THE BEHAVIOR OF LOCAL/NUSANTARA TOURISTS IN MAINTAINING ENVIRONMENTAL CLEANLINESS OF THE SEBANJAR COASTAL MARINE NATURE RESERVE TOURISM OBJECT, ALOR REGENCY

Abstract

This study aims to determine the perception, knowledge and participation of tourists' behaviour in maintaining the cleanliness of the environment at the TSAP beach attraction in Alor Regency. The sample in this study amounted to 85 tourists from the 603 total population determined by the Solvin formula. The data analysis technique used is multiple linear regression analysis. The research study results show that perception positively affects tourist behaviour, as indicated by a significance value of 0.025 < 0.005. Knowledge positively affects tourist behaviour, indicated by a significance value of 0.011 < 0.005. The participation variable positively affects tourist behaviour, indicated by a significance value of 0.008 < 0.005. In addition, perception, knowledge, and participation positively and significantly affect tourist behaviour with a significance value of 0.000 <0.005 or 67.2%. The remaining 32.8% explains that other factors influence tourist behaviour. indicated by a significance value of 0.011 < 0.005. The participation variable positively affects tourist behaviour, indicated by a significance value of 0.008 < 0.005. In addition, perception, knowledge, and participation have a positive and significant effect on tourist behavior with a significance value of 0.000 <0.005 or 67.2%. The remaining 32.8% explains that other factors influence tourist behaviour. indicated by a significance value of 0.011 < 0.005. The participation variable positively affects tourist behaviour, indicated by a significance value of 0.008 < 0.005. In addition, perception, knowledge, and participation have a positive and significant effect on tourist behavior with a significance value of 0.000 <0.005 or 67.2%. The remaining 32.8% explains that other factors influence tourist behaviour.