Semiotic Analysis of Cultural Branding Representation of Shopee Advertisements
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Abstract
The problem formulation explains how to analyze the semiotics of the cultural branding representation of shopee ads from the design display of 3 shopee advertisements for the last 3 months in 2020. The purpose of this study is to analyze the semiotics of cultural branding representation of shopee advertisements from the design display of 3 shopee advertisements for the last 3 months in 2020. This study it is useful to add to the study of the cultural representation of shopee advertising branding from the design display of 3 shopee advertisements for the last 3 months in 2020. This study uses a qualitative method of Roland Barthes semiotic analysis. Data collection techniques using observation and documentation methods. The results showed that the cultural representation of shopee advertising branding from each of the 3 design displays of Shopee ads, including Shopee 10.10 Brands Festival ads, 11.
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