Increased Millennial Participation Through Utilization of Information Technology for Tourism Village Creative Economy Development (Study Case Cikaso Village Kuningan Regency West Java)
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Published:
Aug 24, 2021
Keywords:
Increased Millennial Participation, Technology Utilization, Creative Economy Development.
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Computer Science
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Abstract
This study was conducted to determine the increase in millennial participation through the use of information technology for the development of the creative economy of the Cikaso tourism village, Kuningan District, West Java.
This research data uses qualitative descriptive research with a SWOT (strength, weakness, opportunity, and threat) approach. Descriptive research is research that describes the condition of an object without a hypothesiss.
The author then concludes that the data obtained from the SWOT method analysis is then combined with STP analysis (segmenting, targeting, positioning) to find technology for the development of the creative economy with the right technology.
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Aswan, M. K. A., Yuliamir, H. and Rahayu, E. (2021) “Increased Millennial Participation Through Utilization of Information Technology for Tourism Village Creative Economy Development (Study Case Cikaso Village Kuningan Regency West Java)”, Jurnal Mantik, 5(2), pp. 1179-1184. Available at: https://iocscience.org/ejournal/index.php/mantik/article/view/1463 (Accessed: 14September2024).
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[22] A. Unceta, X. Barandiaran, and A. Lakidain, “Digitalisation of creative industries fostered by collaborative governance: public innovation labs in gipuzkoa,” Sustain., vol. 13, no. 5, 2021, doi: 10.3390/su13052568.
[2] E. G. Lincoln, Y. S., & Guba, “Establishing Trustworthiness. Naturalistic Inquiry,” Purp. Meets Exec., vol. 289, no. 331, 1985.
[3] C. L. (Eunice) Liu, Y. Zhang-Zhang, and P. N. Ghauri, “The influence of internet marketing capabilities on international market performance,” Int. Mark. Rev., vol. 37, no. 3, 2020, doi: 10.1108/IMR-04-2018-0146.
[4] M. Pärssinen, M. Kotila, R. Cuevas, A. Phansalkar, and J. Manner, “Environmental impact assessment of online advertising,” Environ. Impact Assess. Rev., vol. 73, 2018, doi: 10.1016/j.eiar.2018.08.004.
[5] M. A. Gato, P. Costa, A. R. Cruz, and M. Perestrelo, “Creative Tourism as Boosting Tool for Placemaking Strategies in Peripheral Areas: Insights From Portugal,” J. Hosp. Tour. Res., 2020, doi: 10.1177/1096348020934045.
[6] E. Ingleby, “Research methods in education,” Prof. Dev. Educ., vol. 38, no. 3, 2012, doi: 10.1080/19415257.2011.643130.
[7] A. J. Carlson, “Research as a Method of Education,” Bull. Am. Assoc. Univ. Profr., vol. 13, no. 4, 1927, doi: 10.2307/40217751.
[8] H. Zhang, “A Study on the Application of STP Marketing Strategy in the MBA Education Program of Universities in China,” Int. Educ. Stud., vol. 1, no. 2, 2008, doi: 10.5539/ies.v1n2p70.
[9] Sugiyono, “Educational Research Methods Quantitative, Qualitative, and R&D,” Educational Research Methods Quantitative, Qualitative, and R&D. 2013.
[10] J. K. Welch and M. Q. Patton, “Qualitative Evaluation and Research Methods,” Mod. Lang. J., vol. 76, no. 4, 1992, doi: 10.2307/330063.
[11] “Virtual Reality or Just Reality? A SWOT Analysis of the Tourism Industry,” J. Tour., vol. 4, no. 1, 2018.
[12] G. Büyüközkan, E. Mukul, and E. Kongar, “Health tourism strategy selection via SWOT analysis and integrated hesitant fuzzy linguistic AHP-MABAC approach,” Socioecon. Plann. Sci., vol. 74, 2021, doi: 10.1016/j.seps.2020.100929.
[13] J. Li, P. L. Pearce, and H. Oktadiana, “Can digital-free tourism build character strengths?,” Ann. Tour. Res., vol. 85, 2020, doi: 10.1016/j.annals.2020.103037.
[14] B. S. E. Polonia and A. Ravi, “Pengembangan SDM Pokdarwis Desa Wisata Sungai Awan Kiri melalui Clean, Health, Safety, and Environmental Sustainbility (CHSE),” Din. J. Pengabdi. Kpd. Masy., vol. 5, no. 2, 2021, doi: 10.31849/dinamisia.v5i2.5824.
[15] P. Sedarati, S. Santos, and P. Pintassilgo, “System Dynamics in Tourism Planning and Development,” Tour. Plan. Dev., vol. 16, no. 3, 2019, doi: 10.1080/21568316.2018.1436586.
[16] E. Vladi, “Tourism Development Strategies, SWOT analysis and improvement of Albania’s image.,” Eur. J. Sustain. Dev., vol. 3, no. 1, 2014, doi: 10.14207/ejsd.2014.v3n1p167.
[17] I. N. S. I Putu Gede, Syech Idrus, “Potensi Desa Gumantar Di Kabupaten Lombok Utara Sebagai Desa Wisata,” J. Perhotelan dan Pariwisata, vol. 8, no. 1, 2018.
[18] S. Mohezar, S. Moghavvemi, and S. Zailani, “Malaysian Islamic medical tourism market: a SWOT analysis,” J. Islam. Mark., vol. 8, no. 3, 2017, doi: 10.1108/JIMA-04-2015-0027.
[19] F. Sharmin, M. T. Sultan, A. Badulescu, D. P. Bac, and B. Li, “Millennial tourists’ environmentally sustainable behavior towards a natural protected area: An integrative framework,” Sustain., vol. 12, no. 20, 2020, doi: 10.3390/su12208545.
[20] O. K. Khurramov, S. A. Fayzieva, F. K. Saidova, B. B. Khalilov, and S. K. Fayzieva, “Directions for improvement digital tourism and tourism info structure in Uzbekistan,” Journal of Critical Reviews, vol. 7, no. 5. 2020, doi: 10.31838/jcr.07.05.72.
[21] Y. Shao and Y. Sun, “Swot analysis of coastal sports tourism,” J. Coast. Res., vol. 112, no. sp1, 2020, doi: 10.2112/JCR-SI112-030.1.
[22] A. Unceta, X. Barandiaran, and A. Lakidain, “Digitalisation of creative industries fostered by collaborative governance: public innovation labs in gipuzkoa,” Sustain., vol. 13, no. 5, 2021, doi: 10.3390/su13052568.
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