The Effect of Antecedents on Online Streaming Subscription on Vidio Companies
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Published:
Aug 1, 2021
Keywords:
Online Streaming, Cable TV, Ease of Use, Additional Purchases, Media Options
Section
Computer Science
Statistics Article
Article View : 211 Times
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Abstract
As the time goes by and by the developing technologies, there are much shifting conditions because of that development, including in the media industry. Technologies bring ease and options. The increasing options may bring factors that can influence customers in choosing whether to use cable TV or an online streaming platform for their entertainment. Based on research by Lee et al (2018), there are factors which can affect customer decision about choosing cable TV or online streaming platform. Those factors are ease of use, additional purchases, media options, social trends, available options, and cost.
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How to Cite
Wibowo, T. J. and Jong, M. T. T. (2021) “The Effect of Antecedents on Online Streaming Subscription on Vidio Companies”, Jurnal Mantik, 5(2), pp. 1153-1159. doi: 10.35335/jurnalmantik.Vol5.2021.1480.pp1153-1159.
References
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[2] Bondad-Brown, Beverly A., Rice, Ronald E. & Pearce, Katy E. (2012) Influences on TV viewing and online user-shared video use: Demographics, generations, contextual age, media use, motivations, and audience activity. Journal of Broadcasting & Electronic Media, 56(4), 471-493.
[3] Cha, J., & Chan-Olmsted, S. (2012). Substitutability between online video platforms and television. Journalism & Mass Communication Quarterly, 89(2), 261-278.
[4] Chulkov, D., & Nizovtsev, D. (2015). Bundling, cord-cutting and the death of TV as we know it. Journal of the International Academy for Case Studies, 21(5), 27-33.
[5] Cornelly, Bill., (2018). Rule No. 1 For Dealing With Millennials In The Workplace. Diakses dari https://www.forbes.com/sites/billconerly/2017/12/27/rule-number-one-for-dealing-with-millennials-in-the- workplace/#728f738f5c6f
[6] Cox, K. (2017, June 18). Cord-cutting will only continue as cable prices rise. Retrieved October 29, 2017, from https://consumerist.com/2017/06/14/80- of-cord-cutters-say-price-of-cable-is-too-dang-high/
[7] Feldman, J. (2016). How we watch football. Sports Illustrated, 125(18), 36-40.
[8] Hibbered, J. (2004). Ratings not key to satisfaction. Television Week, 23(50), 7.
[9] Jacobs, R. (1995). Exploring the determinants of cable television subscriber satisfaction. Journal of Broadcasting & Electronic Media, 39(2), 262-274.
[10] Keogh, E., Davidoff, J., Lessiter, J., & Freeman, J. (2001). A cross-media presence questionnaire: The ITC-sense of presence inventory. Presence: Teleoperators and Virtual Environments, 10(3), 282-297.
[11] LaRose, R., & Atkin, D. (1988). Satisfaction, demographic, and media environment predictors of cable subscription. Journal of Broadcasting & Electronic Media, 32(4), 403-413.
[12] Lee, M., Choi, H., Cho, D., & Lee, H. (2016). Cannibalizing or complementing? The impact of online streaming services on music record sales. Procedia Computer Science, 91, 662-671.
[13] Nielsen (2009, July 17). Television audience 2008 The Nielsen Company. Retrieved October 30, 2017, from http://blog.nielsen.com/nielsenwire/wp- content/./tva_2008_071709.pdf
[14] Prasasti, Suci dan Prakoso, Erik Teguh, (2020). Karakter dan Perilaku Milenial: Peluang atau Ancaman Bonus Demografi. Consilia: Jurnal Ilmiah BK Vol. 3 No. 1 2020 : 10-22
[15] Prince, J. T., & Greenstein, S. (2013). Measuring consumer preferences for video content provision via cord-cutting behavior. St. Louis: Federal Reserve Bank of St Louis.
[16] Synder, B. (2016, November 3). Today's cable TV may not be better but it sure is more expensive. Cio, Retrieved October 28, 2017, from https://www.cio.com/article/3138097/consumer-electronics/todays-cable-tv-may-not-be-better-but-it-sure-is-more-expensive.html
[17] Taneja, H., Webster, J. G., & Malthouse, E. C. (2012). Media consumption across platforms: Identifying user- defined repertoires. New Media & Society, 14(6), 952-968.
[18] Tse, D. K., & Wilton, R. C. (1988). Models of consumer satisfaction formation: An extension. Journal of Marketing Research, 25, 204-212.
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