Political Communication For The Election Of Regional Head Of Maros Regency 2020 In The Pandemic Situation

Abstract

To win the battle for political interests amid the Covid-19 pandemic in the 2020 Maros Regency general election, Chaidir Syam and Suhartina Bohari implemented various political communication strategies, one of which was using social media. This study aims to determine the community's response in providing support for the 2020 Maros district leader candidate through Instagram and to find out the political communication of supporters of the regional head candidate in the process of campaigning on social media. This research is a type of qualitative research with a descriptive analysis approach. The data is in the form of narration of communication conversations through social media (Instagram) which discusses support for Chaidir Syam-Suhartina Bohari, the data in this study can be in the form of pictures or photos of campaign activities carried out by Chaidir Syam-Suhartina Bohari. The results showed that. Chairir Syam-Suhartina Bohari took advantage of important moments during the campaign using Instagram as a massive political communication channel. And the results of the political messages uploaded by Chaidir Syam and Suhartina Bohari received a good positive response although there were still negative responses to some of the uploads.