THE INFLUENCE OF ENTREPRENEURSHIP ON FINANCIAL DECISIONS (STUDY ON GOLD JEWELRY RETAIL BUSINESS IN EAST PRIANGAN REGION)
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Abstract
One of the crucial things for the business to keep developing and growing is the financial decisions that are made. Making the appropriate financial decisions will affect the company's performance, which will impact the company's growth. This study set out to determine how the entrepreneurship affected financial choices. A straightforward regression test was utilized for the statistical analysis as part of the study's quantitative methodology. The East Priangan region of West Java served as the study's population location. Garut, Sumedang, Tasikmalaya, Tasikmalaya City, Ciamis, Banjar, and Pangandaran are the seven cities/regencies that make up East Priangan. The sample consists of 141 store owners dispersed around the city, located in the eastern portion of the region. Simple regression was used for quantitative data analysis after preliminary analyses, such as normality and linearity tests, on the data. Based on the data processing and analysis performed, it is possible to conclude that the entrepreneurial spirit substantially impacts the financial choices made by retail gold business owners in the East Priangan region. As a result, the entrepreneurial spirit influences the company's financial decisions by 31.2 percent.
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