Door-to-Door Strategy of PDI-Perjuangan’s in winning the Majority of Regional People’s Representative Council Seats in Central Java Province in the 2019 Election
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Published:
Nov 30, 2021
Keywords:
General Election, Political Communication, Door-to-Door, Indonesian Democratic Party of Struggle, Strategy
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Computer Science
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Abstract
This study analyzes the PDI-Perjuangan door-to-door strategy in winning the majority of seats in the Central Java Provincial DPRD in the 2019 general election (election). to- door PDI-Perjuangan. The researcher uses a qualitative approach with the case study method, with data collected through in-depth interviews and literature study. The conceptual framework for the political communication strategy, especially the door-to- door strategy, was used by researchers to analyze the strategy implemented by the PDI- Perjuangan Central Java in the 2019 election. The discussion in this study found several things, namely: First, there are three important things used in the strategy PDI-P political communication: maximizing the entire structure of the party, the party wing, and maximizing the role of the community, volunteers to professional and hobby groups. Second, so far, political parties have worked on the network/engineering of the party's structure. The PDI-P Central Java's Door To Door Campaign (DTDC) team named the Gorong-Gorong Juang (GGJ) team worked outside the party machine. In its campaign work, the GGJ Team is oriented towards involving people living in the intervention target areas. Third, maximizing the door-to-door strategy succeeded in winning the majority of seats in the Central Java Provincial DPRD in the 2019 election. A very significant increase in the number of seats, although not all areas were intervened by DTDC
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Akrom, A., Prisanto, G. F. . . and Ruliana, P. . . (2021) “Door-to-Door Strategy of PDI-Perjuangan’s in winning the Majority of Regional People’s Representative Council Seats in Central Java Province in the 2019 Election”, Jurnal Mantik, 5(3), pp. 2070-2080. Available at: https://iocscience.org/ejournal/index.php/mantik/article/view/1869 (Accessed: 19April2026).
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[12] Jennifer, L.-M., Strömbäck, J., & Rudd, C. (Eds.). (2010). Global Political Marketing.
[13] Joyce, P. (2008). Politics. Macmillan Company.
[14] Keschmann, M. (2013). Reaching the Citizens: Door-to-door Campaigning. European View, 12(1), 95–101. https://doi.org/10.1007/s12290-013-0250-x
[15] KPU RI. (2020). KPU RI. https://www.kpu.go.id/
[16] Lees-Marshment, J. (2001a). Political Marketing and British Political Parties. The
[17] Lees-Marshment, J. (2001b). The marriage of politics and marketing. Political Studies, 49, 692–713.
[18] Lindawati, D. S. (2014). Strategi Partai Politik dalam Menghadapi Pemilu 2014. Politica, 4(2), 287–312.
[19] Lumbessy, A. H. (2016). Strategi Partai Demokrasi Indonesia Perjuangan Dalam Pemenangan Pemilihan Umum Gubernur dan Wakil Gubernur Propinsi Sulawesi Utara Tahun 2015 di Kota Manado. Jurnal Eksekutif, 1(8), 1–7.
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[21] Manheim, J. B. (2011). Strategy in Information and Influence Campaigns. How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want. Routledge.
[22] Maulida, H. (2020). PERILAKU KOMUNIKASI DI SEKOLAH RAMAH ANAK KOTA MAGELANG. Sosio Informa, 6(3), 239-251.
[23] Muller, W. C., & Strøm, K. (1999). Policy, Office, or Votes? How Political Parties in Western Europe Make Hard Decisions. Cambridge University Press. https://doi.org/10.1016/s1352-0237(01)00270-2
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[25] Neuman, W. L. (2002). Social Research Methods: Qualitative and Quantitative Approaches. In Teaching Sociology (Vol. 30, Issue 3). https://doi.org/10.2307/3211488
[26] Newman, B. I. (1994). The Marketing of the President. Political Marketing as Campaign Strategy. Sage.
[27] Nord, L. (1997). Spelet om opinionen [The Game of Public Opinion]. Studentlitteratur.
[28] Nurwati, N., & Mulyana, N. (2021). RESILIENSI KELUARGA SINGLE PARENT DENGAN ANAK SKIZOFRENIA. MEDIA BINA ILMIAH, 14(8), 3061-3064.
[29] Ormrod, R., & Henneberg, S. C. (2014). Understanding political market orientation. Political Marketing: Theory and Concepts, January 2008, 145–157. https://doi.org/10.4135/9781473914827.n10
[30] Partai Demokrasi Indonesia Perjuangan (PDI-P) in Central Java. In B. Prabawani,
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[32] Poluakan, M. V., Dikayuana, D., Wibowo, H., & Raharjo, S. T. (2019). Potret Generasi Milenial pada Era Revolusi Industri 4.0. Focus: Jurnal Pekerjaan Sosial, 2(2), 187-197.
[33] Prawira, W., & Yogie, R. (2018). MARKETING COMMUNICATION ON THE ENVIRONMENT PROTECTION ON ANNUAL HAZE SMOKE IN RIAU PROVINCE (No. 7208579). International Institute of Social and Economic Sciences.
[34] Prayitno, B. (2012). Studi Terhadap Derajat Pelembagaan Politik Partai Demokrasi
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[37] Routledge.
[38] Shama, A. (1976). The Marketing of Political Candidates. Journal of the Academy of Marketing Science,4,764–777. https://doi.org/https://doi.org/10.1177/009207037600400309
[39] Sofwan. (2021). Wawancara Strategi Door-to-Door PDI Perjuangan Dalam Memenangkan Mayoritas Kursi DPRD Provinsi Jawa Tengah Pada Pemilu 2019.
[40] Strøm, K. (1990). A behavioral theory of competitive political parties. American Journal of Political Science, 34, 565–598.
[41] Strömbäck, J., & Kiousis, S. (2014). 6. Strategic political communication in election campaigns. Political Communication, January 2017.
[42] Strömbäck, J., & Kiousis, S. (Eds.). (2011). Political Public Relations. Principles and Applications.
[43] Turtiantoro. (2016). Strategi Pdi-Perjuangan Dalam Pemilu Presiden Dan Wapres Tahun 2014. Jurnal Ilmu Sosial, 14(1), 39–46. https://doi.org/10.14710/jis.14.1.2015.39-46
[44] Turtiantoro. (2020). The Nationalism of ‘Wong Cilik’: Reflection on the Ideology of
[45] Umarama, S. (2009). Strategi Pemenangan Partai Keadilan Sejahtera Pada Pemilu Legislatif 2004. UIN Sunan Kalijaga.
[46] Wardi, R. (2019). Indopolling: Publik Lebih Suka Kampanye Door to Door. BeritaSatu. https://www.beritasatu.com/politik/545306/indopolling-publik-lebih-suka-kampanye-door-to-door
[47] Yanu.(2021). Wawancara Strategi Door-to-Door PDI Perjuangan Dalam Memenangkan Mayoritas Kursi DPRD Provinsi Jawa Tengah Pada Pemilu 2019.
[48] Yin, R. K. (2012). Applications of Case Study Research. SAGE Publications. https://books.google.de/books?id=-1Y2J0sFaWgC
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