550–561, 2021.
[28] N. & S. Chaniago, “Pengaruh Saluran Distribusi Dan Promosi Terhadap Volume Penjualan PT. Philips Avent Area Medan,” in Seminar Nasional Royal (SENAR) 2018, 2018, pp. 413–416.
[29] P. Kotler and G. Armstrong, Prinsip-Prinsip Manajemen Pemasaran. Jakarta: Erlangga, 2014.
[30] U. K. A. K. M. A. Ma`arif, “The Effect of Promotion on the Decision to Choose a Higher Education through the Brand Image of Education,” Al-Ishlah J. Pendidik., vol. 9490, no. 3, pp. 1–11, 2021.
[31] F. T. Anugrah, “Effect of Promotion and Ease of Use on Customer Satisfaction and Loyalty on OVO Application Users,” Quant. Econ. Manag. Stud., vol. 1, no. 1, pp. 44–50, 2020.
[32] H. A. R. A. Sitio, “The Effect Of Promotion And Product Quality Through Purchase Decision On The Customer Satisfaction Of Bohemian Project.Id Products,” Int. J. Eng. Technol. Manag. Res., vol. 6, no. 1, pp. 55–72, 2020.
[33] G. P. B. S. K. D. O. Miranti, “The Influence of Products and Promotional Mix on T ourists ’ Decision?: ( Case Study of Pramuka Bee Park , Cibubur , East Jakarta ),” Budapest Int. Res. Critics Institute-Journal, vol. 5, no. 1, pp. 1756–1764, 2022.
[34] P. K. K. L. Keller, Manajemen Pemasaran Edisi 12. Jakarta: Erlangga, 2016.
[35] N. S. A. M. Z. F. Wasiman, “Do Purchase or Do no Purchase?? Customer Purchasing Decisions By Using OVO Application,” in Proceedings of the 2nd Annual Conference on Blended Learning, Educational Technology and Innovation (ACBLETI 2020) Do, 2021, vol. 560, no. Acbleti 2020, pp. 386–389.
[36] P. P. D. M. H. Nasib, “Improving Consumers Purchasing Decisions On CV. Nagasakti Mandiri Electronic,” Int. J. Res. Rev., vol. 7, no. July, pp. 435–442, 2020.
[37] D. N. I. A. R. Damayanti, “Analysis e Marketing, Product Innovation, and Brand Image on Purchase Decisions Janji Jiwa Coffee in Surakarta,” J. Mantik, vol. 4, no. 3, pp. 1–7, 2021.
[38] A. F. Nasib, Konsep Intisari Strategi pemasaran. Jawa Tengah: CV. Pena Persada, 2019.
[39] A. Sanusi, Metodologi Penelitian Bisnis. Jakarta: salemba empat, 2017.
[40] Sugiyono, Metode Penelitian Bisnis. Bandung: Alfabeta, 2017.
[41] Sugiyono, Deskripsi Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta, 2016.
[42] Sugiyono, Metode Penelitian Kuantitatif kualitatif R&D, Bandung. 2015.
[43] M. A. H. M. A. M. K. Bin Dost, “Significance of Accreditation , Services Quality , Green Standards and Product Superiority on Customer Loyalty?: A Case Of Healthcare Quality In Hospitals Of The Significance of Accreditation , Services Quality , Green Standards and Product Superiority on,” J. Account. Financ. Emerg. Econ., vol. 6, no. 1, pp. 219–236, 2020.
[44] S. Bae, “Holding An Entity Mind Set Deters Consumption Of Recycled Content Products?: The Role Of Perceived Product Quality,” Int. Rev. Public Nonprofit Mark., vol. 06, no. April, pp. 1–19, 2021.
[45] N. K. W. D. Purwadi, “Service Quality and Brand Image Influence on the Purchase Decision of Coffee Shop Products in Yogyakarta Service Quality and Brand Image Influence on the Purchase Decision of Coffee Shop Products in Yogyakarta,” in 3rd International Conference on Food Science and Engineering, 2021, pp. 1–4.
[46] T. B. A. R. T. K. N. Febrita, “The Influence Of Social Media And The Fear Of Missing Out On Generation Z Purchasing Decision,” Cent. Asia Caucasus, vol. 23, no. 1, pp. 4059–4070, 2022.
[47] A. S. Hadi, “The Influence Of Product Attribute, Promotion Mix, Distribution Channel, And Price Toward Repurchase Intention On Iphone,” Asian Manag. Bus. Rev., vol. 1, no. 2, pp. 95–104, 2021.
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