The Effect Of Information Quality, Customer Experience, Price, And Service Quality On Purchase Intention By Using Customer Perceived Value As Mediation Variables (Study On Gofood Applications On The Millenial Generation)
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Published:
Feb 16, 2022
Keywords:
information quality, customer experience, price, service quality, customer perceived value, purchase intention
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Computer Science
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Abstract
This research was conducted with the aim of knowing the effect of information quality, customer experience, price and service quality on purchase intention by using a mediating variable, namely customer perceived value and knowing the partial relationship between the independent variable, the mediating variable and the dependent variable. The sample used is 100 respondents consisting of GoFood applications users in the millennial generation using non-probability sampling techniques. The data in this study came from a questionnaire with a Likert scale. Based on the results of data analysis, it shows that information quality has a positive effect on customer perceived value, customer experience has a positive effect on customer perceived value, price has a positive effect on customer perceived value and service quality has a positive effect on customer perceived value. In addition, customer perceived value has a positive influence on purchase intention. All relationships between variables have a positive influence and significant influence.
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How to Cite
Gaberamos, O. and Lamhot Henry Pasaribu (2022) “The Effect Of Information Quality, Customer Experience, Price, And Service Quality On Purchase Intention By Using Customer Perceived Value As Mediation Variables (Study On Gofood Applications On The Millenial Generation)”, Jurnal Mantik, 5(4), pp. 2470-2480. Available at: https://iocscience.org/ejournal/index.php/mantik/article/view/2022 (Accessed: 17April2026).
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Wijaya, I. M. (2021). Pengaruh Information Quality, Service Quality terhadap Perceived Value dan konsekuensinya terhadap Customer Engagement Behavior Intention. Jakarta: Universitas Tarumanegara.
Yaniko, Y., & Keni, K. (2021). Perceived ease of use, trust dan customer satisfaction sebagai predictor terhadap repurchase intention. Jurnal Manajemen Maranatha, 20(2), 107-118.
Chen, H. T.-K. (2017). Determinants of Consumers Purchasing Intentions. Taiwan: Department of Health Diet and Industry, Chung Shan Medical University.
Cushing, B. E. (1974). Accounting Information System and Business Organization. Philippines: Addison Wesley Publishing Company.
Djoyohadikusumo. (1994). Pengertian Teknologi. Yogyakarta: BPFE.
Imam, G. (2014). Structural Equatron Modelling, Metode Alternatif dengan Partial Least Square (PLS). Edisi 4. Semarang: Badan Penerbit Universitas Diponegoro.
Jacob, R. (2021). Brand Awareness, Customer Experience and Perceived Values: Does Product Type Affect their Relationship. Netherlands: Faculty of Behavioural, Management, and Social Sciences, University of Twente Enschede.
Jean, C. (2017). Store brands purchase intention: Examining the role of perceived quality. La Coruna, Spain: University of Coruna.
Kasiram, M. (2008). Metodologi Penelitian. Malang: UIN-Malang Pers.
Keni, J. (2020). Pengaruh website quality, website reputation dan perceived risk terhadap purchase intention pada perusahaan E-commerce. Jurnal Manajement UNTAR 4(2), 229-239.
Krucien, R. (2017). Visual attention in multi-attributes choices. Foresterhill, Aberdeen, United Kingdom: University of Aberdeen.
Lancaster, S. (2002). When Generations Collide. New York: Harper Business.
Latan, G. (2012). Partial Least Square Konsep Teknik dan Aplikasi Smart (PLS). Semarang: Badan Penerbit Universitas Diponegoro.
McLuhan, M. (1962). The Gutenberg Galaxy: The Making of Typographic Man. London, New York: Gingko Press.
Mirela, G. (2021). The influence of Price and Purchase Intentions: Comparative Study between Cognitive Sensory and Neurophysiological Experiments. Sao Paolo, Brazil: Department of Administrative Scienes, Universidade de Caxias do.
Molinillo, S., Aguilar-Illescas, R. A., & Liebana Cabanillas, F. (2020). Social Commerce website design, Perceived Value dan Loyalty behaviour intentions: The Moderating Roles of Gender, Age and Frequency of use. Malaga, Spain: Department of Business Management, University of Malaga.
Pansari, K. (2016). Customer Engagement: The Construct, Antecedents, and Consequences. Atlanta, USA: Department of Marketing, Georgia State University.
Pham, Q. T., & Tran, X. P. (2018). Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam. Ho Chi Minh City, Vietnam: School of Industrial Management, HCMC University of Technology.
Rezaei, S. S. (2019). A Neural Network Approach for Retailer Risk Assesment in the Aftermarket Industry. Tehran, Iran: Department of Management of Information Technology, Shahid Behesthi University.
Rust, H. (2021). Engaged to a Robot? The Role of AI in Service. Taipei, China: Department of Information Management, National Taiwan University.
Santoso. (2014). Statistik Parametrik Edisi Revisi. Jakarta: Elex Media Komputindo.
Shokouhyar, N. (2020). Analyzing the Effects of Visual Aesthetic of Web Pages on Users response in Online Retailing using the VisAWI method. Tehran, Iran: Faculty of Management and Accounting, Shahid Behesthi University.
Stankevich. (2017). Explaining the Consumer Decision Making Process: Critical Literature. The Faculty of Behavioural, Management, and Social sciences (BMS).
Sugiono. (2020). Metode Penelitian Kualitatif. Bandung: Alfabeta.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Sumartono. (1998). Pengaruh Terpaan Iklan Shampoo di Televisi Terhadap Sikap dan Perilaku Konsumtif Remaja. Bandung: PPS-Unpad.
Wang, & Kim. (2019). Lady First? The Gender Differences in the Influence of Service Quality on Online Consumer Behavior. Nankai Business Review International.
Wijaya, I. M. (2021). Pengaruh Information Quality, Service Quality terhadap Perceived Value dan konsekuensinya terhadap Customer Engagement Behavior Intention. Jakarta: Universitas Tarumanegara.
Yaniko, Y., & Keni, K. (2021). Perceived ease of use, trust dan customer satisfaction sebagai predictor terhadap repurchase intention. Jurnal Manajemen Maranatha, 20(2), 107-118.
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