Street Vendor Survival Strategy In Facing The Covid-19 Pandemic In Surakarta
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Published:
Aug 3, 2022
Keywords:
Survival Strategy, Street Vendor, Covid-19
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Computer Science
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Abstract
This study aims to determine the impact of the Covid-19 pandemic on street vendors (PKL), and how the survival strategies of street vendors selling on Jalan Mr. Sartono No. 30, Banjarsari, Surakarta. In this study, the subject-taking technique used purposive sampling which determined the criteria in this study. The research method used is qualitative research with a descriptive approach. Data collection techniques using observation, and in-depth interviews, as well as data analysis techniques with data collection, data reduction, data presentation, and concluding. The results of this study indicate that street vendors experienced a 50% decrease in income during the pandemic, so street vendors carried out strategies to maintain business continuity. The strategy used by street vendors is to reduce the amount of merchandise or production, open other businesses to increase income, and take advantage of government assistance provided to support businesses.
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How to Cite
Yulianto, Y., Hermawan Trinugraha, Y. and Rahman, A. (2022) “Street Vendor Survival Strategy In Facing The Covid-19 Pandemic In Surakarta”, Jurnal Mantik, 6(2), pp. 2071-2075. doi: 10.35335/mantik.v6i2.2570.
References
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[21] V. Gultom, “Strategi Bertahan Pedagang Kaki Lima (PKL) di Jalan Slamet Riyadi Kota Samarinda,” eJournal Sosiatri-Sosiologi, vol. 5, pp. 16-26. 2017.
[2] A. N. Jamaludin, Sosiologi Perkotaan: Memahami Masyarakat Kota dan Problematikanya, Pustaka Setia, Bandung, pp. 274, 2017.
[3] A. Sunaryo, 70 Persen UMKM di Solo Terdampak Covid-19, Merdeka Publishing, https://www.merdeka.com/uang/70-persen-umkm-di-solo-terdampak-covid-19.html, 2020, retrieved May 5, 2022.
[4] A. Winoto, & S. R. Budiani, “Kajian Karakteristik dan Faktor Pemilihan Lokasi Pedagang Kaki Lima di Kota Yogyakarta,” Jurnal Bumi Indonesia, vol. 6, pp. 1-11. 2017.
[5] B. J. Nimpa, “Strategi Pedagang Kaki Lima Di Kawasan Kuliner Pantai Tak Berombak (PTB) Kecamatan Turikale Kabupaten Maros,” Jurnal Environmental Science, vol 1, pp. 32-43. 2018.
[6] F. Muhammad, H. Jailani, I. Sholihah, & D. P. Utomo, “Meningkatkan Kesadaran Masyarakat Dalam Menjaga Kebersihan Lingkungan Sebagai Upaya Pencegahan Penyebaran Covid-19 Di Desa Kubur Telu,” Jurnal Pengabdian Masyarakat Berkemajuan, vol. 4, pp. 658-661. 2020.
[7] H. D. Kartika, A. Sulaiman, & P. P. Saputra, “Mekanisme Survival Pedagang Kaki Lima pada Masa Pandemi Covid-19 di Pasar Trem Kota Pangkalpinang,” Jurnal Sosial dan Teknologi, vol. 1, pp. 1100-1105. 2021.
[8] H. Zulhijahyanti, K. A. A. Safira, L. L. Saputri, & E. Permana, “Strategi Mempertahankan Usaha Pedagang Kaki Lima (PKL) Di Masa Pandemi Covid19,” Jurnal Ilmiah Ilmu Manajemen, vol. 8, pp. 21-29. 2021.
[9] I M. Winartha, Metodologi Penelitian Sosial Ekonomi, CV Andi Offset, Yogyakarta, pp. 155, 2006.
[10] I. Sundari, “Strategi Pedagang Kaki Lima Dalam Meningkatkan Penghasilan untuk Kesejahteraan Keluarga Studi pada Pedagang Kaki Lima di Jalan Arif Rahman Hakim Telanaipura Kota Jambi,” Thesis, Department of Islamic Economics, Faculty of Islamic Economics and Business, State Islamic University of Sulthan Thaha Saifuddin Jambi, Indonesia, 2019.
[11] M. L. N. Rosmadi, “Analisis Fakto-Faktor Penunjang Pengembangan Usaha Mikro Kecil dan Menengah (UMKM),” Seminar Nasional Ekonomi & Bisnis Dewantara, pp. 41-48. 2019.
[12] M. Rosyada, & A. Wigiawati, “Strategi Survival UMKM Batik Tulis Pekalongan Di Tengah Pandemi Covid-19 (Studi Kasus Pada "Batik Pesisir" Pekalongan),” Jurnal Bisnis dan Kajian Strategi Manajemen, vol. 4, pp. 189-214. 2020.
[13] A. Royani, “Moral Ekonomi Pedagang Lansia Dalam Kehidupan Masyarakat (Studi Kasus pada Perempuan Bakul Keliling di Lingkungan Universitas Negeri Semarang),” Thesis, Department of Sociology and Anthropology, Faculty of Social Sciences, Semarang State University, Indonesia, 2017.
[14] S. Afrizal, & P. T. Dewi, “Dampak Covid-19 Pada Pedagang Kaki Lima (PKL) di Kota Serang Jurnal Sosiologi Nusantara,” Jurnal Sosiologi Nusantara, vol. 7, pp. 279-298. 2021.
[15] S. Hanoatubun, “Dampak Covid-19 Terhadap Perekonomian Indonesia,” Journal of Education, Psychology and Counseling, vol. 2, pp. 146-153. 2020.
[16] Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Alfabeta, Bandung, pp. 246. 2013.
[17] Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, R&D, Alfabeta, Bandung, pp. 85. 2016.
[18] Sunarso, “Strategi Survival Keluarga Pedagang Kaki Lima di Pasar Beringharjo Dalam Pemenuhan Kebutuhan Dasar,” Thesis, Department of Social Welfare, Faculty of Da'wah and Communication, Sunan Kalijaga State Islamic University, Indonesia, 2018.
[19] T. Singhal, “A Review of Coronavirus Disease-2019 (COVID-19),” Indian Journal of Pediatrics, vol. 87, pp. 281-286. 2020.
[20] T. U. Hasanah, Nurhadi, & A. Rahman, “Modal Sosial dan Strategi Kelangsungan Usaha Sektor Informal Pedagang Kaki Lima pada Era Pandemi COVID-19,” Jurnal Ilmu-Ilmu Sosial, vol. 17, pp. 58-70. 2020.
[21] V. Gultom, “Strategi Bertahan Pedagang Kaki Lima (PKL) di Jalan Slamet Riyadi Kota Samarinda,” eJournal Sosiatri-Sosiologi, vol. 5, pp. 16-26. 2017.
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